School of Podcasting: Expert Tips for Launching and Growing Your Podcast

What makes a podcast someone's favorite? I ask this every year, and here are the shows that were mentioned:

Here is a list of the "Favorite" shows, as well as those who submitted them. Thanks so all who were involved.

1. Nudge

2. No Agenda

3.Treat Addiction Podcast

4. Daily Devotions for Busy Lives

5. Harry Shearer’s Show "Le Show"

6. School of Podcasting

7. Time Suck

8. Too Many Tabs

9. What Was That Like?

10. Daily Sports History

11. Walking is Fitness

12. Welcome to Earth Stories

13. The Pharmacist’s Voice Podcast

14. The Perrysburg Podcast

15. Content Creators Accountant

16. Back Look Cinema

17. POD News Weekly Review

18. Grow The Show

19. Podcast411

20. Your Podcast Consultant

Common Thread of Great Content

The common thread is distinctive, hard-to-find content delivered by engaging hosts with real chemistry, in a well-thought-out format, that solves a listener problem and leaves them feeling something (hopeful, grounded, entertained, or relieved).

Did You Get Value From The Show?

If you'd like to give back some of the value you received, you can do a one-time gift, or become an awesome supporter.

Gear Used On This Episode

Accentize Dialogue Enhance Plugin

Rode Podmic USB

Rodecaster Duo

Schepps Omni Channel Plugin

Captivate Media Hosting

Mentioned in this episode:

Don't Wait to Level Up Your Show

Thinking about starting a podcast—or already 300 episodes in? Skip the rookie mistakes, save money, and level up your show with the School of Podcasting with Dave Jackson, where you get hands-on feedback, one-on-one support, and practical advice that actually improves your podcast. Not sure? Just ask Krista and Mark from practicalprepping.info

School of Podcasting

Live Appearances

I loved connecting with my audience. Here are the next events I will be at:

Where Will I Be?

Hey, it's Dave! In this episode (which uses chapters FYI), I take you through a year-end wrap-up, sharing stories, rants, insights, and predictions about the world of podcasting. Here are the main points I covered:

1. A Christmas Story with a Lesson for Podcasters

I kicked things off with a humorous Christmas tale about the Cridland Boys Choir, and what happens when you keep loosening your standards just to hit a target—a not-so-subtle lesson for the podcasting world.

2. Pushing Back on Changing Definitions in Podcasting

I strongly disagreed with Steve Goldstein and Jay Nachlis' take that YouTube should be considered podcasts. (also TikTok, and Newsletters).

I emphasized that a podcast, by definition, is audio, video, or PDF delivered via RSS—without that, it's not a podcast.

3. Why "Everything Is a Podcast" is Dangerous

I called out the industry for letting YouTube (and now TikTok) hijack the term "podcast," muddling data and damaging clarity around the medium.

4. The Hazards of Exclusive Distribution Deals

I discussed how exclusive distribution (like those seen with Netflix and Spotify) leads to loss of control and audiences for podcasters.

5. Warning Signs of Big Companies Manipulating Podcasting

Shared concerns about major corporations and what happens when their decisions are driven mainly by shareholder profits and not creators or audiences.

6. AI Content Flooding the Podcast Space

I highlighted the dangers of companies like Inception Point AI mass-producing low-value podcasts, cluttering directories, harming discoverability, and devaluing advertising rates.

7.Common Missteps Hurting Podcast Discovery

I warned about creating duplicate listings in Apple Podcasts and elsewhere, usually when moving hosts, and the importance of understanding how to migrate your show correctly.

8. Show Name Collisions

I noted the confusion caused by multiple shows using the same title (like "Thinking Outside the Box") and urged creators to do their research before naming their show.

9. Monetization Predictions for the Coming Year

I predicted a shift toward premium/patron-supported models as podcasters get frustrated with low ad rates.

10. The Fight Against "AI Slop"

I advocated for collectively pushing back against low-quality, AI-generated spam content in our medium.

11. Upcoming Industry Mergers

I think we'll see podcast-related companies merging or being acquired in the near future.

12. The Reality of YouTube for Podcasters

I expect many podcasters to try YouTube, realize it's not for them, and return to audio-first approaches—while some will succeed by mastering the video platform.

13. A Desire for More Creativity in Podcasting

I called for a resurgence of risk-taking and creative experimentation, rather than everyone following the same tired formats.

Podcasts/Shows Noted:

Pod News Weekly Review

No Agenda Show

Good Hang with Amy Poehler

Things We Learn in a Bar

Work for the Wind by Aliyah Langley

Steve's Blog That Drives Me Nuts

Captivate

Transistor

Buzzsprout

Supercast

For more details, behind-the-scenes commentary, and my thoughts on where the industry is headed, give this episode a listen. And as always, if you need help planning, launching, growing, or monetizing your podcast, check out schoolofpodcasting.com (coupon code: listener).

