Podcasting builds awareness... but if you want credibility that opens doors, gets you speaking gigs, and positions you as the expert in your space, you need a book. In this episode, discover how to turn your podcast into a powerful authority asset that works long after the mic is off. 

In this episode, Josh Troche brings in publishing powerhouse and podcasting veteran Tina Dietz to uncover why your podcast is already a book in disguise and how turning your audio into a book can skyrocket your credibility, unlock new revenue channels, and cement your status as the go-to expert in your field.

If you’re a business owner or marketing manager using podcasting to grow your brand, this is your roadmap to next-level authority. Tina breaks down her exact process for turning 50+ episodes into a professional, publish-ready manuscript—without losing the soul of your show. She shares how voice tempo affects your perceived credibility (yep, how you breathe matters), what AI tools can and can’t do for your content, and the major mistake most podcasters make when trying to write their book.

You’ll also get actionable insights on the three types of podcasters who are primed to publish, how to structure your episodes so they easily repurpose into written gold, why a podcast alone won’t give you the authority a book can, the publishing myths that keep most creators stuck, and what actually makes an audiobook worth listening to (spoiler: it’s far more than just reading into a mic). 

This is the episode for podcasters who are ready to go beyond awareness and start building authority that sells. Tune in, take notes, and get ready to write the book your audience didn’t even know they needed, but won’t stop talking about once it’s in their hands.

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