Send us Fan Mail

>> Apply for the Tiny Marketing Club<<

Ever wondered why some businesses collect stacks of business cards at events yet generate zero actual business? The difference lies in strategic event marketing that transforms casual connections into qualified leads.

Marketing expert Hayley Denker reveals her proven approach to leveraging both hosted and sponsored events for powerful lead generation. Rather than focusing on immediate sales, Haley shares how intentional follow-up systems create natural pathways for attendees to enter your business pipeline. You'll discover why simply collecting contact information isn't enough - and what to do instead.

For businesses hosting events, Haley provides tactical advice on expanding your reach beyond existing networks. She shares surprising insights about using Reddit communities and local event calendars to attract qualified prospects without appearing overly promotional. Her creative approach to on-site lead capture - from interactive demos to branded selfie stations - demonstrates how engaging experiences naturally facilitate follow-up conversations.

Sponsoring someone else's event? Forget standard logo placement. Haley explains how to negotiate for meaningful engagement opportunities that showcase your brand's unique personality. From signature cocktails with branded elements to specialized workshops, you'll learn how smaller businesses can maximize sponsorship investments without massive budgets.

The discussion extends to virtual event strategies, emphasizing how focused segments, interactive elements, and clear pathways to your broader ecosystem maintain engagement in digital environments. Throughout, Haley emphasizes the importance of setting clear objectives and embracing the "silent sell" approach - positioning yourself as an industry expert rather than pushing for immediate conversions.

Whether you're looking to host your first lead generation event or maximize your sponsorship ROI, this conversation provides actionable strategies to transform event marketing from a business card collection exercise into a consistent source of qualified leads.

Hayley Denker | Website | LinkedIn

Hayley’s career in marketing has paralleled the booming growth of social media. From restaurants to hair salons to healthcare and business coaching, she’s helped grow businesses for the past 15 years by refocusing their goals and putting together a plan to establish REAL results. With an insatiable thirst for learning and a drive to find a solution, she’s found the ever-changing landscape of digital marketing to be exciting and challenging. Outside of marketing and strategy, Hayley spends time with her husband and 2 children in Belmont, MA.

Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder.

SAVE YOUR SPOT

A free training for solo consultants and service providers who know something in their business could run smoother. They just haven't had time to figure out what.

GET IT FREE

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

"What if people actually want to talk to you?" This simple mindset shift is just one of the game-changing approaches that can transform networking from an anxiety-inducing obligation into a natural, rewarding practice.

In this conversation with recruiting expert Jenna Kimball, we tackle the common fear of awkward networking and provide practical strategies anyone can implement immediately. Jenna shares her journey from being painfully shy to confidently connecting with strangers, proving that networking skills can be developed regardless of your personality type.

The discussion reveals several powerful techniques, including how to gamify your networking approach by setting achievable challenges, ways to re-engage your existing network without feeling intrusive, and conversation prompts that create meaningful dialogue instead of awkward small talk. Perhaps most valuable is Jenna's four-word magic phrase—"keep me in mind"—which opens doors without putting pressure on either party.

We also explore the fascinating concept that third-level connections (people you barely know) often facilitate major life opportunities, from job offers to significant relationships. This insight transforms networking from a self-serving activity into an exciting opportunity to build a web of connections that might change your life in unexpected ways.

Whether you're an entrepreneur seeking clients, a job seeker looking for opportunities, or simply someone who wants to build a stronger professional community, this episode provides actionable strategies to make networking feel natural and productive. By approaching connections with genuine curiosity and a service mindset, you'll not only build a stronger network but also enjoy the process along the way.

Don't miss our upcoming workshop "Five Ways to Network Without Being Awkward" on April 23rd at 1:30pm Central Time. Sign up through the link in our show notes to attend live or receive the replay after the event.

Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder.

SAVE YOUR SPOT

A free training for solo consultants and service providers who know something in their business could run smoother. They just haven't had time to figure out what.

GET IT FREE

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

Tired of feeling like you need to choose between making sales and maintaining your integrity? This episode of Tiny Marketing reveals the secret to selling effectively without the pushy tactics that make everyone uncomfortable.

Sarah Noelle Black pulls back the curtain on "Silent Selling" – a powerful approach that allows you to upsell naturally without triggering resistance in your audience. The psychology is fascinating: when people sense a hard sell coming, they immediately disengage. But when you build curiosity instead of pressure, they'll often sell themselves on your offer.

