Product Hunt Radio

“Tinder babies” and the power of connecting people online and offline

10.10.2018 - By Product HuntPlay

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In this episode of Product Hunt Radio, I'm in Los Angeles talking to Brian Norgard and Jeff Morris Jr., both of whom may be indirectly responsible for a generation of “Tinder babies”.

Brian Norgard is an entrepreneur, investor, and Chief Product Officer at Tinder.

Jeff Morris Jr. is the Director of Product for Tinder's revenue initiatives.

In this episode we talk about:

* The joy of turning online connections into real-world connections. Jeff is great at this. He once went biking with Lance Armstrong in Hawaii after reaching out to Armstrong on Twitter.

* How seemingly minor design decisions, like adding a subtle animation to a play button, can “nudge” users into a new pattern of behavior and make products more enjoyable to use.

* Brian and Jeff discuss the design of Tinder Places, including the thoughtfulness that went into the privacy features of the product, and how they took inspiration from Foursquare.

* We get nostalgic and discuss some of our favorite products from the past, like Chill and Highlight. They leveraged location on mobile in an attempt to merge the online and offline world.

* Jeff tells the story of the time he reached out on Twitter about a job opportunity and less than 48 hours later had moved from San Francisco to Kansas City.

* Why Product Hunt has gained a reputation as a positive, fun, and upbeat community and how subtle, very intentional design decisions — like our ridiculous Google Glass-sporting cat — contribute to the community and brand.

We’ll be back next week so be sure to subscribe wherever you listen to your favorite podcasts. Also, big thanks to our sponsors, Airtable, GE Ventures, Intercom and Stripe for their support.

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