Doodhwala was a well-funded startup with a promising start. They quickly gained a large user base and were even featured in Forbes India's 30 Under 30 list in 2017. However, their success was short-lived. In 2019, the company was forced to shut down its operations.
In this podcast, we'll discuss the rise and fall of Doodhwala, and what lessons can be learned from their mistakes. We'll explore the factors that contributed to their downfall, including:
Too much cash burn. Doodhwala was a capital-intensive business. They had to spend heavily on marketing and customer acquisition. As a result, they burned through cash quickly.
Low margins. Doodhwala's margins were low. This was because they were competing with large, established players like BigBasket and Grofers. These companies were able to offer lower prices because they had economies of scale.
Excessive discounts and cashback. Doodhwala offered a lot of discounts and cashback to attract customers. However, this strategy was unsustainable. It led to a decrease in revenue and an increase in costs.
Lack of differentiation. Doodhwala didn't have a clear competitive advantage. They offered the same products and services as their competitors. This made it difficult for Doodhwala to stand out in the market.
Competition from big players. Doodhwala faced stiff competition from big players like BigBasket and Grofers. These companies had more resources and were able to offer a wider range of products and services.The collapse of Doodhwala is a cautionary tale for other startups. It shows that even a well-funded startup with a promising start can fail if it doesn't have a sustainable business model.
In this podcast, we'll discuss the lessons that can be learned from Doodhwala's mistakes. We'll also provide tips for startups on how to avoid the same fate.
If you're a startup founder, or if you're thinking about starting a business, this podcast is for you. We'll share valuable insights that can help you avoid the mistakes that Doodhwala made.
Listen to the podcast to learn more!