Discover three game-changing strategies you can implement immediately. First, learn how to create private invitations that feel exclusive and personal, targeting only your most engaged leads. Second, master the art of offer threading – weaving mentions of your services naturally throughout your content instead of saving it all for an awkward pitch at the end. Third, explore how to "slip into the DMs" consensually, moving from public webinar conversations to one-on-one sales opportunities in a way that feels helpful rather than intrusive.

Perhaps most valuable is Sarah's insight on nurturing attendees who don't convert immediately. She shares her proven framework for creating email sequences that continue to educate while gently reminding prospects how they can work with you when they're ready. The truth is, most sales happen during the nurture phase, not during your initial presentation.

What makes this approach so powerful is how it shifts the dynamic: instead of pushing for a sale, you're creating an environment that makes it easy for prospects to take the next step naturally. Your audience maintains their autonomy while you maintain your integrity – and your conversion rates will likely improve as a result.

Ready to transform your sales approach? Head to the show notes to access the complete workshop, workbook, and office hours through the Tiny Marketing Club, starting at just $150.

Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder.

SAVE YOUR SPOT

A free training for solo consultants and service providers who know something in their business could run smoother. They just haven't had time to figure out what.

GET IT FREE

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

Join the Tiny Marketing Club for only $150!

Ever wondered why some consultants consistently attract clients while others struggle to fill their pipeline? The answer isn't luck or market conditions—it's daily habits.

In this transformative masterclass, I reveal the 39 everyday profit habits that took me from an empty pipeline to being booked out seven months in advance with a six-week waitlist in just 90 days. When I temporarily abandoned these habits for 90 days, my sales pipeline collapsed. When I reactivated them, my business immediately revitalized. That's how powerful these systems are.

I break down specific, actionable habits across business development, offer ecosystem design, social media, content marketing, and email strategies that create a consistent flow of qualified leads. You'll discover why hot leads come from micro-offers, warm leads from active lead generators, and how gateway offers create a natural bridge to your signature services. 

The most valuable insight? You don't need complex marketing systems or huge audiences. You need consistent, strategic actions performed daily. I'll show you how to build these through habit stacking and batching, so they integrate seamlessly into your existing routine. No more throwing spaghetti at the wall hoping something sticks—these are proven systems that work.

My CFO recently pointed out that my profits grew 168% year-over-year. These habits, combined with operational optimization, made that possible. Whether you're starting from scratch or refining your strategy because something's not quite clicking, these everyday profit habits will transform your business within 90 days.

Ready to take control of your pipeline? Download the free Everyday Profit Habits worksheet, grab 40 outreach prompts, and discover how the Lean Marketing Engine Accelerator can help you implement these systems in your business.

Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder.

SAVE YOUR SPOT

A free training for solo consultants and service providers who know something in their business could run smoother. They just haven't had time to figure out what.

GET IT FREE

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

Have you ever had a service experience so good you were actually happy to pay the invoice? That's exactly what happened when I worked with Knapsack Creative for my website redesign—and I was so impressed, I had to get the inside scoop on how they engineered such a seamless client experience.

In this revealing conversation with Savannah from Knapsack Creative, we pull back the curtain on the systems and processes that allow their team to build complete Squarespace websites in as little as one day while keeping clients delighted throughout the journey. What emerges is a masterclass in client experience design that any service business can learn from.

Savannah walks us through their entire workflow—from the initial fit call to their unique project mapping system that gives clients total clarity on what to expect. We explore how they use Content Snare to make content collection painless, their strict time-blocking approach that makes projects predictable (Tuesdays and Thursdays are exclusively for client work!), and the meticulous documentation that ensures nothing falls through the cracks.

The most valuable insights come from understanding how they create what Savannah calls "micro yeses" throughout their process—small alignment points that prevent the dreaded "this isn't what I wanted" moment at project completion. Their collaborative approach keeps clients engaged while maintaining incredible efficiency.

Whether you're a solopreneur, agency owner, or in-house marketing leader, you'll find actionable strategies to transform your own client or stakeholder processes. Get ready to steal some seriously good ideas—I know I did! By the end of this episode, you'll understand why thoughtfully designed systems aren't just good for business—they're the secret to creating experiences clients can't stop talking about.

Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder.

SAVE YOUR SPOT

A free training for solo consultants and service providers who know something in their business could run smoother. They just haven't had time to figure out what.

GET IT FREE

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

Struggling to turn website visitors into customers? The missing piece might be a strategically crafted lead magnet that does more than just collect email addresses.

In this workshop replay, I break down my framework for creating lead magnets that actually convert to sales. We dive deep into how your lead magnet should function as the first step in your customer's journey, connecting directly to your gateway offer and signature service. You'll discover why the most effective lead magnets mirror the experience of working with you and how this simple shift can dramatically improve your conversion rates.

Beyond just theory, I walk through the exact process for identifying your ideal lead magnet topic, choosing the right format, structuring it effectively, and setting up the technical components for seamless delivery. You'll learn how to use your thank you page as a selling tool and how to promote your lead magnet to reach your ideal clients.

What makes this approach different is the focus on strategic alignment. Your lead magnet shouldn't be a standalone piece of content—it should be the first step in a carefully designed journey that leads naturally to your paid offerings.

Whether you're creating your first lead magnet or optimizing existing ones, this episode provides the blueprint for transforming your lead generation system from merely collecting emails to consistently creating qualified prospects who understand your value and are ready to buy.

Ready to revolutionize your marketing funnel? Listen now, and don't forget to subscribe to Tiny Marketing for more actionable marketing strategies.

Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder.

SAVE YOUR SPOT

A free training for solo consultants and service providers who know something in their business could run smoother. They just haven't had time to figure out what.

GET IT FREE

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

Ever found yourself wondering if LinkedIn is worth the effort for your business? Molly Godfrey, co-founder of Build Impact Convert, definitively answers this question with practical strategies that won't leave you feeling overwhelmed or inauthentic.

The biggest revelation? You don't need to live on LinkedIn to see results. Posting just three times weekly with strategic focus delivers far more impact than random daily content. "I don't even have the time for LinkedIn and I run a LinkedIn business," Molly confesses, immediately relieving the pressure many founders feel about the platform.

What sets LinkedIn apart from other social platforms is its professional environment. Your Instagram approach won't work here—LinkedIn requires content specifically tailored to its audience. The platform rewards good writing, especially when it aligns with your professional identity. Whether it's a perfectly crafted hook or an in-depth framework explanation, quality consistently rises above quantity.

Beyond posting, Molly shares her most powerful growth hack: maxing out your 100 connection requests weekly. This simple habit compounds dramatically, creating a passive pipeline of opportunities that often convert months later. Combined with strategic commenting on partners' content (just 20 minutes twice weekly), you'll extend your reach to ideal clients already engaged in relevant conversations.

The magic happens when you balance educational content with strategic sales messaging. Sharing client transformation stories provides powerful social proof without feeling promotional. As Molly explains, "People want to know if I hire you, you're going to get results." Add a consistent "post signature" to your posts—a brief reminder of who you help and how—and watch your direct message inquiries increase without additional effort.

Whether you're skeptical about LinkedIn's potential or simply haven't found your rhythm on the platform, Molly's approach offers a refreshingly realistic pathway to results. Connect with her to learn about her LinkedIn Accelerator Intensive, storytelling challenges, and digital resources designed to help founders leverage LinkedIn without the overwhelm.

Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder.

SAVE YOUR SPOT

A free training for solo consultants and service providers who know something in their business could run smoother. They just haven't had time to figure out what.

GET IT FREE

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

Join the Gateway Offer

Are your sales calls leading nowhere? Do potential clients constantly ghost you after you've spent hours crafting the perfect proposal? There's a better way to convert prospects into paying clients, and it starts with implementing a gateway offer.

Gateway offers represent a paradigm shift in service-based business sales. Unlike traditional discovery calls that often result in ghosted proposals, a gateway offer provides immediate value while getting you paid for your expertise from the very first interaction. The concept is brilliantly simple: create a low-ticket, high-value offer that gives clients a taste of what working with you is like before they commit to your signature service.

As Sarah explains in this episode, the structure of an effective gateway offer includes both a live element (like an interview or assessment) and a deliverable (like a documented strategy or report). This combination builds the crucial know-like-trust factor while demonstrating your expertise in a tangible way. The magic happens when you use this paid discovery process to uncover exactly what the client needs, allowing you to perfectly position your signature offer during the review session.

