What if I told you that most interviews are mind-numbingly boring, and you're probably doing them wrong? Today I interview Tracy Johnson, and after decades in radio and working with countless shows, he's written a book, Mic Drop Moments, that shares the secrets to transforming mediocre conversations into absolute "Didya Hear That?!" moments.

In this episode, we pull back the curtain on selecting guests that will electrify your audience, ask questions that make people lean in, and tell stories that keep listeners hanging on every word. Whether you're a seasoned podcaster or just starting out, what we share will completely change how you approach interviews forever. So if you're ready to stop settling for bland, forgettable conversations and start creating audio magic, hit play right now.

1. Familiarity

- How well-known is the guest to your audience?

- A familiar guest brings built-in interest and recognition

- More famous guests typically make better interview subjects

- Provides an immediate connection for listeners

2. Relevance

- Does the guest's story or background matter to your audience?

- Must align with your podcast's theme and target listeners

- Simply being famous isn't enough if the content doesn't resonate

- The guest should provide value specific to your show's focus

3. Interest/Entertainment

- Can the guest tell a compelling story?

- Ability to be engaging, dynamic, and captivating

- Brings unique perspectives or unexpected narratives

- Makes the host look good by providing memorable content

Aim to have at least two out of three criteria met. If you lose two out of three, the interview will likely be challenging to make interesting. The ultimate goal is to leverage the guest's story to enhance your podcast's entertainment value.

1. Enhance

- Add extra details to make the story more interesting

- Go beyond the basic facts

- Ask questions like "What were you thinking at that moment?"

- Create additional context that wasn't initially present

- Make the story more vivid and engaging

2. Exaggerate

- Slightly amplify the story's impact

- Turn a small moment into a bigger narrative

- Example: A small fish becomes "the biggest catch of the season."

- Create dramatic tension without losing the core truth

- Make the story more memorable and exciting

3. Embellish

- Add creative storytelling elements

- Stage the story for maximum entertainment value

- Take a brief moment and turn it into a full narrative

- Example: A simple backstage conversation becomes an epic ping pong challenge

- Use creative license to make the story more compelling

As audiences crave authenticity, Tracy isn't saying to lie, but you can bring in adjectives that trigger the theater of the mind.

Mic Drop Moments Book

Tracy Johnson Media Website

School of Podcasting

Episode 677 The Ultimate Guide to Hosting and Guesting Podcast Interviews

Drew Carey on Jordan Harbinger Show (start at 48:14 nsfw)

Howie Mandel on Jordan Harbinger

Jordan Harbinger Show

Find "All Things Dave" at powerofpodcasting.com

Say Thanks for a Great Show schoolofpodcasting.com/thanks

Mentioned in this episode:

Question of the Month: Got a Question For the Question of the Month?

We've done this before. What would you ask if you were me? What question would you ask a group of podcasters? Be sure to say a little bit about your show and your website so we can give you a shoutout. I need you to answer by May 23rd, 20225.

Question of the Month

Join the School of Podcasting Today - Your Future Self Will Thank You

Stepping out of your comfort zone isn't easy, but at the School of Podcasting, we're here to make it feel like second nature. With our expertly crafted courses and an incredible community, you're never alone in your journey. From planning and launching to growing your podcast, I’ll be right by your side every step of the way. Remember, every podcast episode builds connections and opens doors to future opportunities. Take action today, and let your future self reap the rewards.

School of Podcasting

I Want Your Opinion

I am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey25

2025 Audience Survey

Live Appearances

I'd love to meet you in person, I'm currently coming to

Where Will I Be?

Money, money, money! Yeah, I know, we’re all rolling our eyes thinking, "Ugh, not another boring finance chat!" But hold onto your wallets, because this isn’t your grandpa’s finance talk.

Our buddy Ray Edwards, a top-notch copywriter, shares a jaw-dropping story about how he made a cool million but ended up in bankruptcy—wait, what? How does that happen?

I spill the beans on my own bankruptcy saga, sharing how emotional decisions can lead us down a slippery slope. And hey, we’re not just here to mope; we’ve got Steve Stewart from the Podcast Editors Academy joining us to sprinkle in some wisdom about putting profit first. Buckle up, because we’re throwing in some sarcastic humor while we unravel the absurdity of our financial choices!

Takeaways:

• Ignoring your finances is like playing with fire while blindfolded—eventually, you'll get burned.
• Being bankrupt after making millions is the ultimate plot twist—stay alert or face the absurdity!
• Don't let emotions rule your financial decisions; logic over feelings keeps the money in your pocket.
• Track every penny if you want to keep your business afloat; otherwise, expect to sink!

