Forget social media; if you want to drive traffic, newsletters are where it’s at. Seriously, I’ve been crunching the numbers and guess what? My newsletter is pulling in way more visitors than my half-hearted attempts at tweeting or posting on Facebook. Yeah, shocking, I know.
It’s like trying to catch a fish with a toothpick when you could just use a net, right? So, in this episode, we’ll look at why newsletters are the real MVPs of traffic generation, sharing some juicy stats and personal tales that’ll have you reconsidering your social media obsession. Buckle up, because we’re about to turn your traffic woes into wows!
I also share some behind the scenes of a future episode.
Takeaways:
- A newsletter is like a Swiss Army knife for driving traffic; social media is just a flimsy butter knife.
- Crazy thought: newsletters give you more bang for your buck than social media ever will, who knew?!
- Social media might be fun for scrolling, but newsletters actually get people to click and engage.
- Turns out, people prefer their marketing via email rather than social media, shocking right?
- If you're still chasing social media likes, maybe it's time to rethink your strategy and join the newsletter revolution.
- Newsletters allow for better audience segmentation, making it easier to deliver personalized content that actually resonates.
Links referenced in this episode:
School of Podcasting
schoolofpodcasting.com
Audience Survey
schoolofpodcasting.com/survey25
SOP Episode on UTM
schoolofpodcasting.com/896
Dave's Newsletter
podcastingobservations.com
schoolofpodcasting.com/newsletter
schoolofpodcasting.com/daily
Gary Arndt Everything Every Daily
https://everything-everywhere.com/
Gary Interviewed on the School of Podcasting
https://schoolofpodcasting.com/how-gary-arndt-adopted-the-audience-growth-strategy-from-the-movie-industry/
Podnews Report Card
podnews.net/report-card
Leave Dave a Review
schoolofpodcasting.com/apple
Captivate Media Hosting No Payments 'Till April
supportthishow.com/captivate
Podcast Marketing Trends Survey (Please Fill Out)
https://podcastmarketingacademy.typeform.com/to/DR7WmJbF
Paul Gowder Email Tips
https://www.paulgowder.com/
Liz Wilcox Email Templates
https://lizwilcox.com/
Jab, Jab, Jab, Right Hook Book From Gary V.
Mentioned in this episode:
Live Appearances - I'd Love To Meet You!
AUGUST 18-21, 2025 Podcast Movement, Dallas TX. (So Many Ways To Monetize Which One is Best For You? Talk).
August 24-26, 2025 CEX, Cleveland, Oh. The Event for Content Entrepreneurs
September 26-28 2005 Empowered Podcasting Conference, Uptown Charlotte, NC
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