Tips About Editing A Podcast – PTC443

Do you feel like you're always editing a podcast? You're an expert in your niche. You don't need to spend all of your time editing. Live in your zone of genius. On this episode, I want to give you some tips about editing a podcast. There are five steps to producing a podcast each week. Those steps are plan, record, edit, publish and promote. You need to do these steps for every episode. But, you don't need to do these steps every week. What you need is a system. Let's see how you can save time in each of those areas to make your system more efficient and give you more time to work with your clients. GET HELP First, let me show you an option. You can always get someone to do all of the dirty work for you. How much time do you spend each week creating your podcast? If you could cut your podcast production time in half or more, how could you better spend the time you save? You could spend time finding clients. Use the time to serve your clients better. Spend time creating more digital products to sell. Double down on your promotion time to grow your show and your business. Let's do some quick math. Take the time you spend each week producing your show. Divide that time by two. Now, multiply that time by four for the four weeks in the month. If you dedicated those hours to revenue generation, how much money do you think you could make? Could you find a few clients to pay you each month by reallocating that time? When you do that every month for a year, how much more revenue would you generate for your business? My team can produce your podcast every week and give you that time back. In addition to the editing, you get coaching with me to improve the effectiveness of your content to grow your business. EDITING A PODCAST The editing and coaching plan will make your show sound great. You record the episode and send the team your audio and video. My team handles the rest. You simply show up and perform. With coaching and editing, you get professional audio editing. The team takes your audio and does the editing. They include noise reduction, volume leveling, mixing and mastering. You will sound great. We will put all of the pieces together, including adding your open and close. We'll put in any sound effects and transitions. You get the finished .mp3 ready to be posted. But, we handle that too. The team uploads your podcast to your audio host. Don't worry about it. You also get professional video editing. The show was recorded as a video. The audio is being used as your podcast. The video can be posted on YouTube to get you discovered. Video editing includes creating your YouTube thumbnail, so your video is ready to be uploaded to your YouTube account. Yep, we handle that too. The team gets your podcast uploaded to your YouTube channel. On top of that, my team will take care of your show notes. How much time do you spend writing show notes? We got you covered. PROMOTION ASSETS Now, we need to promote the show. So, My team also creates an audiogram for you from your show. This is a short clip of audio from the podcast over a graphic representing the episode. You can use this on your social media sites. You will also receive a captioned social media video from your video to help you grow your audience and attract more clients. To make your content stronger and more effective in growing your business, you also get two 60-minute group coaching calls with me each month. We build your podcast profits framework. You get to ask questions and get the help you need. Plus, you get full access to the Podcast Profits Accelerator membership that provides powerful tools and videos to help you succeed. You can spend your time editing a podcast. Or, you can spend your time working with clients and generating revenue. The editing package is just $750 per month for four episodes and videos along with all of the supporting assets. If we go back to the math you just did, how much revenue do you think you could generate if you dedicated those editing, producing, publishing, and promoting hours to revenue generation? You can see the full details and enroll to work with me and my team at www.PodcastTalentCoach.com/editing. Imagine what you could do with all of that time back. Let's get started. PLAN Now, if you decide to continue doing it on your own, find ways to save time. The first of the five steps is plan. It takes time to get ready to do each step. For instance when you are ready to record, it takes time to set up the gear, open the program, adjust your mic and headphones, find your production pieces, get in the right mindset, make sure you have some water and all of the other details. On the surface, it doesn't seem like a lot of time. I bet if you were to time the set up prep time and the time it takes you to shut it all down, you would be surprised that it is probably around 15 minutes. YOUR TIME Next time you are ready to record an episode, time it. Start the clock as soon as you decide to record the episode. Let's say at 2 you decide it's time to head in and record. As soon as you get off the couch and start walking toward the mic, the clock starts. It stops as soon as you hit record. As soon as you have saved the file and finished the session, start the clock again. It stops when you turn off the light and leave the room. The total of those two periods is at least 15 minutes. Four episodes a month is costing you an hour in set up and tear down. If you record all four episodes in one session, you only set up and tear down once. You just saved 45 minutes in your month. This is just one example. The more you can batch your work like this, the more time you will save. Remember, you don't have to do any of these steps at the same time. You don't have to record and edit in the same sitting. You are better off recording four episodes at the same time and then editing all four at another time. Doing the same actions together is where you will save time. CONTENT Planning your episode creation is critical when saving time. Break up planning into four parts. Then, do each part for multiple episodes at the same time. Find the time in your day and week when you are most creative. For some of us that is morning. Others do best at night. Some are better on a weekday at lunch. Others find their creative muse on Sunday mornings. Find your right time. The first part of content planning is creating topics. Spend ten minutes brainstorming as many topics for your podcast as possible. Shoot for 50 different topics. What does your audience what to learn? If you interview guests, who can help you teach them that topic? The second part is selecting your ideal five. Pick five of the 50 topics that you would like to build out as episodes. These could have a theme or they could stand alone. Your choice. Part three of content planning is outlining each episode. For each topic, list three to seven points you could discuss on this topic. Finally the fourth part is adding important details to each point. This episode is a perfect example. I am covering five areas where you can save time. That was the outline I started to build out. Each of the five areas have a few important details, like these four steps of planning. With your planning, you now have five episodes ready to be recorded. You don't have to fight writer's block trying to figure out what this week's episode will be all about. Grab the outline and start recording. RECORD The next step in your process is recording. There are a few ways to save time when you record. We already discussed the idea of saving set up and tear down time by recording multiple episodes at the same time. This is a big time saver. You can also save time recording by setting up a studio that doesn't need to be dismantled each time. If you can swing it, removing the need to set up and tear down can make you more efficient. Finally, you can save time recording interviews by preparing your guest ahead of time. I do not mean you should provide them the questions. Before your interview, you should give them a recording checklist to minimize the time it takes to troubleshoot their tech issues. EDIT You now have your show recorded. If you are using my editing services, you can stop here. You're done. Everything else is being handled by my team. If you're still spending your time editing, let's find ways to save you more time. Editing is probably the area where you can save the most time. The first thing you should do is stop worrying about saying uh and um so much. Very few people notice. It is natural in most conversation. Make it easy to locate your editing points. If there is something you know you want to edit out of your show, leave a short gap of five to ten seconds. This will allow you to visually find your edit. Create a palate for your show. If there are things you use for each episode, such as your open and close, put those pieces in a place you can find quickly each time you edit. Create a system to organize your audio so you can easily find it. We typically inhale before we start speaking. There is a tip you can use to make your edits unnoticable. When you are creating an edit, keep the original inhale. Let's say you're talking, you end a sentence, and begin the next. You suddenly mess up. You start that sentence over and continue on. Now you need to make that edit. Keep the inhale before the original sentence that was messed up. Delete up to the start of the new, correct sentence removing the new inhale. It will sound much more natural. Edit your video first. Then, import the video into your audio editor. You've already done the hard work editing the video. Just use that audio as your podcast adding in your show open and any other necessary podcast elements. I use Hindenburg as my audio software. Some others don't accept video files. Investing in some good, flexible software can save you a ton of time. Finally, create a checklist. This will allow you to know quickly which pieces need to be completed each and every time. You just follow the process. PUBLISH Step four is publishing your episode to your audio host and publishing your video to your YouTube channel. Again, my team is handling this for you if you're using my editing services at www.PodcastTalentCoach.com/editing. When it comes to publishing your episode, what do you do each and every time that can be streamlined? I have created a template for my episode artwork. I can easily populate the template for each episode. It saves a ton of time. Create a show note template that you can fill in with the critical information your audience needs. Repurpose your show prep and outline for your show notes. Show notes take a lot of time. Find ways to give your listener what she needs in your show notes without spending a full day on it. Ask yourself why a listener might come to your show notes in the first place. Put that in there. Then, add some content that will attract search engines. To save time, create a process that is easy to follow. PROMOTE The final step is promoting your show. Create the right elements. When it comes to promoting your show, create a consistent way to get the podcast in front of new listeners while reminding current listeners to come back. Don't try to do everything. Start by doing the things that will make a difference. Use the 80/20 rule when it comes to promoting your show. If you get more listeners by appearing on other shows, spend your time there. If Twitter isn't where your audience hangs out, don't waste your time. Take some time to list the 20% of your promotion activities that make up 80% of the results. Do those things and eliminate the others. GET RID OF IT You can remove all of the editing headache from your weekly "to do" list and have my team help. Let my team produce your podcast every week and give you back time to work with clients and generate revenue for your business. You can see your editing options at www.PodcastTalentCoach.com/editing.   Do you need help with your podcast? E-mail me any time at [email protected]. Let's see what we can do. Let's turn your information into engaging entertainment.