Tiny Marketing: B2B Marketing for the Rule-Breakers.

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Feeling overwhelmed by marketing advice that seems impossible to implement alongside your client work? You're not alone. As independent consultants, we're expected to be experts in our field while somehow finding time to create daily content, maintain multiple platforms, and follow generic marketing advice that wasn't designed for our unique challenges.

The truth is startlingly simple: most marketing strategies weren't built for independent consultants like us. They assume you have a dedicated marketing team, endless hours for content creation, and the ability to follow one-size-fits-all formulas. But your consulting business is unique—your strengths, your client experience, your bandwidth—and your marketing strategy should reflect that reality.

That's why I've developed the Strategic Spark session within the Tiny Marketing Club. This one-to-one strategy session maps out a simple, repeatable marketing and sales system customized specifically for your consulting business. We look at your natural strengths, your ideal clients, and your limited time to create a sustainable approach that generates leads even while you're focused on delivering client work. The best part? These systems work on autopilot—I was shocked when my CFO report showed impressive revenue that came in so effortlessly I barely noticed it happening.

After five years as an independent consultant, I've experienced firsthand the feast-or-famine cycle that happens when client work takes precedence over marketing. The Strategic Spark session breaks this cycle by giving you a clear, actionable plan that fits seamlessly into your business. Stop wasting time on marketing tactics that don't work for your unique situation. Join the Tiny Marketing Club today at saranoablack.com/club and let's build a marketing system that works for you, not against you.

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Schedule a Booked-out Blueprint >>> Schedule.
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Join the 6 to $6K challenge

Head straight to the Tiny Marketing Club.

Uncover a membership program designed to transform your marketing approach while minimizing overwhelm. With a special focus on Q2 benefits, we explore how the Tiny Marketing Club can help you implement smart marketing strategies effectively. 

• Introduction to the Tiny Marketing Club and its purpose 
• Overview of exclusive Q2 bonuses, including monthly mastermind calls 
• Detailed explanation of the 6 to 6K Challenge aimed at generating immediate income 

If you enjoyed this episode, please like, subscribe, comment and share with your friends so they all know how to market when you don't have a marketing department. 

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Schedule a Booked-out Blueprint >>> Schedule.
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We dive into the complex world of pricing, addressing how service providers can find effective pricing strategies that reflect their value and meet client expectations. Peter Giordano III shares his insights on the psychology of pricing as well as practical steps to boost profitability. 

• Common pricing challenges service providers face 
• Understanding value versus cost in pricing decisions 
• The concept and benefits of gateway offers 
• Psychological tactics for effective pricing 
• Various pricing models: hourly, fixed, and performance 
• Strategies for overcoming pricing objections 

If you've found value in this episode, drop a comment and let me know what your biggest pricing takeaway was from this episode!

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Schedule a Booked-out Blueprint >>> Schedule.
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Let's chat every Tuesday! >>> Newsletter
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This episode explores the importance of anchor content and how to achieve consistent marketing without feeling overwhelmed. The discussion includes strategies for avoiding shiny object syndrome, simplifying marketing efforts, and finding joy in content creation. 
• Understanding anchor content as a marketing strategy 
• The impact of shiny object syndrome on marketing efforts 
• Simplifying content efforts by focusing on strengths 
• Establishing a cadence for consistent output 
• The value of conducting regular marketing audits 
• Encouragement to embrace boring marketing for effective results 
• Taking time to identify what resonates personally in marketing 

Discount: Enjoy over 60% off on my marketing momentum session. Use code TINY24.

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
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Let's chat every Tuesday! >>> Newsletter
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Watch the masterclass: How to Leverage Niche Communities for Lead Gen

Can niche communities transform your sales strategy and skyrocket your pipeline? Uncover the secrets behind this revolutionary approach as we navigate the world of hidden communities on platforms like Disco, Heartbeat, Circle, Slack, and Discord. Through insights from our recent masterclass, learn how networking and connection calls can reveal these goldmines of opportunity. Discover how to harness tools like ChatGPT to decode sales call transcripts, revealing the communities your ideal clients are part of. By asking the right questions, we'll show you how to align these niche groups with your business objectives and unlock a stream of sales opportunities and revenue.