The results speak for themselves. After implementing gateway offers in her business, Sarah was booked out six months in advance within just four months. Even more impressive, she maintains approximately a 75% conversion rate from gateway offers to her high-ticket services. This approach transforms your sales pipeline from unpredictable to reliable while eliminating the frustration of price-shopping clients who waste your time with no intention to buy.

Ready to implement this game-changing approach in your business? Sarah walks through everything from designing your gateway offer to pricing, selling, and systematizing the entire process. Whether you're struggling with inconsistent sales or simply looking to optimize your client acquisition, gateway offers provide a win-win solution that respects both your expertise and your clients' need to experience your work before making a bigger commitment.

Want to create your own gateway offer? Join Sarah's Gateway Offer Challenge starting August 1st and get 10 days of training, templates, coaching, and a 1:1 consultation to design your perfect gateway offer!

Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder.

SAVE YOUR SPOT

A free training for solo consultants and service providers who know something in their business could run smoother. They just haven't had time to figure out what.

GET IT FREE

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

The mysterious world of LinkedIn selling doesn't have to be intimidating. Rich Brooks, president of Flight New Media and founder of the Agents of Change, breaks down exactly how B2B service providers can leverage LinkedIn to build meaningful relationships that naturally convert to sales—without the awkward pitch-slapping that makes us all cringe.

Unlike Instagram or Facebook where direct selling is common, LinkedIn demands a more nuanced approach focused on establishing expertise and building trust. Rich shares his framework for LinkedIn success, starting with profile optimization using strategic keywords and professional imagery. He explains the critical importance of checking your Social Selling Index (SSI)—LinkedIn's algorithm that determines your content reach—and offers practical tips to improve your score and visibility.

What makes this conversation particularly valuable is Rich's emphasis on "consent-based selling"—an approach where you build relationships first and only offer solutions when someone has explicitly expressed a need. "Nobody likes to be sold, but everybody loves to buy," he explains, outlining how to move conversations naturally from public comments to private messages to eventual sales calls without coming across as pushy or desperate.

The episode covers everything from earning credibility badges, strategically building your network to 500+ connections, creating native video content, and contributing to AI-generated articles—all tactics that position you as a trusted authority in your field. Whether you're new to LinkedIn or looking to refine your approach, these actionable insights will transform how you view social selling on this powerful B2B platform.

Ready to transform your LinkedIn strategy? Subscribe to Tiny Marketing for more practical, immediately applicable marketing advice for service-based business owners. How are you currently using LinkedIn? We'd love to hear your experiences!

Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder.

SAVE YOUR SPOT

A free training for solo consultants and service providers who know something in their business could run smoother. They just haven't had time to figure out what.

GET IT FREE

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

Feeling trapped by social media algorithms? Tired of the constant content creation hamster wheel? You're not alone. Today we're breaking free from the social media grind with three proven strategies to bring in quality clients consistently without relying on Instagram, TikTok, or Facebook.

We start by tackling the gold standard of lead generation: referrals. Discover why referred leads convert better and how to build a referral system that works automatically. I share my exact approach for making it effortless for happy clients to send business your way, including templates, timing strategies, and incentive structures that create win-win situations. The key insight? People genuinely want to help, but they need clear direction and occasional reminders.

Strategic partnerships emerge as our second powerful approach. Learn how to identify complementary businesses serving your same audience, create mutually beneficial relationships, and formalize arrangements that deliver consistent leads. I reveal why "owning a stage" – whether through a podcast, newsletter, or signature content series – creates natural partnership opportunities and how these collaborations expand your reach without advertising costs.

The final strategy – and my personal favorite – focuses on niche communities where your ideal clients already gather. I explain my "big fish in a tiny pond" approach that generated the majority of my income last year (my highest-earning year in five years). You'll discover how keyword alerts save time, how consistent value builds trust, and why my "consensual sales" philosophy leads to stress-free client acquisition.

Ready to build a more stable, algorithm-proof business? Pick one strategy and implement it this month. Remember, progress beats perfection every time. Your clients are out there waiting – no scrolling required.

Discover 3 simple yet powerful changes to make to your pricing and proposal strategy so that you can 5x your income without working 5x harder.

SAVE YOUR SPOT

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup