3 Tiny Tweaks That will Boost Your Sales by 24%

Did you know that about 24% of all buyers are tightwads?   Which means that they feel SO much buying pain that they cannot spend money even if they want to (imagine!). The spending of money causes them a lot of pain. Actual pain, I am not kidding. This is a real thing.   So how can you sell to  the  tightwads? The first step is to acknowledge the genuine pain that they  feel in a buying decision.   Then, somewhat obviously no? Minimise it!  Let me tell you how.   Tweak One It’s all in the words: Hold off on the big hairy, scary number. Instead use things like: “It costs 33 cents a day”  for $120 It’s easier for the tightwad to grasp the value  of your product in this way.          Tweak Two baby hit me one more time NOT: If you hit them repeatedly,  for example  weekly, monthly or by piece...that’s a lot of pain! Bundle it up baby.   For example offer a yearly or lifetime membership price at a deep discount.   Tweak Three the inclusion of a slam dunk bonus Bonus bundling is ridiculously common - 22 bonuses and the  total value at $2billion or something silly, you’ve all seen it.   For the tightwad, all they are doing is breaking down all the bonuses  and stressing their heads over paying for bonuses they don’t want or need. A slam dunk bonus is JUST ONE bonus but it is so exclusive and so alluring that  it not only reduces the buying pain, it enhances the overall value of your product. Win win   Bonus Tweak! Tightwads are far less likely to be blown away by the sexiness of a product than by utilitarian terms. So make sure you play to both - some people NEED that end result, not just the fluffy, sexy part. For example, a back massage  as pain relief vs a pleasurable experience.   So remember, address that pain, don’t ignore it... Tweak away darlings!