There are two very common reasons we avoid quitting something we’ve started even if it isn’t going well.

1.Quitting is often equated with giving up or being a failure and we don’t really want to be a failure

And 2. We fall into the “sunk costs” fallacy.  This is where we keep going because we’ve already invested a lot of time, effort or money and don’t want that to be a waste.

Well in today’s episode I will be encouraging you to be a quitter….a strategic quitter.

Let’s learn what to quit and when to quit.  Remove things in your life that aren’t serving you or stop doing things that started off great but didn’t really turn out that way.

[episode music courtesy of purple-planet.com]