School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Just in Jackson from Transistor.fm is so enthusiastic about Apple's new way to add video to their platform (called HLS). I have felt "Meh" about it since it was announced (I'm worried about using API's instead of using the RSS feed). So I wanted to see if I was missing something that might lead me to feel more like Justin.

Later that same week Alban Brook from Buzzsprout reached out and so I combined the interviews to show multiple points of view about Apple's HLS implementation not that more hosts are being approved to connect to Apple via their API.

While I have no children Justin has a few and he explained how watching them he sees them move from watching video to switching to audio. So the HLS video in Apple supports this (and it's already available on YouTube music, and Spotify. This explains why Justin would have a viewpoint different than mine.

Dialogues are amazing, and you just might learn something. Try one today. They are free!

When you go to YouTube, they drown you in options as they try to get you to click on anything. With Apple's new video options, when you log into Apple, you primarily see the shows that you've told Apple you want to see. Consequently, it may be a better experience. Kevin Finn on the Buzzcast show compared YouTube and the horrible experience to going to the movies, where everything is overpriced and the floor is sticky. The experience isn't as good.

If you're a video creator already, adding your show to YouTube seems like a no brainer, and Alaban and Just both mentioned that when people signed up to be beta testers, many of the people chomping at the bit were already video creators.

Justin mentions that much like coloring, you start with three colors and learn how to keep people engaged. Then start adding more colors. With podcasting it may make more sense to start with audio, and then add video.

We don't actually know if this is going to take off. While we don't expect Apple to topple YouTube, we are interested to see just how many people jump on board. Both companies mentioned the benefits of being an early adopter.

Transistor offers HLS video on any package of of $49 and higher.

Buzzsprout offers 6 hours a month for $30 ($25 if you purchase yearly).

Captivate is $19/month with an additional $12 for video.

Keep in mind Transistor and Captivate operate on a "As many shows and episodes as you want (but you bill goes up depending on downloads/traffic). Buzzsprout's model is a "per show" fee, but you can have as many downloads as you want.

For more information on other hosts as they are added see this article on Podnews.

Justin shared the story of The Bridge with Peter Mansbridge a former Candaian broadcaster who has now moved to YouTube who is having great success without amazing Thumbnails and fancy studios.

There are always shows that break the mold, and Acquired is one of them. They do limited shows that engage a certain audience (CEOs), and consequently are charging millions for sponsor a season (and are already sold out). They describe their show as, "We (Ben and David) personally invest 100+ hours each to research and produce a ~4 hour "conversational audiobook,” telling a company's complete history and strategy.

I am always cautious about Spotify. We all know they are not fans of RSS, and they like to make features that only work in Spotify. In a recent article at Podnews, Jame Cridlan explains how uploading a video from your media host into Spotify may lock you into using the media host (where an RSS enables you to redirect the feed). There is talk that Spotify may manually be able to switch your show back to RSS (with consequences). My point is we currently don't know so if you plan on posting video to Spotify, you might setup a free hosting account and uplaod the video there. ( I do that for my "Ask the Podcast Coach" show).

School of Podcasting

Podcasting in Six Weeks

Transistor Media Hosting

Buzzsprout Media Hosting

Captivate Media Hosting

The Video Podcast Show

Podcast Marketing Trends Explained

The Panel Podcast

Buzzcast Podcast

Research Links

• Video podcast host pricing - comparisons from Podnews
• Beware Spotify's video lock-in from Podnews

Mentioned in this episode:

Question of the Month: The Smallest Amount of Downloads

We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?

School of Podcasting

You Have A Message That Needs to Be Heard

You have a message that needs to be shared. Discover the art of podcasting at the School of Podcasting. We teach you to shine a light on your stories, inspiring others one episode at a time.

School of Podcasting

Podpage is Now Included with Blubrry Hosting

Blubrry Podcasting — one of the longest-running podcast hosting platforms in the industry — has chosen Podpage to replace their built-in website tool entirely. That means every Blubrry hosting customer gets a professional, automatically updated podcast website powered by Podpage, included with their hosting plan.

Podpage

Live Appearances

I loved connecting with my audience. Here are the next events I will be at:

Where Will I Be?

Today we are talking about your show that just won't grow. It's time for a podcast experiment. I often say "You podcast is a recipe - not a statue." Well here is the good news. You know how to build a podcast to the current level you are at. The bad news is you've been here for a bit and it's time to try something to break you out of your plateau.

