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Ever feel like you're a one-person army in the marketing world, trying to do it all? Well, gear up for a tactical masterclass in lean marketing that's about to change the game for B2B service businesses. I'm your host, the lean marketing guru and voice behind the Tiny Marketing Show, ready to share my secret blueprint for success. We'll navigate through selecting that one dream client, perfecting a signature offer, and honing in on one social media channel to amplify your presence. Plus, I'll reveal how to create resonant content that speaks directly to your client's deepest needs, all with the savvy use of AI tools like ChatGPT.

It's like finding the golden ticket to Willy Wonka's factory, but for marketing strategy. Join the circle of trust as we discuss building a community that hangs onto your every word on social media, and learn my 4C method to content creation that cuts through the noise without taking up all your time. Discover how 'Gateway Offers' can be your best friend, enticing potential clients and opening doors you didn't even know existed. Balancing life as a founder, marketer, or even a multitasking parent? These insights are designed to slot right into your bustling schedule, transforming your daily grind into a lean, mean selling machine.

Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder.

SAVE YOUR SPOT

A free training for solo consultants and service providers who know something in their business could run smoother. They just haven't had time to figure out what.

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Schedule a Booked-out Blueprint >>> Schedule.
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Let's chat every Tuesday! >>> Newsletter
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Welcome to the Tiny Marketing Podcast! This episode marks the beginning of our exciting Uncut Summer Series, where Sarah Noelle Block, your host, shares raw, unfiltered, and unedited recordings from her years of interviews, webinars, and workshops. Get ready for an authentic experience filled with insightful content and behind-the-scenes moments.

In This Episode:

• Introduction to the Uncut Summer Series: Sarah explains the concept behind this series, aiming to provide a real, unfiltered look into her content creation process.
• Sneak Peek into the Content: Expect to hear full audio from popular workshops, including "Five Ways to Network Without Feeling Awkward," "Three Steps to Getting Noticed on LinkedIn," and more.
• Unedited Interviews: Sarah will share complete, uncut interviews with amazing guests, giving you an authentic insight into their conversations and knowledge sharing.
• Authenticity in Content Creation: Sarah emphasizes the importance of authenticity and how this series will give you a genuine look into the chaos and realness of content creation.
• Teaser Clip: Listen to a preview clip from one of Sarah’s past workshops on creating an effective LinkedIn profile cover photo and headline.
• Introduction to Tiny Marketing Club: Sarah provides a detailed preview of the Tiny Marketing Club, a new offering for B2B service founders, with exclusive features and bonuses for founding members.

Highlights:

1. Workshop Previews: Full audio from popular workshops on networking, LinkedIn strategies, and content marketing.
2. Guest Interviews: Unfiltered conversations with industry experts, sharing insights and candid moments.
3. Tiny Marketing Club Launch: An overview of the Tiny Marketing Club, including weekly marketing sessions, content prompts, engagement strategies, hot seats, and more.
4. Exclusive Bonuses: Founding members on the waitlist receive $4,000 in bonuses, including a searchable resource library, one-to-one strategy session, and asynchronous consulting.

Key Takeaways:

• The Uncut Summer Series aims to provide a real, unedited look at the behind-the-scenes of content creation.
• The Tiny Marketing Club offers a comprehensive, supportive environment for B2B service founders to execute strategic and effective marketing.
• Exclusive bonuses are available for founding members who join the Tiny Marketing Club waitlist.

Call to Action:

• Join the Waitlist: Sign up for the Tiny Marketing Club waitlist to access exclusive bonuses worth $4,000.
• Subscribe & Share: If you enjoyed this episode, subscribe to the Tiny Marketing Podcast, rate and review it, and share it with your friends.

Links & Resources:

• Join the Tiny Marketing Club Waitlist

Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder.

SAVE YOUR SPOT

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

Get on the waitlist for the Tiny Marketing Club!

In today's episode of Tiny Marketing, I, Sarah Noel Block, dive deep into the art of naming brands with the incredibly talented Alexandra Watkins, the mastermind behind names you know and love, like the Wendy's Baconator!

Biggest Takeaways

1. Smile and Scratch Framework: Alexandra Watkins provides a clear and effective methodology for naming brands through her "Smile and Scratch" framework. SMILE stands for Suggestive, Memorable, Imagery, Legs, and Emotional—qualities that make a name attractive and sticky. SCRATCH represents the pitfalls to avoid, ensuring the name doesn’t confuse or alienate potential customers.
2. Importance of Memorable Names: A great brand name should leverage existing knowledge or concepts to be memorable. For instance, using metaphors like "Kryptonite" for a bike lock plays on familiar themes (Superman’s weakness) to enhance recall and association.
3. Strategic Repulsion: Effective naming isn’t just about attracting the right audience but also about repelling the wrong one. This ensures that the business aligns more closely with its ideal customer base, enhancing satisfaction and efficiency.
4. Emotional Connection: Names should make a strong emotional connection with the audience. This connection can transform a mundane interaction into a memorable experience, fostering loyalty and positive associations with the brand.
5. Future-proofing Your Brand Name: It’s crucial to choose a name that doesn’t limit your business's growth. A name should be broad enough to encompass potential future expansions and not lock you into a narrow niche, preventing costly rebrands down the line.

Meet Alexandra

Alexandra Watkins is a leading and outspoken authority on brand names with buzz. If you have ever eaten a Wendy’s Baconator, you have literally eaten the words. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google.

Free SMILE & SCRATCH Name Evaluation Test
Hello, My Name Is Awesome (Book)
How To Create Super Sticky Brand Names (Course)
Dollars to Donuts Value Menu
LinkedIn

Join me Live!

Live Workshop: Craft a Winning Business One-liner | May 22 at 12pm CST

Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder.

SAVE YOUR SPOT

A free training for solo consultants and service providers who know something in their business could run smoother. They just haven't had time to figure out what.

GET IT FREE

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

Hey everyone! It's Sarah here, wrapping up our branding series on the Tiny Marketing podcast. In today's chat with Amy Posner, we explore the ins and outs of boosting your client's lifetime value—starting right from the get-go! Amy, with her treasure trove of entrepreneurial wisdom, shares some killer strategies to make your client experience a game-changer from the first hello. Ever thought about how those initial interactions could be your golden ticket to more profits? Amy's got us covered with her firsthand tales from the business trenches. Tune in, get the lowdown on turning casual connections into lasting profits, and, as always, let's keep the conversation going—your thoughts and stories make our little community thrive!

Biggest Takeaways

1. Start Strong: The initial lead generation and client onboarding process are crucial. Setting up a positive client experience from the beginning can significantly impact their perception and the overall value they find in your services.
2. Build Trust Early: Introduce a gateway offer, like a strategy audit or report, to help you gather comprehensive information about the client's needs and goals. This establishes trust and positions you as a knowledgeable partner right from the start.
3. Deliver Consistent Value: Continuously deliver value throughout the client relationship, not just at the sale point. This approach helps in maintaining engagement and satisfaction, leading to higher retention rates.
4. Optimize and Follow-Up: Don't just complete a project and move on. Schedule regular check-ins, like quarterly audits or optimization sessions, to revisit and refine strategies as necessary. This ongoing involvement can lead to additional projects and deepen client relationships.
5. Use Personal Connection: Engage clients with a personal touch—sharing stories, being genuine, and showing that you care about more than just the business aspect. Personal connections can make clients feel valued and more likely to stay loyal to your services.

Meet Amy

Amy Posner is a seasoned online entrepreneur and business coach who helps digital creative freelancers build breakthrough businesses. Her belief is freelancers and business owners who have business skills eat better than those who don’t.

Website
LinkedIn
Get her course!

Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder.

SAVE YOUR SPOT

A free training for solo consultants and service providers who know something in their business could run smoother. They just haven't had time to figure out what.

