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Jason Schemmel, a marketing expert from Get Social Done, joins us to discuss how AI is revolutionizing the marketing landscape. He shares his insights from a recent AI conference presentation, focusing on practical AI tools and tactics businesses can implement to improve operations, increase sales, and decrease costs. Jason emphasizes the power of AI for research, ideation, and time-saving, highlighting Perplexity AI as a particularly valuable tool. He also discusses the importance of verifying AI-generated content and maintaining authenticity.
You can find the slides here.
Key Takeaways:
AI is rapidly becoming essential for businesses, much like the internet was years ago.
AI can be a massive time-saver for tasks like ideation, competitor research, and content creation.
Perplexity AI excels as a research tool, sourcing and citing information from across the web.
It's crucial to verify AI-generated content and maintain your brand's authentic voice.
The future of large language models may involve a single, dominant platform like Google or Apple for AI.
Mentioned AI Tools:
Perplexity AI: A powerful research tool that sources and cites information from the web. (https://www.perplexity.ai/)
Claude: An AI chatbot known for conversational abilities and detailed responses. (https://www.anthropic.com/index/claude)
ChatGPT: A versatile large language model used for various tasks, including content generation. (https://chat.openai.com/)
Gemini: Google's large language model. (https://blog.google/products/gemini/)
Copilot: An AI pair programmer that assists with coding tasks. (https://github.com/features/copilot)
Other Mentioned Resources:
Get Social Done: Jason Schemmel's marketing agency. (https://getsocialdone.com/)
Grow with AI Summit: The conference where Jason presented (https://growwithaisummit.com/free-clone-page)
Claude Projects (now called Claude 2.1): A feature in Claude that allows users to upload documents and use them as a knowledge base.
Perplexity Spaces: Similar to Claude Projects, this allows users to upload documents for Perplexity to use as a context. (https://www.perplexity.ai/spaces)
Connect with Jason Schemmel:
From the publisher's feed
The Time4AI Show brings you the most important voices and ideas from the global artificial intelligence community. In every episode, top speakers from leading AI conferences and summits condense their presentations into a quick and insightful 5-minute format, making it easy to stay up to date with the latest AI research, tools, and applications. Hosted by Peter Mesarec, an experienced AI consultant at petermesarec.ai, this podcast is designed for professionals, researchers, and enthusiasts who want to keep pace with the rapid evolution of AI technologies. For questions or collaborations, reach out at [email protected].
We cover a wide range of trending topics in machine learning and artificial intelligence, including:
Large Language Models (LLMs) such as ChatGPT, OpenAI, Gemini, Copilot, Claude, and their integration into business workflows
Generative AI applications in content creation, marketing, customer support, and knowledge management
AI for SEO and GEO, focusing on how artificial intelligence transforms search engine optimization, online visibility, and location-based strategies
AI Agents and autonomous systems that streamline processes, automate decisions, and enable smarter organizations
Information retrieval and Retrieval-Augmented Generation (RAG) for more accurate, trustworthy, and context-aware AI outputs
Ethics and governance in AI, including transparency, bias, and responsible adoption in business and society
AI tools for business growth, from predictive analytics and automation to product innovation and digital transformation
Our guest list includes leading AI experts, data scientists, and innovators such as Gael Peigne, Giulia Solinas, Fatima Soomro, and many others who share hands-on experiences and insights into cutting-edge machine learning research, applied AI, and future trends.
Whether you’re curious about natural language processing, deep learning, multimodal AI, vector databases, AI-powered search engines, or enterprise adoption of artificial intelligence, this podcast is your shortcut to understanding how AI is shaping the future of technology, business, and human progress.
Tune in weekly to stay informed, inspired, and ready to implement the latest AI advancements into your own work and projects.