When you try something new with your podcast we often feel like everyone will leave immediately, and that just doesn't happen. Have you ever gone to a concert of a band you grew up listening to? They say "Here is one from our new album!" and half the theater goes for a beer, but most of them stay because they like the band.

So if you previously had 200 downloads an episode, and now you have 180 you learned something not to do. You've know how to grow a show to 200, so do that and try again.

Speaking of mistakes, I once did a survey that I talked about bear the end of my show. One of the questions was, "Do you think the show is too long?" Well, if you think about it (being near the end of the show) anyone who thought it was too long had already left.

Announce the survey, and really push it and explain how the audience will benefit. It could be as simple as:

• Did you listen to the end of the episode?
• If not where did you stop and why?
• How likely are you to share it with a friend on a scale form 1-10?

You can use the built in survey with Podpage, or something like Tally forms.

When you test new parts of your show, change ONE thing only. If you change three things and one of them works, you won't know which one.

I would start with your episode titles, your opening two minutes (have a good hook), and get to the content ASAP.

I tried this class about six months ago, and only told my email list. That was a dumb idea, but I learned to use ALL of my outlets when promoting a product or service.

The course starting June 3rd will be once a week covering the following topics:

Week 1: Concept & Planning Define your unique angle and target audience Choose your format and episode structure Create your content calendar for the first 10 episodes Develop your show name and description

Week 2: Equipment & Setup Essential equipment recommendations for every budget. Recording space optimization (even in noisy environments). Software setup and configuration Audio quality testing and troubleshooting

Week 3: Recording Techniques Professional recording techniques. Interview skills and guest management. Solo episode strategies. Overcoming "mic fright" and speaking naturally.

Week 4: Editing & Post-Production Editing basics that save time and sound professional. Intro/outro creation and music selection File management and organization systems Quality control checklists

Week 5: Hosting & Distribution Choosing and setting up your podcast host Submitting to Apple Podcasts, Spotify, and other platforms RSS feeds and technical requirements Show artwork and metadata optimization

Week 6: Marketing & Growth Launch strategies that actually get listeners. Social media promotion and repurposing content Building relationships with other podcasters Long-term growth strategies and monetization

EXCLUSIVE BONUSES:

BONUS #1: "Podcast Equipment Starter Kit Guide" (Value: $97) No more confusion about what to buy. Get our curated equipment list with specific product recommendations for three different budgets – beginner, intermediate, and professional.

BONUS #2: "First 10 Episodes Content Planner" (Value: $67) Never stare at a blank screen wondering what to talk about. This detailed planner gives you proven episode templates and topic ideas to keep your content engaging from day one.

BONUS #3: "Podcast Launch Checklist" (Value: $47) A step-by-step checklist ensuring you don't miss any crucial steps during your launch. From technical setup to promotional tasks – it's all cover

Six hours of consulting with me would be $1200, but as we try this experiment it's only $1.

Why not free? Because we wanted people who would at least believe in themselves enough to spend $1 to help improve themselves.

In full transparency we hope you join the School of Podcasting when the class is over, but it is a free standing class. The sessions will be recorded.

Sign Up For the Class TODAY!

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Share Your Thoughts

School of Podcasting

Pod SEO use sop10 to save 10%

Ausha SEO

Pod Analyist

Research Links

• Dave Jackson #661 - New Media Show
• Insight on Business - Dave Jackson Interview
• Switchy Link Shortener
• Stuck at 800 downloads per ep for almost a year. what actually moves the needle : r/podcasting
• PodAnalyst - Podcast Measurement and Analytics For Growth
• My Worst Takes & Mistakes Over 500 Episodes - Author Media
• Podcasting Truth & Myths Learned Over 500 Episodes
• What are examples that were accidents that turned out to be great?

Mentioned in this episode:

Live Appearances

I loved connecting with my audience. Here are the next events I will be at:

Where Will I Be?

Question of the Month: The Smallest Amount of Downloads

We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?

School of Podcasting

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get a look into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. You also get "behind the scenes" info from the School of Podcasting

Podcasting Observations

Have You Heard About the Podpage Assistant?

Here's what it can do:

Podpage

In this episode, we answer a question I know has been on the minds of so many podcasters: Where is podcasting headed?

• Spotify, YouTube, and AI Slop: I kicked things off sharing my concerns about immoral creators, content exclusivity, and how blurry the definition of a “podcast” is getting.
• Optimism vs. Pessimism: We heard from multiple voices on whether the future looks bright or grim, and what keeps each of us going.
• Video, Discoverability, and Content Overload: How YouTube’s dominance and the rise of video (and AI-generated "slop") is shifting the landscape, sometimes making things more confusing than ever.
• Monetization Woes and the Hopes for Crowdfunding: Many noted frustration with ads and the current monetization system, with hope for easier, more integrated crowdfunding in the future.
• Government Regulation and Freedom of Speech: A Canadian listener shared real concerns about government overreach and its chilling effect on creators.
• Defining Your “Why” and Staying True to Your Mission: Several contributors reminded us to focus on passion, purpose, and connecting with our audience.
• Staying Resilient: Through all the changes—algorithm shakeups, new platforms, and shifting formats—what matters most is keeping your audience at the heart of what you do.

• Steve Stewart (Podcast Editors Mastermind, Podcast Editor's Academy, Steve's Site)
• Kim Newlove (The Pharmacist’s Voice Podcast, Perrysburg Podcast )
• Todd the Gator ( Guardian Down Roundtable, 50 Years Experience Required, Lessons in the Rearview
• Leslie Marting (Greatland Media)
• Ralph Estep Jr. ( AskRalph.com )
• Podcasting Morning Show
• York Welcome to Earth Stories
• Cool Cars with Chris

JJJAck Film's Video on youTube Demonetization

New Media Show Rob Greenlee and Brendan Monaghan

Podcasting 2.0 on the Slop Factory at Spreaker

Podnews on More AI than Human Shows

Profit From Your Podcast Book

This episode became a great sharing of opinions, experiences, and predictions. Some worry about gatekeepers and algorithmic noise, while others find hope in podcasting’s unique intimacy and power to connect. No matter where things go, staying true to your purpose, your “why,” and serving your audience will always be the foundation.

Keep your ears open, your content honest, and your passion high. Thanks to everyone who contributed, and as always: if you loved this conversation, hit that share button and keep the School of Podcasting growing!

Mentioned in this episode:

Give Your Podcast A Home

When you look at our podcasting pieces, your media host is the engine. But your website is the home.

Podpage

Question of the Month: The Smallest Amount of Downloads

We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?

School of Podcasting

You Have A Message That Needs to Be Heard

You have a message that needs to be shared. Discover the art of podcasting at the School of Podcasting. We teach you to shine a light on your stories, inspiring others one episode at a time.

School of Podcasting

Live Appearances

I loved connecting with my audience. Here are the next events I will be at:

Where Will I Be?

In this episode, I take you behind the scenes of a good old fashioned microphone shootout—this time, it’s all about wireless lavalier mics! I (quickly) run through a lineup of wireless lavalier microphones including the DJI Mic Mini, Hollyland Lark M2, Rode Wireless Micro, Rode Wireless Go, and Shure Move Mic. Not only do I compare how they sound right out of the box, but I also show how a little post production can level the playing field between even budget and premium options. If you’ve ever wondered whether it matters which one you pick, you’ll definitely want to listen.

This content may contain affiliate links, meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend products or services I trust and believe will provide value to you. Thank you for your support!

The second big theme of today’s show is the pressure, and potential pitfalls, of adding video to your podcasting workflow. I break down what’s happening with Apple HLS video, what hosts like Captivate are charging, and why you need to seriously consider the “weight” video adds before taking the plunge.

Can you maintain your audio quality? Should you be editing audio and video together, or keeping them separate? I also share some spot-on advice from Elsie Escobar about only adding video if it makes sense for your goals—not because you feel FOMO or outside pressure.

Whether you’re mic shopping, contemplating a shift to video, or just want a sanity check on your podcasting process, this episode is for you. Enjoy!

DJI Mic Mini

Shure Movemic

Hollyland Lark M2

Rode Wireless Go 3

Rode Wireless Micro

DJI Mic 2

Captivate Media Hosting

Ecamm Video Software

Streamdeck

Accentize Plugins (DeRoom, Revive)

USB-C extenders

Blue Ocean Strategy Book

The 22 Immutable Laws of Marketing (specifically, the "Law of Category" chapter)

The Audacity to Podcast

1000 True Fans by Kevin Kelley

Captivate Webinar on Apple HLS Implementation

New Media Show Rob Greenlee with Sharon Taylor

Media Roundtable with Dan Granger, Tim Ferriss (Entrepreneur & Host, The Tim Ferriss Show) and Dr. Laurie Santos

WordPress Plugins Compromised

Monica Rivera on Episode 613

Zoom Handyrecorder App

David Draiman | The Magnificent Others with Billy Corgan

Transistor Media Hosting

Buzzsprout Media Hosting

Justin Jackson Apple Podcasts Demo

Mentioned in this episode:

Live Appearances

I loved connecting with my audience. Here are the next events I will be at:

Where Will I Be?

You Have A Message That Needs to Be Heard

You have a message that needs to be shared. Discover the art of podcasting at the School of Podcasting. We teach you to shine a light on your stories, inspiring others one episode at a time.

School of Podcasting

Question of the Month: The Smallest Amount of Downloads

We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?

School of Podcasting

Give Your Podcast A Home

When you look at our podcasting pieces, your media host is the engine. But your website is the home.

Podpage

Welcome to this episode of the School of Podcasting! I’m Dave Jackson, and today I’m pulling back the curtain on the precise tools and strategies I personally use for affiliate marketing on my podcast. Whether you’re brand new to monetizing, or just looking to add another income stream, you’ll find this episode packed with actionable advice and real-world numbers.

• How affiliate marketing works and why you don’t need a massive audience to benefit
• Real comparisons between ad revenue and affiliate commissions—including how I made $51 per 1,000 downloads promoting Chronometer
• Why finding the right product for your specific audience trumps audience size every time
• How I save time, track, and update my affiliate links with tools like Switchy, Genius Link, and TextExpander
• The nightmare that is Amazon’s terms of service (and how to avoid getting banned)
• A quick walkthrough of getting approved for affiliate programs, even with a smaller show
• How to place and talk about affiliate links for maximum return

Here’s a list of all companies, tools, and platforms I talked about in this episode, along with URLs where applicable:

• School of Podcasting
• schoolofpodcasting.com
• Chronometer (the calorie tracking app)
• Switchy – My go-to for creating, tracking, and managing affiliate links (Available on AppSumo as one-time purchase)
• Genius Link – For multi-storefront affiliate management, especially for Amazon and international sales
• TextExpander – Saves time by expanding keystrokes into text and links
• 1Password – My recommended password management tool for affiliate accounts
• Amazon Associates – Amazon’s Affiliate Program
• Sweetwater – For gear links; includes an affiliate program
• Podpage – For website and link management (and affiliate program info), and where I work as Head of Podcasting
• Ask the Podcast Coach – My live Q&A show
• Captivate – Podcast hosting (with affiliate program)
• Blubrry – Podcast hosting (with affiliate program)
• Buzzsprout – Podcast hosting (with affiliate program)
• Transistor – Podcast hosting (with affiliate program)
• RSS.com – Podcast hosting (with affiliate program)

Affiliate Marketplaces I Use and Mentioned:

• Awin (formerly Shareasale): awin.com
• CJ (Commission Junction): cj.com
• Rakuten: rakuten.com
• Partnerstack: partnerstack.com

• Profit From Your Podcast Book – My book on podcast monetization (Amazon and audio options).
• School of Podcasting Free Resources – Where you can find my full list of affiliate links.
• Jesse Lakes on Profit From Your Podcast
• 9 Reasons Affiliates Get Banned from Amazon (How to Avoid)

• Affiliate marketing isn’t “get-rich-quick,” but it’s a valuable stream—even if it just covers your hosting bill and some extras!
• Use tools like Switchy or Genius Link to keep your links organized, tracked, and up-to-date.
• Always disclose your affiliate relationships up front, per FTC guidelines.
• If you mention a company on your podcast or in your show notes, tag them on social—sometimes they’ll amplify your reach!

If you’ve got an idea for an episode or want to leave feedback, head to schoolofpodcasting.com/voicemail.

Thanks for tuning in! If this helped you, please share the episode or link a friend to schoolofpodcasting.com/1031.

Mentioned in this episode:

Join the #1 Podcast Education Site - The School of Podcasting

Adam Curry is the co-founder of Podcasting (and the co-host of the No Agenda Show). When asked about learning how to podcast Adam said, "The place to go with the guy who has taught more people how to podcast than anybody I know - Dave Jackson, School of Podcasting.com"

School of Podcasting

Question of the Month: The Smallest Amount of Downloads

We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?

School of Podcasting

Give Your Podcast A Home

When you look at our podcasting pieces, your media host is the engine. But your website is the home.

Podpage

Live Appearances

I loved connecting with my audience. Here are the next events I will be at:

Where Will I Be?

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get a look into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. You also get "behind the scenes" info from the School of Podcasting

Podcasting Observations

Have you ever wondered if the reason your podcast hasn’t “exploded” is actually the very thing that could help it last—and make it more rewarding? This week, I look into why having a smaller, passionate, and loyal audience often leads to more meaningful wins (personally and professionally) than simply racking up big download numbers.

If you want to learn how to create enduring engagement, avoid common pitfalls, and connect with listeners in a way that actually matters, this episode is for you.

Here’s what I cover in this week’s “Podcast Stew” styled episode (which includes chapters).

• Why a “thousand true fans” might just be your biggest business advantage (and how focusing on your core audience beats chasing the casual crowd).
• Lessons from YouTube experts (Rocks Codes, Stephen Bartlett, Mr. Beast, Marques Brownlee) on where to put your energy if you want to succeed, and the role thumbnails, titles, and discovery play in growth
• My thoughts on competing with “the big guys” - what you should (and shouldn’t) compare against, and why joy matters
• Independent vs. networked podcasting: Candid stories from the Young and Profiting team, the Midas Touch podcast, and why control is crucial
• The truth about monetization—when is the right time (and why “3% conversion” is the real number to expect)
• Behind the curtain of podcast business stats: Lessons from Goal Hanger, ad revenue, and memberships
• Platform realities: Spotify’s “walled garden,” why I recommend “anybody but Spotify” for hosting, and insights from James Cridland at Podnews
• The importance of fun and fulfillment: advice from LeBron James and Charlie Puth on why loving the work is the true engine for longevity
• How to effectively use calls-to-action: Taking lessons from an Audible ad in “Project Hail Mary” and why going “deeper” with your fans matters

School of Podcasting

Podpage

Podnews Report Card

How to Pitch a Podcast Show (Coming Soon!).

Creators Hub in Spotify

Apple Podcasts Hub

Whether you’re launching, growing, or just rethinking your show’s direction, this episode is packed with honest stories and actionable advice, plus a dash of inspiration to help you stay true to your voice and audience. As always, if you want to go deeper, join the free School of Podcasting

Thanks for listening! Don’t forget to share with a friend who needs a reminder that influence starts with true connection.

Oxford Road The Media Roundtable Episode

Sound Off Podcast (Matt Cundill interviews Doug Downs)

Why MKBHD Told Netflix: "Don't Bother on Jon Youshaei channel

What Podcasting Can Learn From YouTube Growth with Rox Codes (Podbiz with Norma Jean Belenky)

Lisa Kudrow on Vanity Fair Channel

Sounds Profitable The Download

James Cridland on Spotify's Features "Coming Soon."

Jordan Harbinger Talks YouTube on New Media Show with Rob Greenlee

Charlie Puth on Rick Beato Channel

Project Hail Mary Trailer

Big Lash Energy Interview

Audible (aff link)

Mentioned in this episode:

See Your Show On Podpage

If you host a podcast, your website should work as hard as your episodes do.

Podpage

Question of the Month: The Smallest Amount of Downloads

We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?

School of Podcasting

Live Appearances

I loved connecting with my audience. Here are the next events I will be at:

Where Will I Be?

You Have A Message That Needs to Be Heard

You have a message that needs to be shared. Discover the art of podcasting at the School of Podcasting. We teach you to shine a light on your stories, inspiring others one episode at a time.

School of Podcasting

If listeners are quitting your podcast in the first five minutes, this episode is for you. In this annual ‘podcast pet peeves’ roundup, I asked my audience what makes them bail on a show— and they did not hold back.

You’ll hear from Kim Newlove (The Pharmacist’s Voice, Perrysburg Podcast), Steve Stewart (podcast editor extraordinaire), Todd ‘the Gator’ (Guardian Down Roundtable, Lessons in the Rear View), and York (Welcome to Earth Stories) as they unpack the habits that drive them nuts: from bad audio and buried leads to ad overload, lazy interview questions, sloppy terminology, and more.

You’ll walk away knowing exactly what turns listeners off - and how to fix it. I’ll also share my own take on ads, monetization, and why a little creativity can still set your show apart in 2026

• Too many/poorly placed ads (especially mid-roll and early heavy ad blocks)
• Not getting to the point / burying the lead / unclear episode direction
• Lack of preparation (hosts winging it, talking in circles, not prepping guests)
• Sloppy language and terminology (“podcast” vs “episode,” “podcasting” vs “podcasts,” RSS vs not)
• Wasting listener time with meta-chatter, overlong intros, and “Tell me about yourself” questions

I do this question every year, and as you might imagine, this list doesn't change much. This year seems like advertisements were the top peeve.

Is Everyone Going to use the "YouTube Annoying Your Audience to Death" strategy, and use tools like Supercast and Patreon, and offer an ad-free version?

Mentioned In This Episode

School of Podcasting

Podpage - Podcast Websites

The Pharmacist's Voice

The Perrysburg Podcast

Steve Stewart

Podcast Editors Academy

Welcome to Earth Stories

Guardian Down Roundtable

Lessons in the Rear View

Ask the Podcast Coach

Podcasting Observations (Dave's Newsletter)

School of Podcasting Follow Page

Patreon

Supercast

OP3 Open Source Stats

Truefans.FM

Mentioned in this episode:

You Have A Message That Needs to Be Heard

You have a message that needs to be shared. Discover the art of podcasting at the School of Podcasting. We teach you to shine a light on your stories, inspiring others one episode at a time.

School of Podcasting

Live Appearances

I loved connecting with my audience. Here are the next events I will be at:

Where Will I Be?

Question of the Month: The Smallest Amount of Downloads

We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?

School of Podcasting

Give Your Podcast A Home

When you look at our podcasting pieces, your media host is the engine. But your website is the home.

Podpage

The School of Podcasting has been acquired, and yes, that means changes are coming. But don’t panic! The essence of what we do is staying intact. We’re diving into the nitty-gritty of what this acquisition means for our loyal members and anyone thinking about joining.

We’re adding a free tier, more courses, and even a way for you to connect with podcasting experts. This is all about making the podcasting journey smoother and more accessible for everyone.

Brenden and I have a vision for the future, and it’s about empowering you to take your podcasting game to the next level. If you’ve ever wanted to launch a podcast, or if you’re already knee-deep in it and looking for ways to monetize, we’ve got you covered. We’re building a community where you can learn, grow, and thrive, and I’m more excited than ever to be a part of your podcasting journey.

So, let’s get to work and see what we can do together!

I'm not making this up. My favorite CRM is call "Less Annoying CRM. Its s a simple, no-frills customer relationship management tool built specifically for small businesses, solopreneurs, and anyone who feels overwhelmed by complex CRMs. It focuses on the essentials: tracking contacts, managing leads, organizing tasks, and keeping a clear sales pipeline (although I don't use the pipleline tool)

• This week, we celebrated the acquisition of the School of Podcasting by PodPage, which is a huge deal.
• I went from living in my brother's basement after a divorce to running a successful podcasting business, talk about an upgrade.
• Relationships are key in podcasting; it's wild how many people you meet that can help you out.
• We’re excited to expand the School of Podcasting, bringing more courses and experts for everyone to learn from.
• This merger means more time and resources to create better content for our community, so stay tuned!
• Don't worry, if you’re already a member, nothing changes except for more value coming your way!

Links referenced in this episode:

• schoolofpodcasting.com
• podpage.com
• podnews.net
• Less Annoying CRM
• Last week's episode on Podcasting SEO
• PodSEO
• Heartbeat - Community and Courses Platform

Mentioned in this episode:

Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!

Get a look into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. You also get "behind the scenes" info from the School of Podcasting

Podcasting Observations

Question of the Month: The Smallest Amount of Downloads

We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?

School of Podcasting

Black Friday Podcasting Sepcial

Hey, podcast creators! Are you ready to take your podcast to the next level? We have an unbeatable deal just for you!

Podcast Hotseat

See Your Show On Podpage

If you host a podcast, your website should work as hard as your episodes do.

Podpage

When it comes to podcast strategies to grow your podcast, one strategy that often gets overlooked (because it takes time) is Search Engine Optimization (SEO). Now people are starting to market a "New" thing known as PSO (Podcast Search Optimization).

So what is the difference? In reality not much. Tools like Podseo and PSO and Ausha show you information on how often keywords are being search in Apple and Spotify (and others). SEO tools show what people are searching for in Google and other places (YouTube, TikTok, and more).

So THE question is, do people search differently in a Podcast App vs how they search Google? For me, I don't think so. I might just type a keyword "Podcasting Best Practices" where in Google I would type "Podcasting Best Practices Podcast."

Find a keyword that has a fair number of people searching for (somewhere between 20-100 searches), and see how much competition it has. Instead of trying to score for a really popular keyword, score multiple times with less popular (but still be sought after) key words with less competition. Mom said "Don't go play in traffic," but that's what you need to do - but no on the free way.

SEMRush (a great suite of tools) has a domain authority checker.

