Women With Balls...In the Air with Casey DeStefano

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Today we talk about how to free up time in your business so you can make creating videos a #1 priority in your marketing strategy. And then I go deeper and share with you 6 more video tips on how creating video for your brand isn't as time-consuming as you may think. First, here are 50 ways to free up time for whatever it is you think is important for you to do in your biz....   1. Set Goals 2. Create a Plan 3. Prioritize by Importance. 4. Prioritize by Urgency 5. Break Down Large Tasks 6. Be Realistic 7. Track Your Time 8. Set Deadlines 9. Keep One Eye on the Clock 10. Set Reminders 11. Schedule Breaks 12. Schedule Time for Email and Social Media 13. Use a Central Social Media Management System 14. Avoid Distractions 15. Stick to One Task at a Time 16. Batch Tasks 17. Incentivize Tasks 18. Focus on Results 19. Don’t Stress Over Unimportant Details 20. Create Good Habits 21. Eliminate the Non-Essential 22. Use Email Filters and Archives 23. Limit Meetings 24. Hire a Virtual Assistant 25. Utilize a Project Management Platform 26. Keep Projects in One Place 27. Avoid Rush Hour 28. Have Virtual Meetings 29. Automate Payroll 30. Take Notes 31. Take Advantage of Technology 32. Don’t Get Carried Away 33. Delegate 34. Invest in Accounting Software 35. Keep an Organized Workspace 36. Back Up Your Files 37. Keep Templates for Commonly-Used Forms 38. Utilize keyboard Shortcuts 39. Automate Expenses 40. Use a Cloud-Based Calendar 41. Have a Collaboration System 42. Say “No” 43. Make the Most of Down Time 44. Clean Up Old Files 45. Use Mobile Apps 46. Know Your Habits 47. Shorten Your Workday 48. Leave Room for the Unexpected 49. Have Quiet Hours 50. Don’t Over-Schedule If you implement even just a few of the time saving tips listed above, you will start to notice a difference in your workday and your productivity – and you may even notice that you have a little more free time. A little more time for Video marketing that is that can all be created in a small amount of time with these tips... Tip #1 The Shorter the Better The less you say, the more likely people are to remember. Video is an overview or a hook to get people to take the next step. Did you know that after After 7 seconds people been to fade. If you are doing a promo or commercial. Never over 60 seconds. I like 30 even better. The shorter the video is, the less time it takes to complete every other aspect of the whole entire process is. Writing, filming, editing, less graphics etc. Tip #2 Focus on 4 simple things: - The problem - The solution - How it works - A call to action Tip #3 Do a shot list to organize your shots/thoughts before you roll the camera. Tip #4 Your video doesn't have to be a big production. Remember you are not competing with HBO. It's engaging and personal and from the heart. Authenticity at it's best. Just be you, in your clothes, in a comfortable setting. And just get your point across. Tip #5 Use equipment that you are comfortable with. An iPhone is fine! Use a soft light in your home. Make sure your sound is clear and go! Tip #6 Batch the process. If you have 3 videos to create, do it all at the same time. Or parts of the process at the same time. For example, write all the scripts in one sitting. Shoot all the videos in one morning. Keep it together and your work flow will be efficient. Tip #7 Recap on the 50 tips! Find solutions in your business to free up time....or take something out of your schedule that isn't as effective for scaling your business and insert video marketing. FYI-I have these tips on a nice little infographic with all the notes and details for you... just go to caseydestefano.com/7VideoTips and will be sent to your inbox asap! If you haven’t already done so, check out this podcast episode on "7 Time Saving Tips for Video", and receive compassionate advice and actionable tips on how to make your business grow! 


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