Mentioned in this episode:

Question of the Month: The Smallest Amount of Downloads

We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?

School of Podcasting

Check Out Dave's Newsletter With Behind the Scenes Content

In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community

Podcasting Observations

Live Appearances

I loved connecting with my audience. Here are the next events I will be at:

Where Will I Be?

Get Your Podcast Up and Going in Six Weeks

Dreaming of starting your own podcast but not sure where to begin? Podcasting in Six Weeks gives you a clear, step-by-step path to go from idea to launch with confidence.

Podcasting in Six Weeks

Hey, it's Dave Jackson, and I'm thrilled to bring you episode 1014 of the School of Podcasting. You’ve heard me say it before: "Podcasts lead to relationships, and those relationships lead to opportunities." Today, I brought proof! I sat down with Kim Newlove and Jan Almasey, who shared amazing stories about how starting a podcast opened doors they never anticipated.

Kim Newlove’s Story:

Kim hosts The Pharmacist Voice, where she shares insights on using your voice in the medical field, as well as the Perrysburg Podcast in Ohio. It’s been incredible watching Kim become a mini local celebrity—people in her town now recognize her as "the podcast woman." Whether it’s meeting city council members or audience listeners who discovered the area through her podcast, Kim sees firsthand how her show for Perrysburg builds authentic relationships. She even reached out to her local library to run seminars on "how to listen to podcasts," growing her audience one person at a time. You can check out Kim’s work at the Pharmacist Voice.

Jan Almasey’s Journey:

Jan started the Apex Podcast after seeing how storytelling could bring hope to his local community in Stark County, Ohio. Over three years, the show picked up momentum, leading to speaking engagements at high schools, partnerships with the local chamber of commerce, and even a sponsorship from the city that helped him set up a podcast studio in downtown Canton. Jan’s strategy? Build real relationships—sending thank-you cards or making personal follow-up calls to guests fueled organic growth. Later, those relationships directly translated to business opportunities like agency work, consulting gigs, and even a grant through Jumpstart Inc. to support the local economy. Jan’s story proves that podcasting is about more than downloads—it’s about building a network that keeps on growing. Learn more at https://www.linkedin.com/in/jan-almasy/

My Takeaway:

Reflecting on their experiences—and my own—I can't stress enough how starting a podcast can transform your network. Whether you’re meeting listeners at local events, helping someone discover how to use a podcast app, or forming business partnerships outside your traditional circles, these relationships turn into possibilities you never would’ve imagined. Your podcast can be the starting point for new jobs, collaborations, consulting work, or simply making a bigger impact in your community.

If you’re thinking about starting a podcast or you’re on the verge of giving up—let these stories convince you to stick with it. The relationships you build now might lead to the next big opportunity.

Ready to plan, launch, or grow your show? Visit schoolofpodcasting.com and use coupon code LISTENER to save on your membership (with a 30-day money-back guarantee)!

As always, thanks for listening—and if you’ve got a "Because of My Podcast" story, I’d love to hear it!

Mentioned in this episode:

Live Appearances

I loved connecting with my audience. Here are the next events I will be at:

Where Will I Be?

Check Out Dave's Newsletter With Behind the Scenes Content

In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community

Podcasting Observations

Profit From Your Podcast

Ready to make some money with your podcast? Check out the book Profit From Your Podcast: Proven Strategies to Turn Listeners into a Livelihood. I interviewed 70 different podcasters and share all of their insights into the seven different ways you can make money with your podcast.

Profit From Your Podcast

Question of the Month: The Smallest Amount of Downloads

We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?

School of Podcasting

Welcome to the show! In this episode, I’m pulling back the curtain and sharing the feedback you’ve given me over the past year. From the things you love—like honest opinions and those behind-the-scenes bloopers—to areas where you think I could improve, I’m breaking it all down.

I’ll share how I process both praise and criticism, respond to some thought-provoking and even challenging listener comments, and talk openly about staying authentic on the microphone, no matter what.

If you’ve ever wondered how to handle feedback for your own podcast—or you’re just curious about what really goes on behind the scenes—this episode is for you. Let’s jump in and talk about what it really means to grow through feedback!

