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In this episode, Hillary speaks with Seth Spears — digital strategist, entrepreneur, and branding expert — to explore how foundational clarity and values-driven branding create long-term business success.

From building brands that connect on a deeper level to navigating digital shifts with intention, Seth shares how businesses can stand out in a noisy world. They dive into online identity, SEO myths, timeless marketing principles, and what it really takes to build trust in the digital age.

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TIMESTAMPS

[01:40] Seth’s Background and Business Roots
[05:28] The Power of Clarity in Branding
[09:51] Common Mistakes in Online Marketing
[14:10] Timeless vs. Trendy Strategies
[18:33] Branding in a Post-SEO World
[23:12] Values as a Compass for Business
[27:58] Advice for Founders Looking to Evolve
[32:46] The Future of Digital Trust

ABOUT SETH SPEARS

Seth Spears is the founder and chief visionary officer of Wellnesse, a B Corp certified brand of all-natural oral care products that are safer and perform better than conventional, toxic alternatives. 

Prior to starting Wellnesse, he used his background in digital marketing, web design, SEO, and social media to co-found and serve as CMO/CTO of Wellness Mama, growing it into the largest health & wellness website and podcast for health conscious moms. 

Longer bio can be found here: https://sethspears.com/about/