Free Keyword Tool (That Sucks IMHO)

https://www.wordstream.com/keywords

Google Keyword Tool (Inside of Adsense Account)

https://ads.google.com

Go to Tools > Planning > Keyword Planner (Free and unlimited use)

Keywords Everywhere

Extension for Chrome and Firefox $7/month. Helps you measure traffic and competition for keywords.

https://keywordseverywhere.com/

Also Asked (see what people are asking)

1 Free search a Day or $12/month

https://alsoasked.com/

Answer Socrates

3 searches a day

$15/month gets you 100 searches a month

https://answersocrates.com

Ubsersuggest

Shows key word competition and more. It's a suite of tools to help find keywords, and write articles.$29/month.$290 Lifetime (credits thanks to AI)

https://ubersuggest.com

SERanking

A full suite of tools that helps you create content, competitor comparisons and more. $129/month

https://www.sewranking.com

SEMRUSH

Consider by many people to be "THE" suite of SEO tools (especially finding tools that your competitor is not using, and you should). $139/month

https://www.semrush.com

Page Audit Chrome Extension

A chrome extension that shows all sorts of information about a page so you can then write a similar page that will rank better.

Chrome Extension

Two Tools Dedicated For Podcast SEO

While I'm not sure there is much difference between SEO and PSO, there two tools dedicated for podcasts.

PSO from Ausha

This tool has some nice features, but it also left me frustrated. If you give me seven days to test the tool, give me access to ALL OF IT. I mean every marketer knows that you give it to the customer and let them "get hooked" so when their trial is over they will purchase.

I couldn't do that as much of the tools spotlighted required me to upgrade. Boo.

That being said it does show how much a keyword is searched for (not as specific as some tools for web seo). It also shows you how hard to competition is.

Keep in mind that you need to give your dashboard 24 hours to show some statistics in your dashboard.

Ausha PSO (affiliate)

PodSEO

This is from Andrea De Marsi (Co-founder of Spreaker) and Francesco Baschieri (Co-founder of Spreaker) and it has a similar feature set to the ausha tool.

You can save 10% using the coupon schoolofpodcasting. (affiliate)

I thought it was very cool that Podseo alerted me to the mistake that I had accidentally listed my show twice in Spotify (I moved from Libsyn to Captivate - nuff said).

It has some cool episode planners, and is cheaper than Ausha PSO. Their AI tools looks at your episodes and recommend future ideas and then helps you plan them, and has a calendar showing when the episodes were released.

They also can send you daily updates on your rankings or your competition.

Check it out at podseo.com and use the coupon schoolofpodcasting to save 10%

Paul is a huge theater nerd, and loves the musical Chess. There was a version that was awful, but never got to see it. Then he let a library in NYC know he was a podcaster. Then he got access to videos that the public hasn't seen - because he had a podcast. Check out Paul at https://podcastpartnership.com/

Turn AI Into Your Personal Podcast Analyst! on Buzzcast

SEO for People Who Don't Like SEO Podcast

Podpage - Websites for Podcasters

Captivate - AI Tools Help You Choose Episode Topics

Oura Ring - Body Measurement via a Ring

Just One Tip Podcast

Big Lash Energy Episode 201

Big Lash Interview on Last Week's Episode

This content may contain affiliate links, meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend products or services I trust and believe will provide value to you. Thank you for your support!

Mentioned in this episode:

Question of the Month: The Smallest Amount of Downloads

We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?

School of Podcasting

Want to Make Some Money with Your Podcast?

Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you’re ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. This book is more than what to do. It also tells you how to do it.

Profit From Your Podcast

Welcome to the world of Big Lash Energy, where Jayna Marie takes us on a no-holds-barred journey through the ups and downs of her life and career. As a makeup artist, Jayna decided that her life was too colorful not to share, and she jumped headfirst into podcasting.

It's like she hit the ground running, with tons of awards, 200 episodes, and one million downloads you might say she's unstoppable.

The conversation kicks off with Jayna reflecting on the pressure to include video in her podcasting journey, but she confidently asserts that real connection comes from authentic storytelling, not flashy visuals. It’s refreshing to hear someone challenge the norm and embrace the art of audio storytelling.

As the episode unfolds, Jayna shares her experiences with vulnerability, especially in her first episode, where she bared her soul and laid it all on the line. She describes it as feeling like she jumped off a cliff, and honestly, who hasn’t felt that way about sharing their truth? This episode dives into the nitty-gritty of her life, tackling topics that range from relationships to personal growth, all while maintaining a sense of humor that makes you feel like you're chatting with a friend over coffee.

Jayna emphasizes the importance of being relatable and not shying away from difficult topics, making for a conversation that is both entertaining and enlightening. What really makes Jayna stand out is her approach to audience engagement.