Companies mentioned in this episode:

• Ray Edwards
• Steve Stewart
• Podcast Editor Academy (get the free download)
• Profit First book
• Novo (get $40 off once qualified)
• Relay
• Wave Apps
• Acorns
• Sofi
• Gordon Firemark
• Ralph Estepp
• Cronometer Fitness Tracker
• School of Podcasting

Mentioned in this episode:

Question of the Month: Got a Question For the Question of the Month?

We've done this before. What would you ask if you were me? What question would you ask a group of podcasters? Be sure to say a little bit about your show and your website so we can give you a shoutout. I need you to answer by May 23rd, 20225.

Question of the Month

Check Out Dave's Newsletter With Behind the Scenes Content

In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community

Podcasting Observations

Worry Free Podcasting

Are you ready to take your podcasting dreams to the next level? Look no further than the School of Podcasting. With over 19 years of experience, I’ve helped countless individuals plan, launch, grow, and monetize their podcasts the right way. My comprehensive courses cover everything from content creation to tackling technology, ensuring you sound professional and confident. Join our supportive community of podcasters, access weekly group coaching, and receive unlimited one-on-one consulting. Don't let fear hold you back. With my 30-day money-back guarantee, you can start your podcasting journey risk-free. Go to schoolofpodcasting.com/join and be on your way to podcast success.

School of Podcasting

Normally, I try to stay positive and encouraging. Maybe I still am, as I encourage you not to fall for these Podcast Tools (often based on AI) that promise great success and wealth without doing any work. Here are some of the things this company (who will remain nameless) promised:

• A chart-topping podcast in minutes
• You don't even need a microphone (think about that)
• Just let AI clone your voice, make an AI video version of you, and make six figures.
• Podcasting is expensive (it's not -you can get started for $80)
• Instant money from advertising (when big sponsors need 10-20,000 downloads per episode)
• It quotes successful podcasts that aren't using their system (and sell their own products, not advertising).

Takeaways:

• You don't monetize a podcast - you monetize an audience.
• If it were this easy, everyone would do it - and all podcasts would be the same.
• Many podcasting scams prey on the uneducated, making it sound easy to succeed.
• Building a podcast audience takes time, typically around three years, so be patient.
• Don't fall for the hype that you can create a podcast in minutes without effort.
• You can't skip the hard work of podcasting and expect to succeed; it requires consistency in schedule and consistency in quality content.

Mentioned In This Episode

Conan O'Brien Needs Some Cash

Podnews Weekly Review

Podnews Daily

Will “Verified” Downloads Ruin Podcast Advertising

School of Podcasting

Video of Fake Countdown Timer

Mentioned in this episode:

Join the School of Podcasting and Get Access to Step by Step Courses

When you join the School of Podcasting you get UNLIMITED one-on-one coaching, an awesome community and courses like:

School of Podcasting

Check Out Dave's Newsletter With Behind the Scenes Content

In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community

Podcasting Observations

Question of the Month: Got a Question For the Question of the Month?

We've done this before. What would you ask if you were me? What question would you ask a group of podcasters? Be sure to say a little bit about your show and your website so we can give you a shoutout. I need you to answer by May 23rd, 20225.

Question of the Month

Ever find yourself staring at a blank screen, just waiting for the podcast gods to drop some divine inspiration in your lap? Yeah, me too. But don’t worry, we’re exploring the world of podcast ideas today!

I asked you, the wonderful listeners, how you come up with your brilliant episode topics, and trust me, some of the answers are pure gold. From scavenging through old notes to eavesdropping on pharmacy conferences, we’ve got tips and tricks to keep those creative juices flowing. So, whether you’re a newbie or a seasoned podcaster struggling for content, jump in and let’s figure this out together—because who doesn’t love a good brainstorming session, right?

Participants

Kim Newlove

https://www.thepharmacistsvoice.com/

https://www.perrysburgpodcast.com/

Dan LeFebvre

https://www.basedonatruestorypodcast.com

Justin Blackett

https://www.shipshapepodcast.co.uk/

Takeaways:

• When you're stuck for podcast ideas, sometimes it's easier to think about what not to discuss.
• Finding inspiration for episodes can come from anywhere, even from the most mundane situations.
• Engaging with your audience directly can help generate content ideas that resonate with them.
• Using tools like feed readers can streamline how you gather information and find inspiration for your show.
• Podcasts often draw content from current events, books, or personal experiences that resonate with the audience.
• The key to successful podcasting is staying curious and always looking for new perspectives and stories.

Links referenced in this episode:

• schoolofpodcasting.com
• thepharmacistsvoice.com
• perrysburgpodcast.com
• shipshapepodcast.co.uk
• basedonatruestorypodcast.com
• inoreader.com
• feedly.com
• Notejoy (affiliate link)

Data is like your podcasting superpower, folks! If you want to grow your show, you gotta get your hands on the right stats. Seriously, knowing what’s working and what’s not can save you from wasting your time. We dive into the nitty-gritty of how to collect and use data from places like Apple and Spotify to figure out your audience and their habits. Don’t worry, we’ll also have a laugh or two about how confusing all this can be, because who doesn’t love a good irony sandwich? So, buckle up, and let’s turn those numbers into something that actually helps your podcast shine!

podcastsconnect.apple.com

You can see how many Apple followers you have, and how far they are listening (and compare episodes to median and best numbers.

podcasters.spotify.com

You can see how many Spotify followers you have as well as demographic data of your audience. You can also see how far people listen. You can also see how often your show was shown, and how that lead to people listening.

podcasters.amazon.com

You can see how many people on Amazon Music are following you, how many downloads you get and how far people listen

Your Media Host

This could be Captivate, Buzzsprout, Blubrry, Transistor, Libsyn, etc (I do not recommend Spotify). Here you can see how many downloads you get per episode, and see the location of your audience.

Google Analytics

Here you can see the top pages of your website, among many other things. You can find it at analytics.google.com

YouTube

YouTube statistics are impressive and show you an insane amount of detail. The stat I look at is how far people watch. Keep in mind a video on a YouTube short is anything above zero

Audience Survey

When in doub,t ASK YOUR AUDIENCE. This is the #1 way to get direct feedback from your audience. Check out the book, "The Audience in Listening" by Tom Webster, regarding creating a survey (or use the one built into Podpage).

• Data is your podcasting superpower; it helps you know what's working and what's not.
• If you're seeking sponsors, understanding your audience demographics is absolutely essential.
• Start with the end in mind; knowing your goals helps you get the right data.
• Don't just hope for feedback; ask your audience directly with surveys for better insights.
• Using platforms like Google Analytics can reveal hidden gems about your podcast's online performance.
• Remember, marketing your podcast is as essential as creating it; be strategic about your approach.

• Episode 896 on UTMs
• Book - The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
• Book The Audience is Listening by Tom Webster
• podcastsconnect.apple.com
• podcasters.spotify.com
• podcasters.amazon.com
• analytics.google.com
• Google Webmaster Dashboard
• School of Podcasting
• Google UTM Creator - Video

DISCLAIMER: All opinions are mine. Some links are affiliate links, meaning that if you buy something through a qualifying link, we may earn a small commission at no additional cost to you. As Amazon Associates, we earn from qualifying purchases.

Mentioned in this episode:

Question of the Month: Where Do You Get Ideas For Your Podcast?

I saw this in a Facebook Group and thought it would be a question for all of us to chime in on. "What do you use...

Question of the Month

Everything Your Need - Everywhere Your Need It - Every Question Answered

Are you ready to take your podcasting skills to the next level? Look no further than the School of podcasting. The number one site for learning how to podcast.

School of Podcasting

Check Out Dave's Newsletter With Behind the Scenes Content

In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community

Podcasting Observations

2025 Audience Survey

So, let’s dive into the wild world of podcasts on YouTube, shall we? This episode is all about the big question: should your podcast even be on YouTube? Spoiler alert: I don’t have a definitive answer, but I’m armed with some juicy facts to help you figure it out. I tackle the age-old debate between audio and video, and you'll learn that while YouTube has a gigantic audience, audio podcasts have a much better chance of getting discovered. I mean, who wouldn’t want 564 listeners to hunt down their content instead of just 38 viewers? So, grab your favorite snack, kick back, and let’s get into the absurdity of the podcasting landscape—because why not?

We are talking about put video (actual video not a static image).

For this discussion, a podcast is audio (even though it can be video).

• Podcasts on YouTube? Yeah, it's a thing, but don't kid yourself into thinking it's the only way.
• The audio side of podcasting has way more potential listeners than video. Like, a LOT more.
• If you want to grow your podcast, focus on audio first—it's cheaper and has less competition.
• Joe Rogan and Mr. Beast didn't just pop up overnight; they hustled for years before their success.
• Most folks prefer to listen rather than watch, so give the people what they want—audio content!
• YouTube's algorithm can help, but if you want real connections, audio is where it's at.
• If you have the time, budget and desire - by all means BE ON YouTube!

How to Podcast Like Joe Rogan video.

