Time to Thrive - Marketing Strategies For Small Business

I strongly believe that business success is directly predicated on how we treat our customers. In fact, I saw a statistic recently that cited a study showing that companies who lead in customer experience outperform their competitors by around 80%. On today’s show, our guest will share some practical and tactical ways you can grow your small business using Customer Value Optimization. 

Valentin Radu is the Founder and CEO of Omniconvert, a company that helps businesses increase customer lifetime value and decrease customer acquisition costs. He is a speaker and a self-proclaimed “Customer Value Optimization evangelist” across various stages. He is also the author of The CVO Revolution.

www.omniconvert.com

www.cvorevolution.com 

Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

Content marketing has always been important to a small business marketing strategy. But, today, there are so many more options for content creation and dissemination. And while most small business owners KNOW they should have a content marketing strategy, they often hesitate because of budget and time concerns.

Our guest today is the founder of tiny marketing, an agency that specializes in creating content marketing strategies for the facility services, construction, medical, real estate and SaaS industries. Her focus is on providing high impact results through content marketing without increasing internal resources.

I’m excited to Welcome to Time to Thrive, Sarah Noel Block!

You can learn more about Sarah at www.sarahnoelblock.com.

You can also get the free webinar Avoid Content Burnout With Core Content and learn how to show up consistently with the Core Content Method HERE.

Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

No longer is LinkedIn merely a place to park your resume or look for a new job. Today, LinkedIn is a thriving social media platform where you can establish yourself as a thought leader, position yourself for opportunities and intentionally build a strategic community to support growth.

Our guest today started her career as a Chemical Engineer, obtained her Masters in Environmental Management and spent 10 years working her way up the Fortune 500 ladder. The recession in 2008 made her realize how essential it is to have a strong community of support. 

Inspired by several unexpected life events, she took the opportunity to become an expert in how to use LinkedIn to achieve powerful results. In 2018 she launched the “LinkedIn Business Accelerator” to help business owners turn their LinkedIn into a successful sales funnel.

Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

It’s been said the better you are at something, the easier it looks to others. However, the road to success is usually not an easy or perfect journey. Our guest today studies the habits of the most successful people, in order to learn about their habits and best practices. I’m excited to have her here with us today to hear what she has learned from studying everyone from astronauts to athletes, so that we might optimize our own success.

Dr. Ruth Gotian is the Chief Learning Officer and Assistant Professor of Education in Anesthesiology, former Assistant Dean of Mentoring, and Executive Director of the Mentoring Academy at Weill Cornell Medicine. (Wile)

In 2021, she was one of 30 people worldwide to be named to the Thinkers50 Radar List, dubbed the “Oscars” of management thinking, and is a semi-finalist for the Forbes 50 Over 50 list. Recently she won the Thinkers50 Distinguished Achievement "Radar" Award, ranking her the #1 emerging management thinker in the world.

Along with co-authoring other books and writing numerous journals, she is also the author of The Success Factor – Developing the Mindset and Skillset for Peak Performance.

Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

Small business owners tend to play a lot of different roles in their companies. They shoulder the stress and responsibility of the company’s success or failure. For many entrepreneurs, this translates to chaos and uncertainty. Our guest today preaches the gospel that small business owners are vital to our economy, while teaching business owners that it doesn’t have to feel like riding out a tornado.

Kerry-Ann Powell is a global business strategist, speaker and champion of small and medium sized businesses. She boasts over 20 years of experience as a Washington, DC attorney, lobbyist, and fundraiser. This positions her as an authority on what it takes to strategically succeed while confronting difficult obstacles.

After raising $120 million to build the Martin Luther King Jr. memorial she launched her strategic business and consulting firm, Trafalgar Strategies.  She and her team advise business owners from various industries and countries on creating the strategies, systems, and mindsets to thrive in business and in life.

www.nobusinesschaos.com 

Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

Every business owner KNOWS they need some sort of video strategy, but often feel intimated on where to get started. Today’s guest is going to guide us through how to build a foundational video plan centered around connection, how to layer video into an existing marketing plan, and the secret to harnessing the power of your brand story.

Tony Gnau is an Emmy-award winning journalist, Chief Storytelling Officer, and more recently, the author of Lights, Camera, Impact: Storytelling, Branding, and Production Tips for Engaging Corporate Videos.

Tony is the founder of T60 Productions which specializes in telling business’ stories. He’s responsible for amazing video content for big brands including United Airlines, Walgreens, U.S. Bank, and NBA All-Star Dwyane Wade. In addition to Tony’s 3 Emmy awards, his company has also won 17 Telly Awards. 

Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

From the time we are old enough to understand basic language, we are taught to share. It is ingrained in most of us that this is acceptable and expected behavior in society. The digital age has elevated the concept of sharing to an entirely new level.

Forbes once called Bryan Kramer the “Zen Master to Digital Marketers.” On today’s show, we will explore the importance of the human element in a digital world.

Bryan is a renowned business strategist, global keynote speaker, executive trainer and coach, investor, and a two-time best-selling author. His passion is found in human connection which is reflected in the name of his executive coaching company, H2H Companies. The H2H standing for Human-to-Human. He is also the co-owner of PureMatter, a Silicon Valley marketing agency founded in 2001.

Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

Finding the right name for a business is fraught with the dangers of overthinking, trying to say too much, or even a straight up misalignment with the brand. Our guest on today’s episode knows a thing or two about creating buzzworthy brand names. She is the creative genius behind countless brand names with an impressive client list that includes Amazon, Coca-Cola, Disney, Google, Twitter and Colgate.

Alexandra Watkins started her naming firm, Eat My Words, in 2005 and has since become a leading and outspoken authority on brand names. Her breakthrough book, Hello, My Name is Awesome: How to Create Brand Names That Stick, was named a Top 10 Marketing Book by Inc. Magazine. Her brand name hall of fame includes: the Wendy’s Baconator, Neato robotic vacuum, Burger King’s Mac n’ Cheetos, Spanish language school Gringo Lingo, and the frozen yogurt franchise Spoon Me.

Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

In today's episode, we will break down content marketing into its basic parts and demonstrate how every business owner and enterepreneur should have a strategy in place.

Our guest is John Egan, a content creator and marketing strategist who believes the world needs more high-quality writing. Founder of Jawhawk Media, has been a content marketing entrepreneur since 2017. Prior to Jawhawk, he began his writing career in newspaper journalism, rising through several editorial positions before entering the content marketing business in 2010 as editor-in-chief at Bankrate Insurance. His clients include Forbes Advisor, Experian, Bankrate, and The Balance. 

Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.

As a business owner, you are the ceiling for your business. This means in order for your business to grow beyond the status quo, you need to build your skills. Things like leadership, communication, negotiation techniques and others. Our guest today is going to help us discover what skills we need and how to elevate them. 

Mark Herschberg is the author of The Career Toolkit, a book that addresses a wide range of skill sets needed to accelerate your career, whether that is in the marketplace or as an entrepreneur.

He is also the creator of Brain Bump, an innovative app that helps users retain what they read and hear.

Mark holds three degrees from MIT, and for the past twenty years, has taught annually at MIT’s “career accelerator program.” At Harvard Business School, Mark helped create a platform to teach finance at other prominent business schools.

Learn more about Mark at:

www.thecareertoolkitbook.com 

https://brainbumpapp.com 

Discover the strategies, systems and skills that lead to success in business. Visit TimeToThriveInBusiness.com to learn more.