She’s built a loyal following by sharing snippets of her life and encouraging conversations around her podcast episodes. Jayna is all about creating that connection with her listeners, which is a breath of fresh air in a sea of cookie-cutter AI content. And let’s not forget her unique marketing tactics; she even uses dating apps to promote her podcast, turning the world of swiping into a strategic move for gaining listeners. It’s hilarious and clever, showing us that sometimes, the best marketing is just being yourself.

This episode isn’t just about podcasting; it’s about authenticity, vulnerability, and the power of storytelling. If you’re looking for inspiration in your own podcasting journey, or just want a good laugh, tune in to hear Jayna Marie's incredible story and the lessons she’s learned along the way.

So whether you're a seasoned podcaster or just curious about what it takes to create a meaningful show, Jayna's insights are golden. She proves that podcasting is more than just a hobby; it’s a way to connect, share, and inspire others through your unique voice. Join us as we delve into the world of Big Lash Energy and discover what makes Jayna Marie a standout in the podcasting community. It's a wild ride, and you won't want to miss it.

Big Lash Energy Podcast

Under the Makeup: A very Messy Life (Episode 1)

Faking the "OH!" Face

8 Super Annoying Things That Men Do

I Ran Out Of Time To Say I Love You: It's My Party, I'll Cry If I Want To (her latest episode as of this recording)

Jayna's Makeup Site & Instagram

Sticker Mule (For Car Decals)

Switchy QR Maker, Link Tracker, and "Linktree" type tool

Fourth Wall Create Merch

Podpage Pretty Websites For Podcasters Who Don't Want To Learn How To Code

Tim Wohlberg's Just the Tip Podcast

Lead with vulnerability and authenticity

Sharing your true self and personal stories draws in listeners and forges real connections.

Serve your audience with purpose

Focus on providing value for others and fill gaps you wish someone had filled for you.

Don’t overthink—trust your gut and put your work out there

Creativity thrives when you let go of perfectionism and follow your instincts.

Make sure every episode has a clear purpose

Aim for your episodes to make listeners laugh, cry, or learn—give them a reason to engage.

Prioritize storytelling and strong writing

Compelling, well-crafted stories are at the heart of a great podcast.

Break up solo shows with production elements

Use sound effects, music, and character voices to keep solo episodes interesting and dynamic.

Collaborate closely with your editor

Build a strong partnership for creative sound design and production ideas.

Release episodes on a consistent schedule

Consistency builds trust and keeps your audience coming back.

Build and engage a community

Foster relationships with listeners to create fierce loyalty and word-of-mouth promotion.

Be intentional about monetization and ads

Consider whether monetizing with ads fits your brand and your listeners’ experience.

Leverage your podcast to support your main business

Use your show to help connect with potential clients in your field.

Save and revisit listener feedback

Keep encouraging messages for motivation during challenging times.

Create desirable merch—only sell what you’d wear

Strong branding and personal endorsement make merchandise more appealing.

Be creative with your marketing strategies:

Utilize unconventional ideas, such as:

Sharing your podcast link in dating bios

Setting up at relevant trade shows

Distributing podcast cards in swag bags with recommended episodes

Branding your car with podcast info and QR codes

Track your promotional results

Use QR codes to measure the effectiveness of your offline marketing efforts.

Encourage value-for-value support

Make it easy for loyal listeners to give back, whether buying merch or donating.

Host in-person events for your audience

Create memorable live gatherings to deepen connections and increase social media buzz.

Promote episodes long after release with social posts

Share throwbacks, listener DMs, and topical connections on your stories to boost ongoing downloads.

Show your creative process on social media

Build anticipation for new episodes and keep your audience actively engaged.

Know your target audience and stay on-brand

Be clear about who your podcast is for, and let that clarity reflect in your branding.

Prepare thoroughly before launching

Study podcasting fundamentals, plan your content, and understand your desired audience.

Don’t share every story—wait until you know the lesson

Only open up about painful moments when you’re ready to share how you grew from them.

Understand podcasting is hard work—stay motivated

Celebrate the impact you have, and let your listeners’ appreciation keep you going

Always Research Your Guest (from Dave)

The question AI gave me to interview Jayna were nothing compared to the questions that came up after I listened to her show.

Mentioned in this episode:

Have You Heard About the Podpage Assistant?

Here's what it can do:

Podpage

Question of the Month: The Smallest Amount of Downloads

We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?

School of Podcasting

Black Friday Podcasting Sepcial

Hey, podcast creators! Are you ready to take your podcast to the next level? We have an unbeatable deal just for you!

Podcast Hotseat