Samson Q2u Microphone

Audio Tecnica ATR2100 USB Mic

Zoom Podtrac P4

Sonzy ZV-E10 II DSLR Camera

Mentioned in this episode:

Check Out Dave's Newsletter With Behind the Scenes Content

In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community

Podcasting Observations

Question of the Month: Got a Question For the Question of the Month?

We've done this before. What would you ask if you were me? What question would you ask a group of podcasters? Be sure to say a little bit about your show and your website so we can give you a shoutout. I need you to answer by May 23rd, 20225.

Question of the Month

Worry Free Podcasting

Are you ready to take your podcasting dreams to the next level? Look no further than the School of Podcasting. With over 19 years of experience, I’ve helped countless individuals plan, launch, grow, and monetize their podcasts the right way. My comprehensive courses cover everything from content creation to tackling technology, ensuring you sound professional and confident. Join our supportive community of podcasters, access weekly group coaching, and receive unlimited one-on-one consulting. Don't let fear hold you back. With my 30-day money-back guarantee, you can start your podcasting journey risk-free. Go to schoolofpodcasting.com/join and be on your way to podcast success.

School of Podcasting

Are you using AI? Or better yet, which AI tool are you using? That's the big question we’re tackling today! We listen to fellow podcasters to find out about their favorite tools and whether they save time or make things messier.

Spoiler alert: Sometimes, it feels like we’re just swapping one headache for another! Plus, I just got back from Podcast Movement Evolutions, so get ready for some juicy insights.

• Craig from aigostocollege.com and livewellandflourish.com
• Ethan from dailysportshistory.com
• Ralph from askralph.com
• Kim from thepharmacistvoice.com and perrysburgpodcast.com
• Tim from createartpodcast.com and findapodcastabout.xyz
• York from welcometoearthstories.com
• Dave from schoolofpodcasting.com

Otter AI

Elevenlabs

Magai

Poe

Perplexity

Claud

Captive (Media Host)

Descript

Notebook LM

Resound.ai

ChatGPT

Vista Social

Also Mentioned

• podcastpartnership.com
• Castahead Media
• Follow the show

• I learned at Podcast Movement that most podcasters now use AI tools to boost productivity.
• The real question is, which AI tools are actually helping us, and are they worth it?
• Ethan from Daily Sports History uses AI to ease his writing process and save time.
• Ralph from Ask Ralph uses AI daily to generate content for his podcast and streamline his workflow.
• Each podcaster has unique AI tools, like Lex, Perplexity, and Descript, that help them create better content.

Mentioned in this episode:

Question of the Month: Got a Question For the Question of the Month?

We've done this before. What would you ask if you were me? What question would you ask a group of podcasters? Be sure to say a little bit about your show and your website so we can give you a shoutout. I need you to answer by May 23rd, 20225.

Question of the Month

Check Out Dave's Newsletter With Behind the Scenes Content

In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community

Podcasting Observations

Unlimited One-On-One Coaching

Struggling to grow your podcast or turn your ideas into a show that stands out? With over 20 years of experience, Hall of Fame podcaster Dave Jackson offers one-on-one coaching designed to fast-track your success. Whether you're launching, refining, or scaling your podcast, Dave cuts through the noise with expert insights, proven strategies, and personalized guidance. Avoid costly mistakes, master your message, and build an engaged audience—without being overwhelmed. Ready to make your podcast impossible to ignore? Let’s make it happen.

School of Podcasting

2025 Audience Survey

You can totally monetize a podcast even if your audience is smaller and niche. It's like having a tiny but super passionate fan club instead of a massive crowd that’s half-asleep. Today, we’re chatting with Ray Arnett from aroundthelayout.com, who lives, eats, and breathes the world of model railroads. He’s got some wild ideas about partnerships that don’t rely on the usual sponsor route, and trust me, it’s more interesting than it sounds.

Think making money off a podcast is just for the big shots? Well, let's pop that bubble! This episode digs into how even those tucked away in the tiniest of niches can make some cash. If you're a model train enthusiast with a handful of loyal listeners, you’re in for a treat.

Ray Arnott Shares All the Lessons

Ray's not just talking numbers; he’s all about engagement and connections, proving that sometimes having a smaller audience means having a more dedicated one. Forget about chasing those elusive sponsorship deals; Ray's got a different game plan. He shares how forming partnerships with like-minded businesses has been the real money-maker for him. So grab your conductor's hat and hop on board as we explore the wild world of niche podcast monetization. Get ready to learn that with the right approach, even a handful of listeners can lead to big bucks!

• Monetizing a podcast isn't just for the big names; even small niche audiences can cash in.
• Engaged listeners are worth their weight in gold, no matter the size of your audience.
• Finding the right marketing partners who share your vision can be a game changer.
• Creating a community in your niche can lead to unexpected sponsorship opportunities.
• Never take your community for granted.
• It's not about having a large audience; it's about having the RIGHT audience.
• Underserved communities need a safe place to connect with like-minded people.

Links referenced in this episode:

• schoolofpodcasting.com
• aroundthelayout.com
• Heartbeat Community Tool
• Redirect.Pizza (aff)
• Cancer and Comedy Podcast
• School of Podcasting Affiliate Program

Mentioned in this episode:

Check Out Dave's Newsletter With Behind the Scenes Content

In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community

Podcasting Observations

Question of the Month: Got a Question For the Question of the Month?

We've done this before. What would you ask if you were me? What question would you ask a group of podcasters? Be sure to say a little bit about your show and your website so we can give you a shoutout. I need you to answer by May 23rd, 20225.

Question of the Month

Starting a podcast can be daunting. Fear of failure, uncertainty about where to begin, and doubts about your abilities can hold you back.

School of Podcasting

Today, we’re exploring the world of partnerships versus sponsorships with the fabulous Stephanie Thompson. The key takeaway? Partnerships are better at growing your show. Forget just pocketing cash for a shout-out; we’re talking about meaningful connections that can actually grow your audience.

Stephanie explains how she snagged partners before she even had a following—zero downloads, folks! So, if you’ve been thinking about how to take your podcast game to the next level, this chat is for you. Grab your earphones and get ready to learn how to team up with brands that vibe with your message!

Check out The Riches are in the Niches With Harry Duran episode 767

• Partnerships are more about shared goals and values compared to one-off sponsorships.
• Monetization through partnerships can grow your audience, not just your pocketbook.
• It's all about the fit; the right audience and brand alignment are crucial for success.
• Don't promote brands you don't believe in; integrity is key in partnerships.
• Transparency with analytics and feedback helps maintain healthy brand relationships.
• Educate your partners about your audience to foster better collaboration and understanding.
• Stephanie did a "trial run" on her courses - BEFORE she launched.

• podcastexpertlab.com
• schoolofpodcasting.com
• profitfromyourpodcast.com
• castahead.net
• beyondbourbonstreet.com
• Profit From Your Podcast Book
• The Day My Vagina Broke Book

Mentioned in this episode:

Help When You Don't Know Where To Start

I get it. I talk to people looking to launch or grow their podcast. "“There’s too much gear/software — I don’t know what I need.”

School of Podcasting

Podcast Expert Lab

7-step podcast partnership success:

Podcast Expoert Lab

Question of the Month: Got a Question For the Question of the Month?

We've done this before. What would you ask if you were me? What question would you ask a group of podcasters? Be sure to say a little bit about your show and your website so we can give you a shoutout. I need you to answer by May 23rd, 20225.

Question of the Month

Molly Ruland stops by to explain how she started a branded podcast that brought in so many clients from season one that she had to pause it. For Molly, it is all about starting and building relationships with her guests.

By conducting targeted outreach, she added 500 marketing people to her LinkedIn network, improving the relevance of her feed.

When it comes to SEO, AI is interesting, but she advises against using "podcast lingo" and emojis in podcast show notes and metadata. Instead, she recommends focusing on using relevant keywords. We should be advising AI to use relevant keywords in our descriptions and have it use the AIDA approach.

• Molly Ruland emphasizes that authentic podcasting is about being yourself and not just a sales pitch.
• Building relationships through your podcast can lead to business opportunities without being pushy about it.
• SEO isn't just a buzzword; optimizing your podcast content can help increase its visibility and attract the right audience.
• Don't just focus on the numbers; create meaningful connections with your guests and audience.

Ralph has been an accountant for 30 years. Because of his podcast, Intuit approached him to share and teach about the experience of moving from local copies of their software (Quickbooks and others) to the web-based version.

Check out Ralph's show at www.askralphpodcast.com

• schoolofpodcasting.com
• askralphpodcast.com
• heartcastmedia.com
• Camp Content Show
• Tom Petty and Axl Rose

Mentioned in this episode:

Live Appearances

I'd love to meet you in person, I'm currently coming to

Where Will I Be?

Starting a podcast can be daunting. Fear of failure, uncertainty about where to begin, and doubts about your abilities can hold you back.

School of Podcasting

2025 Audience Survey

Question of the Month: Got a Question For the Question of the Month?

We've done this before. What would you ask if you were me? What question would you ask a group of podcasters? Be sure to say a little bit about your show and your website so we can give you a shoutout. I need you to answer by May 23rd, 20225.

Question of the Month