GET IT FREE

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

Join me live: Live Workshop: Craft a Winning Business One-liner | May 22 at 12pm CST

We're continuing our branding series and diving into the importance of authenticity in your brand.

Discover the transformative power of aligning business with your true self! Dive into our candid chat as we explore the magnetic allure of authenticity—how it attracts the right clients and repels the wrong ones. Learn from our journey through personal healing to ignite professional growth. Trust your gut, embrace intuition, and share this journey with others.

Biggest Takeaways:

1. Align with Authenticity: Prioritize aligning your business with your core values. Use authentic marketing to attract suitable clients and repel those who aren’t a good fit, enhancing both satisfaction and sustainability.
2. Listen to Your Intuition: Emphasize the importance of trusting your intuition in decision-making. This ensures your business choices resonate with your true self, boosting both satisfaction and effectiveness.
3. Overcome Fear of Rejection: Address and overcome the fear of being disliked. By being true to yourself, you naturally attract the right opportunities and relationships, which are crucial for both personal and professional growth.
4. Apply Therapeutic Insights: Leverage insights from therapy to break through personal and professional barriers. These lessons help align your business operations more closely with your personal development, leading to improved business outcomes.
5. Focus on Energy and Healing: Consider the energy you invest in your business and ensure it aligns with your authentic self. Explore therapies like somatic work to deepen self-understanding and healing, enhancing your business relationships and practices.

Meet Lisa Aranas

Lisa Aranas, JD, LCPC, is a Life Coach and Licensed Clinical Professional Counselor. She is also a certified divorce and custody mediator, personal trainer, and holistic nutritionist.

Lisa has an MA in Family Counseling from Northeastern Illinois University and a JD in family Law from Loyola University Chicago School of Law.

For the past 20 years, she has devoted herself to doing what she loves best—bringing harmony and happiness to anyone whose life she can touch.

Website

Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder.

SAVE YOUR SPOT

A free training for solo consultants and service providers who know something in their business could run smoother. They just haven't had time to figure out what.

GET IT FREE

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

Rebl Risty, a StoryBrand certified consultant, teaches us how to transform your brand narrative to put your customers at the heart of the story. Learn how to re-engage your network effectively, use strategic prompts to simplify networking, and maintain strong relationships long after the first connection. Tune in for actionable insights to elevate your brand's messaging and engage your audience like never before!

Biggest Takeaways:

1. Customer as Hero: Emphasize positioning the customer as the hero of your brand story, not your company or product. This approach ensures that your messaging resonates more deeply by focusing on the customer's journey and needs.
2. Guiding Role: Your business should act as the guide in the customer's journey. Like Yoda to Luke Skywalker, your role is to provide the expertise and support that helps customers overcome their challenges and achieve their goals.
3. Importance of Clarity: Avoid complexity in your messaging. The key to effective communication is clarity over cleverness. Ensure that your content is easy to understand and directly addresses the needs of your audience.
4. Utilizing the StoryBrand Framework: Implementing Donald Miller’s StoryBrand framework can revolutionize your marketing by structuring your brand story to engage customers effectively. The framework outlines a clear path for crafting compelling narratives that spotlight the customer as the protagonist.
5. Consistent Application Across Channels: The principles of the StoryBrand framework are versatile and can be applied across various marketing materials—from websites and social media to emails and beyond. This consistency ensures that every piece of content contributes cohesively to the overarching narrative of your customer as the hero.

Meet Rebl

REBL Risty is Founder & CEO of REBL Marketing. REBL became Certified in the StoryBrand 7-Part Framework, which helps companies eliminate confusion and communicate clearly with their customers to grow their businesses. 

Website
Podcast
StoryBrand
LinkedIn

Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder.

SAVE YOUR SPOT

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

Special thank you to our sponsors Planable.

Head over to Planable.io and sign up for free with the Tiny Marketing link. Don't forget the promo code mentioned in the episode :)

Ever felt like your networking efforts are more like shooting in the dark than a strategic game of chess? Join me, Sarah Noel Block, as I share how I turned a lackluster Q4 into a booming success, thanks to effective networking and sharp sales tactics. Sales virtuoso Mike Renderman joins, sharing strategies for scalable sales systems. Learn to rebuild your network, cultivate trust, and forge meaningful connections. Discover my transition to proactive networking that forges stronger industry ties. Grab your notebooks for battle-tested strategies for networking like a pro, even with a busy schedule.

Biggest Takeaways

1. Strategic Networking Approach: Treat networking like a strategic game of chess rather than a random effort. Focus on making purposeful connections that align with your goals.
2. Effective Sales Tactics: Implement sales strategies that are scalable and impactful. Look for ways to optimize your sales systems for long-term success.
3. Rebuilding Your Network: When rebuilding your network, focus on cultivating trust and reputation. Seek to make genuine, meaningful connections with professionals in your industry.
4. Transition to Proactive Networking: Move from passive networking to proactive engagement. Take the initiative to reach out and build relationships that can lead to new opportunities.
5. Specific Networking Strategies: Engage in connection calls to build partnerships. Develop a Monday marketing routine to balance business development and client work effectively.

Meet Mike

Mike Renderman is an Outsourced VP of Sales through his company, Powerline Sales Advisors which is powered by Sales Xceleration.  Mike helps owners, presidents, and CEOs of small to mid-size businesses (SMBs) achieve their sales revenue goals.  He leverage his experience and Sales Xceleration certification to design and implement customized sales strategies, infrastructures, and management systems that deliver sustainable growth.

Follow on LinkedIn

Resources

Last Chance! Sign up for our workshop, taking place 4/23 at 1:30pm CST. 

Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder.

SAVE YOUR SPOT

A free training for solo consultants and service providers who know something in their business could run smoother. They just haven't had time to figure out what.

GET IT FREE

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

Special thank you to our sponsors Planable and Leadfeeder.

• Head over to Planable.io and sign up for free with the Tiny Marketing link. Don't forget the promo code mentioned in the episode :)
•  Get 14 days FREE at leadfeeder.com with this link.

---

Join me, Sarah Noel Block, for a candid chat with networking guru Jenna Kimball. We'll dive into the art of networking without the awkwardness, share tips on rekindling old connections, and reveal how a simple "Keep me in mind" can open doors you never knew existed. Get ready to transform your networking game!

Biggest Takeaways

1. Networking Mindset Shift: Approach networking with a positive mindset, believing that people are interested in what you have to say and that you have value to offer.
2. Open-Ended Questions: Use open-ended questions to spark meaningful conversations and allow others to share more about themselves, creating deeper connections.
3. Offer Value First: Focus on how you can serve others and offer value in your networking interactions, rather than immediately seeking something in return.
4. Keep in Touch: Reengage with your existing network by reaching out with genuine interest and keeping track of your interactions to maintain relationships over time.
5. The Power of "Keep Me in Mind": Use this phrase to leave a lasting impression and keep doors open for future opportunities without putting pressure on the other person.

Meet Jenna
Jenna Kimball is a Director of Recruiting at dentsu international. She has extensive recruiting experience working with marketing candidates across a variety of industries, from first-time job seekers to senior executives. She has coached thousands of candidates through the job interview process. Jenna is also a former board member of AMA Chicago and the AMA’s National Practitioners Council where she gave career advice to their national membership base. She has been featured on webinars, podcasts, industry events and panel discussions about how to excel in a job interview and coaching candidates. She has also written a book available on Amazon called Interview Like a Pro: Stop the Self Sabotage and Get the Job You Deserve. She lives in Chicago with her family.

Resources

LinkedIn
Article: Networking for Beginners
Website
Her Book

Save your seat for our workshop!

5 Ways to Network Without Feeling Awkward

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

Special thank you to our sponsors Planable and Leadfeeder.

• Head over to Planable.io and sign up for free with the Tiny Marketing link. Don't forget the promo code mentioned in the episode :)
•  Get 14 days FREE at leadfeeder.com with this link.

Ever felt that awkwardness when networking? Say hello to our guest, Amy Pruitt, who's here to transform those cringy moments into meaningful connections. We're dishing out the secrets to making networking work for you, from locking in real appointments to hosting your own events. Say goodbye to pointless card swapping and hello to boosting your professional rep. We've even got a workshop coming up to sharpen those skills, so stay tuned! This episode is just the start of a series that'll turn you into a networking pro. Check out our show notes for more info and to share your success stories. Let's network like a boss!

Your Biggest Takeaways

1. Set Clear Goals for Networking: Instead of focusing on collecting business cards, set clear objectives like scheduling follow-up appointments during the event itself.
2. Host Your Own Networking Events: By hosting your own events, you position yourself as a connector and authority in your field, which can lead to increased visibility and opportunities.
3. Use Structured Activities: Incorporate activities like speed networking or icebreakers to make your event more engaging and less awkward for attendees.
4. Leverage Unique Venues and Themes: Hosting events in interesting locations or with unique themes (like jazz nights or educational talks) can make your networking event stand out and be more memorable.
5. Start Small and Build Relationships: Don't worry about the size of your event; focus on building meaningful connections. Over time, these relationships can lead to business opportunities and help you establish authority in your industry.

Meet Amy Pruitt

Amy has been designing professionally since she was five years old. Ok, that's a stretch, but she DID win her first bicycle in a Toys'R'Us design contest. With her company AP Creative Designs, Amy creates full-scope rebrands for successful businesses that are ready to level up. She's also a #boymom and wife, living with her family and two dogs in idyllic Hillsborough, North Carolina.

Resources

Follow Amy on LinkedIn
AP Creative Designs
Network in Action

Upcoming Workshop

5 Ways to Network without Feeling Awkward

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

Special thank you to our sponsors Planable and Leadfeeder.

• Head over to Planable.io and sign up for free with the Tiny Marketing link. Don't forget the promo code mentioned in the episode :)
•  Get 14 days FREE at leadfeeder.com with this link.

Join us in this episode as we explore the art of scalable offers with online business strategist Ann Marie Rose. Learn how to create and package offers that resonate with your audience and scale your business. Ann Marie shares insights on positioning services, the power of workshops, and group consulting. Discover actionable tips for offer alignment and preventing burnout.

Key Takeaways:

1. The Importance of Packaging Your Offer: The way you position and package your offer can make a significant difference in its profitability and appeal. Even if you're essentially offering the same core service, different packaging can attract different audiences.
2. The Concept of Owned Media: The desire to own their stage and build authority is a common theme among clients. This can be achieved through content marketing and other strategies that establish a strong online presence.
3. The Power of Scalable Offers: Scalable offers, such as workshops or group programs, can help businesses grow without the burnout associated with one-to-one service models. This approach allows for serving more clients while maintaining a high level of quality.
4. The Role of Workshops in Sales: Workshops can be an effective sales system, allowing you to test and refine your offer while building trust with potential clients. They provide a platform for demonstrating your expertise and engaging with your audience in a meaningful way.
5. Adapting to Market Needs: Being open to iterating and evolving your offer based on market feedback is crucial. This agility allows you to stay relevant and continue to meet the changing needs of your clients.
6. The Value of Group Consulting: Group consulting can offer a unique blend of personalized support and community learning. It can be a great way to leverage your expertise in a scalable way while providing clients with a supportive environment for growth.

Meet Annmarie Rose:

AnnMarie Rose is an Online Business Strategist & Offer Alignment Expert with nearly a decade of experience helping coaches, consultants and service providers leverage their zone of genius to scale their businesses with clarity, confidence and strategic intention.

Instagram

Resources:

Tiny Marketing Club Beta Application

Ace Your Scalable Offer Workshop

Code: ACEGUEST

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup