Introducing video content to your arsenal is not an easy task. It’s a gradual procedure, and mistakes will certainly be made along the way. But that’s OK.

In this episode, master virtual trainer Kassy LaBorie joins Matt Pierce on The Visual Lounge for a step-by-step tutorial on how to create her first video for her business. From the early planning stages to nailing your script (or deciding whether you need one), Matt and Kassy discuss how to navigate the basics when stepping into the world of video.

Learning points from the episode include:

• 00:00 – 01:10 – Intro
• 01:10 – 01:51 – Matt introduces Kassy
• 01:51 – 02:47 – Matt introduces the premise of the episode
• 02:48 – 04:29 – Why Kassy wants to make a video
• 04:29 – 05:31 – Matt and Kassy discuss advantages of video content
• 05:31 – 08:44 – Kassy explains her ideas for her first video
• 08:44 – 12:48 – Pinpointing an ideal outcome for the video
• 12:50 – 15:53 – Choosing how to host a video
• 15:54 – 20:39 – Measuring whether a video is serving its purpose
• 20:41 – 24:32 – Forming a message to connect with the target audience
• 30:53 – 37:51 – How to formulate a scripting plan
• 38:23 – 48:56 – Building on from engaging introductions
• 49:06 – 57:11 – Kassy asks Matt final questions and next steps
• 57:12 – 58:46 – Outro

Important links and mentions:

• Kassy’s website: https://kassyconsulting.com/
• Connect with Kassy on LinkedIn: https://www.linkedin.com/in/kassylaborie/
• TechSmith Academy Scripting Course: https://academy.techsmith.com/basics-of-writing-using-scripts

Learn more about the TechSmith Academy.