Join us as we celebrate the success of our masterclass, boasting an impressive 74% live show-up rate and an audience buzzing with curiosity. If you missed the live session, there's still time to catch the replay and uncover the final three steps to fortifying your sales pipeline using niche communities. We also offer a glimpse into the Tiny Marketing Club, tailored for B2B service businesses looking to scale their marketing strategies with ease. Sign up for personalized coaching and training, and become part of our vibrant community of tiny marketing enthusiasts. Don't forget to comment, subscribe, and spread the word—let's grow smarter together with the Tiny Marketing Show!

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
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Let's chat every Tuesday! >>> Newsletter
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Get the email marketing kit!

Kendall Cherry, founder and executive ghostwriter of The Candid Collective, joins us to crack open the secrets of storyselling in B2B marketing. With Kendall's expertise, we explore how each piece of content can double as a compelling sales tool, creating a magnet for the right audience while gently pushing away those who aren't a fit. Discover how embedding sales skills into your writing can transform casual posts into powerful sales catalysts and how ghostwriting is evolving, especially on platforms like LinkedIn.

Engage with us as we navigate the subtle art of weaving offers into stories, highlighting the transformative power of client case studies and the authenticity of "money-making testimonials." We tackle the unique challenges faced by minority business owners, such as visibility fears and profit dilemmas, and show how sharing real client successes can build trust and pull potential clients in. Alongside, we discuss organic lead generation, the art of client vetting, and the value of creating a sales ecosystem that minimizes traditional sales calls.

Lastly, we bring you insights on building a timeless marketing machine, emphasizing consistency and authenticity in business. Learn how to craft personalized sales processes that resonate with your natural lifestyle, while nurturing leads to create meaningful client relationships. Through storytelling, we uncover the potential of origin stories and the importance of maintaining a consistent business approach. Join us as we transform storytelling into a strategic, self-sustaining marketing powerhouse.

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Schedule a Booked-out Blueprint >>> Schedule.
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Let's chat every Tuesday! >>> Newsletter
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This episode focuses on building an engaged audience through organic marketing strategies, emphasizing the power of storytelling and authenticity in social media interactions. Emma Tessler provides actionable insights on standing out in a crowded market, leveraging unique traits, and effectively selling with a service-oriented mindset.

• Importance of auditing current social media efforts 
• Standing out through uniqueness and personal storytelling 
• Reframing selling as serving and providing solutions 
• Using DMs for meaningful engagement and connection 
• Strategies for re-engaging a dormant audience 
• Content creation to guide potential clients through the sales funnel

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
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Join my FREE Event: The Anti Social Media Approach to Generating Hot Leads

Explore effective ways to attract new clients without relying on social media. The episode presents actionable strategies such as enhancing referral programs, forming strategic partnerships, and engaging in niche communities to create a steady flow of clients.

• Discussing the benefits of direct referrals 
• Techniques for maximizing referral effectiveness 
• Importance of incentivizing and consistently asking for referrals 
• Exploring the concept of strategic partnerships 
• Steps to build and formalize partnerships for mutual growth 
• Engaging with niche communities for client acquisition 
• Strategies for providing value and establishing trust 
• Encouragement to take immediate action on learned strategies

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

Join the Micro Offer Magic Course at a SUPER discount.

Get your workshop game plan here.

We explore the transformative power of paid workshops as a lead generation strategy with AnnMarie Rose. This episode digs into why financial investment promotes engagement and offers practical strategies for successfully launching and filling paid workshops.

• The logic behind paid workshops enhancing attendance and engagement 
• Successful strategies for promoting and filling workshops 
• Creating interest lists and leveraging social media for targeted outreach 
• The significance of selecting the right workshop topics 
• Setting effective price points for workshops 
• Structuring impactful workshops for meaningful engagement 
• Pitching services without feeling pushy or salesy 
• Resources available for planning and launching workshops

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

Discover how to successfully launch your first digital product and scale your service business in this informative episode. You’ll learn actionable tips on audience building, pre-selling, pricing strategies, and ongoing marketing for digital products.

• Discussion on adding scalable offers 
• Emphasis on starting small with digital products 
• Understanding the importance of validating ideas through pre-selling 
• Strategies for building an audience and leveraging partnerships 
• Exploring existing resources for product creation 
• Insights on pricing strategies for perceived value 
• Importance of managing time effectively in product creation 
• Discussion of the necessity for ongoing marketing efforts 
• Final thoughts on launching a digital product successfully

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup