Being a guest on other podcasts is a powerful way to grow your audience. However to achieve success, you need to refine your speaking skills.

SPEAKING SKILLS WITH A STRATEGY

Just being on other podcasts isn't enough. You need a strategy.

Being a guest on other podcasts benefits you in two ways.

First, it puts you in front of people who do not know you. You're finding new listeners.

Second, you benefit with search engine currency. As you appear on more shows, you appear on more platforms and websites. The more you show up online, the more search engines will find you.

This second reason is how you can benefit even if the podcast doesn't have a huge audience.

Sure, you want to be in front of as many people as possible. But don't forget about the SEO benefit.

YOUR ONE CHANCE STRATEGY

Remember that as you are in front of new audiences, you only get one chance to make a first impression. Make it good.

To connect with others and bring them into your world, improve your speaking skills.

Your speaking skills strategy includes your confidence, your content, and your context.

Start by believing in what you know and what you have to offer. Lean into your superpower.

Next, shape your speaking skills by crafting your content that relates to the audience of that specific show.

Finally, add context. Wrap your content in stories so the audience gets to know who you are, what you value, and what you believe.

Great speaking skills are something you can learn and master. The fear of public speaking comes from not being prepared and confident in your content.

Nobody knows your story better than you do. Embrace it. Great speaking skills are about sharing one thing in many ways through your story.

SANTOU CARTER

In this episode, I bring you an engaging conversation with Santou Carter.

Rev. Santou Carter is an international best-selling author, a multi-award-winning performing artist and systemic psychotherapist working with fear and anxiety.

Santou integrates her skills as a performer, preacher and psychotherapist to provide her unique S.T.E.E.R. framework using a holistic ‘Body, Mind, Spirit’ approach to ensure her clients can captivate an audience with an engaging, anxiety-free presence to increase their sales and wealth.

She has also been nominated for a Women in Podcasting Award, in the category of Best Guest Expert.

YOU KNOW ENOUGH

In this episode, Santou shares invaluable insights on the journey of podcasting, emphasizing the importance of tapping into your holistic self and leveraging all your experiences and skills.

Together, we explore why it's unnecessary to wait until you feel completely knowledgeable to start a podcast, because growth and learning happen along the way.

We delve into Santou’s unique approaches, including her S.T.E.E.R. framework, which integrates Spirituality, Techniques, Education, Emotional space, and Relationships, to guide personal and professional development.

She offers powerful strategies for using podcasts to grow your business, repurpose content, and effectively engage audiences. Plus, Santou shares her candid experiences performing with her husband and the cultural significance of those moments.

Join us as we uncover why podcasting is a potent tool for creating lasting connections and vibrant energy. Whether you’re an aspiring podcaster or looking to amplify your existing efforts, this episode is packed with actionable advice and inspiring stories. Let's dive in!

SPEAKING SKILLS INCLUDE YOUR WHOLE SELF

As a seasoned public speaker and group facilitator, Santou shares invaluable insights into how podcasters can blend their professional and personal experiences to create engaging content.

She emphasizes the importance of bringing your holistic self into the podcasting realm, leveraging all your skills and expertise to build confidence and foster genuine connections with your audience.

Santou discusses the flexibility of podcasting, comparing it to rediscovering an old favorite song; just as forgotten notes come alive, latent skills can emerge during the podcasting journey.

Aspiring podcasters need not wait until they feel completely knowledgeable. Starting with the confidence that 'you know enough' is crucial. The podcasting process itself will help illuminate additional skills and knowledge as you go along, making it a journey of continuous growth and learning.

THE LONG TAIL

Touching on the longevity and ownership benefits of podcasting, Santou explains how podcast content remains accessible and valuable long after its release, unlike the fleeting nature of social media platforms.

She introduces her unique STEER framework. It is a holistic approach that enables podcasters to create content that resonates deeply and offers lasting value to their audience.

Santou shares practical strategies to maximize podcast reach and impact. She discusses how repurposing podcast transcripts into blogs or books, and using platforms like YouTube, can broaden your content's consumption.

She highlights the effectiveness of social media for promotional purposes, advising the use of quote cards and leveraging Pinterest for its evergreen content ability.

Santou also reveals a free resource on using podcasting to increase sales and underscores the importance of nurturing audiences through email marketing.

During our conversation, Santou shares personal anecdotes from her ow speaking skills and performing career, including her memorable concert singing orthodox music with her husband and his recent opera performance in her native language.

Bringing it all back to podcasting, she highlights how personal stories and relationships play a crucial role in developing speaking skills and creating relatable content.

Be sure to get Santou's free gift "How to Use Podcasting To Increase Sales". You can download it at www.PodcastTalentCoach.com/increasesales.

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

I tend to be very analytical. When I first heard about our relationship with money and the mindset needed to succeed, I thought it was a lot of woo and not for me.

MY RELATIONSHIP WITH MONEY

The more I heard about mindset, and the more I researched it, the more I realized that success absolutely requires the right mindset and relationship with money.

Growing up, we had very little money. My mom raised us on her own on the wages of a waitress.

She always had a side hustle to make ends meet. I never knew we didn't have money. I just thought we were frugal.

One year when I was about 12, I told my mom that my best friend Russ would receive gifts on Easter. I found that odd.

My brother and I always received Easter baskets full of candy. But that was about it.

Russ' family was Catholic. We were Methodist. Maybe that was just part of their tradition.

That year, my mom bought us gifts for Easter. That's when I realized gifts had nothing to do with our spiritual denomination. It had everything to do with where and how we spent our money.

THE INFLUENCE OF MY MOM

Looking back on my childhood, mom always had a bit of disdain for the wealthy. She waited on many of those wealthy people at work, and many weren't respectful. I think that influenced her relationship with money.

Mom always expected me to go to college. But I don't think she ever thought we would be a wealthy family. It was part of our relationship with money.

I once dated a girl after college whose dad was the president of a bank. I think her dad even had part ownership.

One year, I joined them at the country club for Easter brunch. It was just like any other meal at a nice restaurant. There were just golf fairways out the window.

When we broke up, my mom said, "That's ok, you're not the country club type anyway."

She didn't mean anything by it. It was just the way our family was raised. It was her relationship with money. She never had a great deal of money.

My mom eventually died broke. I had to send her creditors the death certificate along with a letter notifying them there was no money in her estate to pay them.

That's when I realized I didn't want that to be my story. I didn't want that to be my relationship with money.

RELATIONSHIP WITH MONEY IS A DECISION

I like money. Money allows me to have nice things. But it also allows me to help others who need it.

I began donating a portion of my salary to various organizations. The money wasn't mine. It was just flowing through me.

When my relationship with money changed, the amount of money God would send my way changed.

You deserve money. But to get it to flow your way, you need a good relationship with money. You need to believe you deserve it.

TONYA WHITE

In this episode, we dive into the insightful discussions and powerful lessons shared at the Podcast Profits Summit with Tonya White.

Tonya is the founder of Heart & Soul Wealth. She is a financial educator and coach who empowers women to transform their relationship with money and make informed financial decisions.

With a background in corporate Human Resources and over a decade in financial services helping couples, individuals and families, Tonya uses a holistic approach to help women navigate their financial goals, especially those nearing or in retirement.

YOUR PAST SHAPES YOUR RELATIONSHIP WITH MONEY

In this episode, Tonya emphasizes the importance of learning from past financial decisions and using new skills to make better future choices. She tackles tough questions about dealing with trauma from investment failures and overcoming self-judgment and shame.

We explore the profound impact of disempowering money messages, often rooted in childhood and societal beliefs, and how they shape our relationship with money.

Through real-life examples and personal anecdotes, Tonya illustrates how transforming these mindsets can lead to significant personal and professional growth. She also shares valuable techniques such as using affirmations effectively, meditation, and connecting money to a larger mission to overcome worthiness issues and imposter syndrome.

This episode is packed with essential insights and actionable advice to help you shift your money mindset and pave the way for financial success. Let's get started!

PAST FINANCIAL DECISIONS

Tonya emphasizes the importance of learning from past financial decisions by acknowledging that they were made with the best information and resources available at that time.

She advocates for using newly acquired financial skills and insights to make better decisions moving forward, while underlining the significance of self-forgiveness and grace in the journey of personal and financial growth.

Tonya addresses handling trauma from past investment failures, acknowledging the self-judgment and shame that often accompany financial losses. She advises listeners to accept what was known at the time and to glean valuable lessons from these experiences to improve future financial decisions.

Furthermore, she offers actionable advice on moving past these negative experiences, highlighting the necessity of self-forgiveness and grace to foster personal, financial progress, and a healthier relationship with money.

The conversation also explores the impact of disempowering money messages ingrained in us from childhood and societal norms. These messages shape our relationship with money.

Tonya explains the difference between "money is the root of all evil" and the actual biblical phrase "the love of money is the root of all evil," emphasizing how such misconceptions can affect one's ability to cultivate wealth and achieve goals.

We share our personal experiences with disempowering financial messages, discussing how these beliefs shaped our decisions and self-perception over time.

AFFIRMATIONS

Diving deeper, Tonya discusses practical techniques to transform disempowered mindsets into empowered ones. Using affirmations effectively, especially in the form of engaging questions, can rewire the subconscious to foster a healthier relationship with money.

Tonya shares the story of an entrepreneur who successfully changed her financial outlook through such mindset work, resulting in more confident business dealings and improved sales conversations, demonstrating the profound impact of overcoming negative self-talk and disempowerment.

Tonya’s holistic approach, combined with her personal journey from corporate HR to financial coaching, brings a warm, nurturing perspective to money management, particularly empowering women to make informed financial decisions and attain lasting financial health.

You can download Tonya's free gift "The 5 Keys To Financial Health" at www.podcasttalentcoach.com/financial.

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

If you're like many podcasters I talk with, your little voice in your head can sometimes throw you off course. Influence begins with confidence.

BECOMING A PERSON OF INFLUENCE

Impostor Syndrome is just someone pretending to be someone else. It is self doubt.

To overcome Impostor Syndrome, just be yourself. Stop pretending.

It starts as a vision of who you truly are. That vision can build your confidence and help build your influence.

When you be yourself, you're not faking it. You are working to be who you really are.

It is so much easier to be you rather than pretending to be someone else. Your confidence will grow.

Have the courage to step into your true self. Start by sharing one small story about yourself on your podcast.

Your tribe will love you for it. This is the beginning of growing your influence.

MELINDA LEE

On this episode, we're diving into the transformative power of voice, flow, and authentic connection with our special guest, Melinda Lee.

Melinda Lee is a Presentation Skills Expert, Speaking Coach, and nationally renowned Motivational Speaker. She holds an M.A. in Organizational Psychology, is an Insights Practitioner, Certified Professional in Talent Development, as well as Certified in Conflict Resolution.

For over a decade, Melinda has researched and studied the state of "flow" and used it as a proven technique to help corporate leaders and business owners amplify their voices, access flow, and present their mission in a more powerful way to achieve results.

Melinda brings a wealth of experience as a presentation skills expert and speaking coach for TEDx Berkeley. She shares her journey from overcoming impostor syndrome to landing major clients like Google, and how aligning her words with her intentions has attracted more opportunities her way.

She has worked with thousands of executives and teams from Facebook, to the Army Corp of Engineers, and more. She is breaking the ancestral lineage of silence.

During our conversation, Melinda unpacks the misconceptions about public speaking and highlights the importance of inspiring change rather than mere teaching. Sparking inspiration is an important step to developing influence.

She explains how achieving a flow state can elevate our public speaking, influence, and overall communication skills. Through personal stories and practical advice, Melinda reveals how to access this flow and maintain it, even under high pressure.

IMPOSTOR SYNDROME VS INFLUENCE

One of the key topics Melinda addresses is overcoming Impostor Syndrome, a common issue even among successful professionals. She candidly shares her personal strategies for confronting and processing fears rather than ignoring them, detailing how this mindset shift has empowered her in her career.

Overcoming Impostor Syndrome is the first step to becoming a person of influence.

Melinda's journey from facing skepticism to winning over tough audiences highlights the importance of embodying feelings and connecting deeply with both oneself as well as the audience.

We get into common misconceptions about public speaking, emphasizing that it goes far beyond just teaching. Effective speakers are those who can inspire change and transform lives by conveying not just the "how" but the "why."

Focusing on "why" over "how" is a key component of influence.

Through transformational speaking and podcasting, podcasters can build deeper connections with their listeners by exuding authenticity and engaging from the heart.

MINDSET EXERCISE

You will find great value in our conversation when Melinda introduces an exercise designed to help speakers move from being in their heads to speaking from the heart.

One such exercise involves shifting self-affirmations from "I am a confident speaker" to "I am grateful to be a confident speaker," a simple yet powerful change that fosters greater connection and openness.

Additionally, Melinda discusses the significance of self-awareness and self-reflection in overcoming barriers to communication and achieving peak performance. This step will help your influence blossom.

Whether you're a podcaster looking to connect more deeply with your audience or a speaker aiming to transform lives, this episode is packed with insights to help you elevate your voice and impact. So, get ready to feel inspired and get in flow with our conversation featuring the incredible Melinda Lee.

Melinda has a free gift for you called "Unlock Your Flow: A Free Self-Assessment To Enhance Speaking Skills And Identify Growth Areas". You can download it at https://speakinflow.com/online-assessment/.

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Becoming an influential authority in your niche is possible through the power of podcasting when you have the right strategy.

AN INFLUENTIAL AUTHORITY

In this episode, I want to help you become that "go to", sought after and influential authority in your industry.

This is a presentation I did during the Podcast Profits Summit.

In this episode, we’ll discuss how authenticity, storytelling, and building relationships can transform your podcast into a powerful tool for influence and success.

I share examples from influential experts like Gary Vaynerchuk and Barbara Corcoran. You'll also get advice on attracting ideal clients, nurturing trust, and expanding your reach beyond your existing networks.

You'll get insights on how to grow both your audience and your business by focusing on authenticity and relationship-building. While many podcasters concentrate on the technical aspects of podcasting, it’s the personal stories and values — the "why" behind what you do — that truly build trust and rapport with your audience.

THE SALES PROCESS

The sales process has nuances that can turn listeners into loyal clients. 40% of the process is about building rapport, 30% involves qualifying leads, 20% is dedicated to educating on solutions, and the final 10% is about closing the deal.

This breakdown highlights the importance of establishing a solid relationship foundation before moving on to sales pitches. Your podcast can do exactly that.

Lead with your own experiences and personality, like other influencers. Great examples include Gary Vaynerchuk, Russell Brunson, and Brendon Burchard. Build a genuine connection with your audience.

Many of my clients have effectively transformed their podcasts into powerful business tools. TaVona Denise is a nurse turned coach. She launched a successful podcast that helped promote her summit.

Scott and Holly Stoner worked with me with their Wellness Compass podcast. We crafted content and a process that brought people to their foundation.

These examples illustrate how effective podcasting can lead to substantial business growth, not just through attracting listeners but by fostering a community built on trust and authenticity.

AUTHORITY THROUGH AUTHENTICITY

Finally, we get into the importance of storytelling and focusing on the 'why' rather than the 'how' in podcasting.

By consistently sharing your origin story and values, you transform your podcast into a platform that people bond with and return to for your unique personality and perspective.

This episode is a treasure trove of actionable insights for anyone looking to not just start a podcast but to become an influential authority in their niche.

Get ready to unlock the secrets to becoming a trusted voice in your industry.

Let me help you develop your level of influence and become the "go to" authority in your niche. Get a taste of what my coaching is all about with an hour-long podcast strategy call. You can find the details and apply for your call at www.podcasttalentcoach.com/apply.

When you grow your audience to build your business, you need to manage your leads. It isn't enough to get people to subscribe to your podcast. You need to get them to your email list.

GROW YOUR SHOW BY GROWING YOUR LIST

When I was first starting out, I hired Cindy as my coach. She was helping me build the infrastructure that would help me grow my business.

Cindy is a visibility coach. She helps people get noticed. Just what I needed to grow my audience and business.

One day on a call, Cindy suggested I participate in a giveaway to grow my email list.

A giveaway is a marketing tactic where a group of experts join together to help each other grow.

One expert is the host of the giveaway. This person builds the back end and manages the giveaway.

A number of other experts each contribute a free gift. They all then promote the giveaway to their lists.

The email recipients opt in for the giveaway, which grows the list of the giveaway host. Then the email recipients decide which gifts they would like, and they opt in for those gifts. This grows the list of the contributor.

The better the gift, the better chance an expert has to grow their list.

YOUR LIST OR YOUR PODCAST

But I wanted to grow my podcast audience, not my list.

On the call that day, I told Cindy the same thing. She told me growing the list would grow the audience.

Each time you release a new episode, you can email your list and remind them to listen. That was the day I understood the power of the process.

If you invite people to your podcast when you are on stage, they may come listen to your show. If they don't come back or subscribe, you have no way to contact them again.

But if you invite them to your email list with your lead magnet when you are on stage, you have their name and email address until they unsubscribe. Now you can reach them each time you release a new episode.

When I started building my email list, my podcast audience started to grow.

Soon, I started to realize I needed to organize the contacts on my email list.

That's where a powerful CRM tool comes into play.

MANAGE YOUR LEADS ON YOUR LIST

There are a variety of CRM tools, or customer relation management tools, available to manage your list. These tools help you manage your interactions with customers, build customer relationships, and grow your business.

Many people are surprised when I suggest people on stage don't send people to the podcast. Instead, send them to your email list.

When you get people on your email list, you need to keep them organized and manage your leads. This allows you to send relevant information to each segment of your audience while reminding the entire list to listen to the podcast.

So, how do you choose a CRM to manage your leads?

MANAGE YOUR LEADS WITH RAMESH DEWANGAN

I've invited Ramesh Dewangan to join us and help us develop a plan.

Ramesh is the Founder and CEO of Quantum Vision Consulting. He brings over 30 years of global experience in software development, product management, and marketing to help entrepreneurs and small businesses achieve rapid growth by implementing innovative business practices and systems.

Ramesh specializes in business growth through automated marketing and sales using CRM and mobile applications.

Download Ramesh's free eBook "Driving Business Growth: Discover how CRM accelerates business success" at

We are into the last six weeks of the year. As you look back over the past 10 months, how are you doing on your goals you set back in January?

If you're like most, your goals are struggling. In this episode, I have a great interview with Ken Williams to uncover why most goals fail and what to do about it.

YOUR GOALS WITH THE END IN MIND

I am big fan of beginning with the end in mind.

When we talk about growing your audience, building your business, or simply refining your call to action, we often talk about starting with the end in mind.

The end is the definition of your goals. Where do you want to end up?

Unless you can get perfectly clear on where you want to land, your goals have no hope of succeeding.

YOUR IDEAL LISTENER

The end in mind is exactly why you need to clearly define your ideal target listener.

How will you know if you've attracted the perfect client if you haven't defined what that looks like?

Many coaches I speak with will describe their ideal client to me as an age range. They might say their ideal client is between 35- and 55-years-old. Worse yet, they might tell me they help everybody.

Let's just take 35 to 55. Consider a 35-year-old. Where are they in their career? They've been working full-time in their career for ten or fifteen years.

How about their family? They might have a couple kids that are 8 and 10. They spend a lot of time running their kids here and there.

Now consider a 55-year-old. It's the other end of the range. Where are they in their career? Maybe ten or fifteen years from retirement.

How about their family? They might have a couple kids that are 28 and 30. This person could very well be a grand parent.

Now when you are trying to attract your ideal client you will describe their pains and challenges so clearly they think you are reading their mail.

Do these two people sound like they have the same challenges and pain in their lives? Is the timeline to overcome those challenges similar in any way?

This is the power of clarity. Start with the end in mind.

CLARITY ON YOUR GOALS

Now when you set goals, everyone will tell you to be specific and measurable. Start with the end in mind.

So, why aren't your goals working? Why aren't you succeeding at achieving them?

The problem is your goals are too smart. Smart goals aren't working, and there is a reason why.

This is the reason I have Ken Williams on the show today. He will show you how to set goals you can actually accomplish.

KEN WILLIAMS

Ken Williams is a life coach, a chocolate cake baker, and the father of five kids.

While he has authored several books, including "21 Days to Success through Networking," his career took a meandering route through call centers, sales organizations, and industrial environments, until he discovered how his past goal-setting efforts had been setting him up to fail.

Now, he hosts the Bad Boss Podcast, where he helps listeners overcome conflicts with difficult bosses, and he teaches his clients how to get the results they want by setting S.T.U.P.I.D. Goals.

In this conversation, Ken Williams and I get deep into the world of goal setting. We explore why traditional goals often fail and how a shift in perspective can make all the difference.

Ken shares his transformative experience with obtaining a ham radio license, which changed his approach to setting and achieving goals.

ARE YOUR GOALS SMART OR STUPID

This episode challenges the effectiveness of SMART goals and introduces a novel concept called "STUPID goals," designed to fill gaps left by traditional methods.

Ken recounts his initial reluctance to get a ham radio license and how passing the test opened his eyes to the importance of relationships and experiences over conventional goal metrics. His story underlines the significance of tying goals to personal experiences, making them more inspiring and easier to achieve.

He further contrasts "stupid goals" with "smart goals," clarifying that the former emphasizes stretch, tangibility, unshakable commitment, and the possibility of achieving them realistically yet challengingly.

During our conversation, Ken critiques SMART goals, pointing out their limitations in providing a clear path when goals are unmet. He emphasizes the emotional toll of perceived failures and describes how "stupid goals" can offer a more compassionate and practical framework.

Using analogies and personal stories, Ken makes a compelling case for goals that inspire and energize, challenging listeners to rethink their approach to personal and professional achievement.

The episode also highlights the importance of incremental, small steps in goal-setting. We discuss various techniques, including leveraging resources like print-on-demand publishing and using tools such as the app My Streaks to build habits gradually.

Be sure to grab Ken's free gift. You can download his Stupid Goals Anti-Planner at https://kenwilliamscoaching.com/stupid.

We have six weeks left in the year. Let's set some goals for the next year that you can actually accomplish.

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

One of my favorite ways to grow your audience is by giving podcast interviews. It sounds obvious, but podcast listeners listen to podcasts.

PODCAST INTERVIEWS TO GROW

According to the Podcast Consumer Report 2024 study done by Edison Research, the average podcast listener consumes an average of 8.3 episodes a week.

The report also states podcast listeners consume an average of 11.2 hours of podcasts each week.

Podcast listeners prefer podcasts as their form of entertainment. They don't just dabble. They go all in. Over one episode a day and over 90 minutes a day.

To reach your ideal listeners, do more podcast interviews.

REPURPOSE YOUR INTERVIEWS

But don't stop there. When you do podcast interviews on other shows, use that content in every way possible.

Talk to the host prior to conducting the interview to get permission to use that interview for your own promotion.

You can repurpose your podcast interviews in a variety of ways to gain more visibility.

When you do, be sure to promote their podcast as well. The more you promote the podcasts that interview you, the more podcasters will be interested in having you on their shows.

Repurposing your podcast interviews is an effective way to create promotional content without having to create all of the content yourself.

Now you've elevated the power of appearing on other shows to a whole new level.

LEVERAGING PODCAST INTERVIEWS

On this episode, I interview Lyndsay Phillips. She is brilliant when it comes to leveraging your podcast interviews.

Lyndsay Phillips is the CEO of Smooth Business Podcasting, speaker, guest expert, host of Leverage Your Podcast show and creator of the Podcast Leverage System.

Serving authors, coaches, experts & thought leaders who are serious about using their voice to impact others and grow their business.

Lyndsay excels in transforming podcast episodes, guest interviews, summits, and videos into captivating, consumable content that attracts collaborations, leads and clients.

Get ready to grow your show. Enjoy my conversation with Lyndsay Phillips.

Lyndsay's free gift is "3 Strategies To Leverage & Repurpose Your Guest Interviews". You can get it at www.PodcastTalentCoach.com/leverage.

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Social media can be an effective way to grow your audience. There are many options, like Facebook, LinkedIn, TikTok, X, Instagram and others. How do you determine which platform to use?

THE RIGHT SOCIAL MEDIA PLATFORM

The first factor in your social media platform decision should the location of your clients. Be where your ideal client is.

Different social media platforms attract different people and are used for different purposes.

Facebook is like a journal. This is where you keep your memories and share the things that have happed to you.

X is similar to a conversation. The discussion on X is more real time.

LinkedIn is used for business connections. This is where business conversations happen.

Instagram is like a photo album. This is your story in pictures.

TikTok is still creating its identity. The short videos on TikTok are little snippets that can be used to connect with your potential clients if you create the correct content.

DIFFERENT MODES FOR DIFFERENT FOLKS

Another important factor to consider when selecting your social media platform is the format of the content.

People like to consume content in different modes. Some like audio. Some like to consume video. Others prefer text.

What is the preferred content format of your ideal client?

TikTok is great for short video. Facebook is decent for all three. Audiograms on Facebook and Instagram are often overlooked.

LinkedIn is great for longer articles to demonstrate your expertise.

It is wise to provide your content in multiple formats. Different modes for different folks.

VALUE OF YOUR CONTENT

Whichever mode and platform you choose, be sure to provide value.

Valuable content is content that fulfills a need. That could be education, entertainment, or simply stirring emotion.

Your content on social media can't just sell. It will be quickly ignored.

Provide great content and get people back to your show to build those relationships.

LINKEDIN FOR PROFESSIONALS

If you are trying to attract professionals, like entrepreneurs, leaders, c-suite pros and the like, LinkedIn is a great platform.

LinkedIn is a powerful tool for attracting professionals, especially if you're a coach or consultant.

You can use LinkedIn to grow your audience and attract your ideal clients with the right strategy.

LINDA KEMPIN ON LINKEDIN STRATEGY

On this episode, I have a conversation with Linda Kempin to help you develop your LinkedIn strategy.

Linda Kempin helps clients discover the secrets to why their LinkedIn profiles aren’t getting traction.

She enjoys sharing a look behind the curtain at how LinkedIn really works, delivering insights for business owners who want to attract their ideal customers.

Linda serves clients globally with Award-Winning LinkedIn coaching, online group programs, and her Accelerated VIP service. Her clients range from Senior Execs to Recent Grads, from Entrepreneurs to Transitioning Military.

Linda’s goal is to help you "Get Seen by the People Who Need YOU!"

Get ready to take some notes and enjoy my conversation with Linda Kempin.

You can download Linda's free resource “5 Secret LinkedIn POWER MOVES” at www.PodcastTalentCoach.com/powermoves.

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

We talk a lot about attracting your ideal clients by being your authentic self on your podcast. But, how do you overcome your fears that come with being so vulnerable?

CONQUER YOUR FEAR AND SELF DOUBT

Self doubt is not uncommon.

When I have strategy calls with podcasters, we discuss their biggest challenges and fears.

One coach asked me, "Do I really have anything of value to offer? Will anyone listen even listen to what I have to say?"

There are probably times when you have that little voice in your head questioning your ideas. I get it.

It takes courage to overcome those fears.

There are six other fears I hear quite often

YOUR FEAR OF IMPACT

The first fear is making an impact. I had a coach tell me he often questions himself. He asked, "Is this making a difference in anyone's life?"

Building relationships with your audience is the first step to making an impact.

People follow those with whom they have a relationship. And relationships start with getting to know each other well. Share your story.

WASTED TIME

Another fear is wasting time.

I was talking with Mike about launching her podcast. When I asked what was holding him back, she asked me, "What if it doesn't work? It would be a lot of time and money wasted."

Be clear on your purpose and your goals. You also need to be realistic on the timeline.

You don't need tens of thousands of people listening. Success only requires having a passionate audience that loves what you have.

You don't need everyone. Success comes with a passionate tribe. Ignore the rest.

I LOOK LIKE A FRAUD

One coach told me, "I'm more worried about being seen as a fraud."

This fear often comes from how we perceive ourselves rather than how others perceive us.

Your success isn't about your content. It's about who you are being on your podcast.

When you speak with confidence, you're seen as an authority. But when you doubt yourself, you are seen as unsure and less believable.

This is when people start to doubt you. It comes from doubting yourself.

Believe in yourself. Be strong.

WE FORGET WHAT WE DIDN'T KNOW

One common fear people tell me is, "Who am I that these people would want to talk to me?"

This comes because we often forget what it was like when we didn't know what we know now.

Think back when you first started down your journey. Go back to the time when you decided to learn about your superpower.

Did you know how to do everything you know now? Of course not. You barely knew where to start.

Over the years, you learned from the best. You learned all the details.

Remember when you first started out and you looked at the experts in your niche with amazement? You were asking, "How do they do that? It will be so great when I'm where they are."

Today, it is all second nature to you.

But there are people who are starting where you started years ago. Those are the people who are ready to listen to you.

You are also influential enough that great guests want to be on your show. Everybody loves exposure. You just need to reach out.

PODFADING

One other big fear that I hear often is the fear of failure.

When I asked about her biggest fear, Denise told me, "I fear that I will fail. That I will be one of the 80% that lets the podcast die out."

Podfading is a real threat. There are three reasons podcasters give up and die out.

The first reason happens when they realize podcasting is more work than they thought it was going to be. They don't have a plan in place to consistently produce the show every week without eating all their time.

The second reason happens when they realize the podcast doesn't grow as fast as they thought it would. They don't have a system in place to methodically grow their audience.

The final reason happens when they realize the podcast doesn't generate revenue as fast as they thought it would. They don't have a strategy in place to use the podcast to attract their ideal clients.

FEAR OF SUCCESS

The last fear I want to share is one often overlooked.

There is a fear on the other side of the coin. This is one that many don't consider.

Kris and I were discussing her podcast launch. As we were getting ready to go through the process, I asked about her biggest fear.

She said she had a fear of success. Kris said, "If I grow too far too fast, I'm afraid I won't be able to handle it mentally or physically."

It's easy to sit in the preparation phase. You can't fail while you're preparing. The risk comes when you actually launch in life.

Many people are hesitant to admit the fear of success is holding them back.

Take the first step. Lean into your superpower and see what happens.

OVERCOMING YOUR FEARS

On this episode, I want to share a conversation I had with Michael Devous Jr.

Michael is a dynamic force in the world of entrepreneurship and personal development. With over three decades of experience in the entertainment industry, he has honed his skills as a performer, producer, and motivational speaker.

His journey, marked by resilience and transformation, has led him to inspire others to harness fear and achieve their dreams.

As the founder of Devous Media Holdings and the visionary behind "The Fearless Road" and "Fearless Thinking" podcasts, as well as The Ascend Hub community, Michael is dedicated to providing entrepreneurs with the tools, resources, and connections they need to thrive.

During this conversation, we talk about overcoming your fears and learning to believe in yourself.

Enjoy the conversation.

Get Michael's gift "The Fearless Road Quiz: Unveiling Your Inner Compass" at 

www.PodcastTalentCoach.com/fearless.

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

As an entrepreneur, you work hard to generate revenue. Many businesses focus on sales to drive that revenue. But, what are you doing to keep more of that money?

THE BOOK ON SELLING

I love learning the nuances of selling. In fact, I just finished another book on it.

We talk a lot about connecting with other experts and the power those connections hold for your growth. This book came to me from connections.

One of my former coaches introduced me to her daughter as a joint venture partners. Her daughter introduced me to the leader of her mastermind.

The leader of the mastermind connected me to a sales expert who was another member of the mastermind.

That expert is Joe Pallo. He wrote a great book on selling called "How To Sell Nothing – The Logical Way To Make The Emotional Sale".

In the book, Joe talks about learning about the prospect before the sales conversation. It's a lot about relationships and very similar to what we discuss here.

WHERE DOES THE MONEY GO?

As we generate revenue from our sales, we tend to allocate that revenue to a variety of expenses.

But, do you know where your money is going?

Why is it that people making $40k a year live paycheck-to-paycheck and people making $120k a year also live paycheck-to-paycheck?

It's because our expenses creep up as our income increases. We think we could never live without something that we never dreamed of having when we were making half or a third of what we are making now.

Unless you deliberately tell the money where to go, it will all disappear.

Many entrepreneurs start their company on a shoestring budget. I started this company on $500 for a website, some podcasting tools, and a couple other things.

As entrepreneurs make more money, they begin spending on things like marketing, virtual assistants, and memberships.

How many memberships do you have? Which ones are you really using on a regular basis and getting benefit from?

Back when you were making no money, you hustled and spent time instead of money. You made it work, because you didn't have the money to spend on marketing.

Now, I'm not saying don't invest in marketing or powerful tools to help you grow your business even faster.

I'm simply suggesting you invest that money with a purpose. Do you really need a second mastermind or third AI tool?

KEEP MORE OF YOUR MONEY

When it comes to spending money, I'm a big proponent of investing money where it can help you grow bigger and faster with focus.

One of those ways is finding an expert who knows the space much better than you and can help you shorten the timeframe to reach success. Experts can typically show you what you don't know and help you discover solutions faster.

I use coaches and experts for very specific purposes. I don't have a business coach. That is too broad.

At this point, I have a sales coach and a marketing coach. They help me in very specific ways.

Another expert I use is my accountant. I don't do my taxes, because I have no interest in learning all of the tax code, I don't know what I can write off properly, and I don't want to spend the time trying to figure it out.

A good accountant can help you keep more of your money by finding the leaks in your bucket.

You work hard to generate the revenue. It's time you start working a little harder to keep it.

YOUR MONEY EXPERT

Today, I want to help you get started. I want to bring you a conversation I had with Ralph Estep Jr. He is the host of the Ask Ralph Podcast where he shares insights on finance, taxation, and entrepreneurship and helps entrepreneurs manage money God's way.

He has some incredible tips for you to help you keep more of your money.

Ralph V. Estep, Jr. is a multifaceted professional whose career spans accounting, entrepreneurship, farming, and media.

With a background in finance and technology, he founded Saggio Management Group and has held leadership positions in various organizations.

This interview was part of my Podcast Profits Summit. Grab something to take notes with and get ready to keep more of your money.

Enjoy my conversation with Ralph Estep. Jr.

Be sure to grab Ralph's gift.

It is "Keep more of your money with 5 accounting tips most entrepreneurs miss". You can download it at https://www.askralphpodcast.com/5tips.

If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.