1. Shared survey results about my audience (how you found the show, preferences on episode length, etc.)
2. The value of opinions and why I’m not afraid to voice mine—people appreciate authenticity!
3. Blooper reel gets love for keeping the show relatable and real.
4. Several listeners said the show’s focus has improved—thanks for noticing!
5. Some prefer solo episodes to interviews, and I talk about why I sometimes do interviews anyway.
6. The “same old” show approach: people tune in for consistency, just like reruns of Hallmark movies.
7. Trust is crucial; I work hard to give value and answers you can’t find elsewhere.
8. You can tell when I’m tired or distracted! I agree—your energy transfers to listeners.
9. Being award-winning isn’t about ego—my goal is always helping people.
10. Repetition helps beginners, but seasoned podcasters would like more advanced content.
11. Technical details: I use a Rode Podmic USB microphone into a Rodecaster Duo, recording in Hindenburg.
12. Notes on ideas and feedback: people want more “behind-the-scenes” and technical information.
13. Reading vs. riffing: I admit sometimes I slip into “reading mode” and work to stay spontaneous.
14. Length controversy: some want shorter shows, some longer, but the majority like the current format.
15. Hobbyists vs. business podcasters: I explain why my content has sometimes shifted toward podcasters wanting to grow.
16. Ads feedback: some want fewer ads, especially repeating the School of Podcasting ad too often.
17. Religion and “blue” humor: I discuss my Christian identity, my sense of humor, and respect differing tastes—even when jokes cross lines.
18. You can’t please everyone—sometimes what “crosses the line” for one person is just casual for another.
19. Suggestions for more advanced content and deeper listener Q&A segments.
20. Advanced podcasting wisdom: find out what your audience wants, deliver with value, and keep improving.
21. On making money: it’s possible, but requires loving the journey and standing out from the crowd.
22. I’m always open to detailed questions—consider sending in your own for future deep dives!

1. School of Podcasting
2. Podcasting Observations (my email list)
3. Podpage
4. AppSumo
5. Voicemail: schoolofpodcasting.com/voicemail
6. Biz Chicks Podcast
7. AI Goes to College
8. Live Well and Flourish
9. Rode Podmic USB
10. Rodecaster Duo Mixer Recorder
11. Feeding My Faith Show

Mentioned in this episode:

Get Your Podcast Up and Going in Six Weeks

Dreaming of starting your own podcast but not sure where to begin? Podcasting in Six Weeks gives you a clear, step-by-step path to go from idea to launch with confidence.

Podcasting in Six Weeks

Question of the Month: The Smallest Amount of Downloads

We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?

School of Podcasting

Check Out Dave's Newsletter With Behind the Scenes Content

In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community

Podcasting Observations

Live Appearances

I loved connecting with my audience. Here are the next events I will be at:

Where Will I Be?

In this episode, I circle back to a classic question:

What do you wish you’d known when you started your podcast that you know now?

This is a question I’ve asked in the past (shout-out to episode 768 back in 2021!), and while I received close to 20 answers then, participation was a bit lighter this time around. But don’t worry—the quality makes up for the quantity!

Featured Guests & Their Insights

I’m joined by two long-time contributors—Kim Newlove and Steve Stewart—who share powerfully honest responses about their podcasting journeys.

Kim Newlove:

Kim shares 12 things she wishes she’d known when starting her podcasts, The Pharmacist’s Voice and the Perrysburg Podcast. She talks about everything from being able to change your podcast’s “why” as its mission evolves, to discovering the right gear (hello, Shure SM7B!), figuring out realistic production schedules, mastering research and writing demands, making effective use of Canva for episode artwork, choosing media hosts wisely, the importance of newsletters, the value of trailers, and more. She emphasizes learning as you go and assures new podcasters that it’s totally okay to fill in gaps as you build your parachute on the way down!

Steve Stewart:

Steve reflects on how much he wishes he’d known how to edit for content when he first began his show in 2010. His early episodes would benefit from a bit more polish, and he shares how improving his editing skills made a huge difference not just for his own podcast, but eventually for others through his work at the Podcast Editors Academy. Steve also offers an excellent resource for anyone looking for a podcast editor.

My Takeaways & Thoughts:

I share my own lessons learned—including the importance of setting aside regular time for learning new skills, asking for direct feedback from listeners, and being willing to adapt and evolve your show as needed. I also discuss the value of constructive criticism and how it helps me grow as a podcaster.

Resources & Mentions:

• Kim’s Podcasts: The Pharmacist’s Voice and Perrysburg Podcast
• Steve’s Podcast Editing Resource: Find an Editor
• School of Podcasting: schoolofpodcasting.com (use coupon code “listenr” for a discount!)
• Media Host Recommendations: Captivate, Buzzsprout, Libsyn (coupon sopfree), Transistor, Blubrry, and now RSS.com
• Podcast Editors Academy: Steve Stewart and Mark Deal’s community for podcast editors.
• Newsletter Tools: ConvertKit (for marketing now Kit) and Substack (for sharing thoughts/content)

As always, I encourage you to ask your audience for feedback, keep learning, and don’t be afraid to tweak your show or try something new. Whether you’re just starting out or you’ve been podcasting for years, there’s always something to learn.

If you want more podcasting content, check out my other shows at powerofpodcasting.com.

Thanks so much for listening! If you enjoyed the episode, I’d truly appreciate it if you shared it with a friend

Mentioned in this episode:

Question of the Month: The Smallest Amount of Downloads

We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?

School of Podcasting

Ready to Get Your Podcast Moving?

Tiger Woods, Bill Gates, Oprah Winfrey all had coaches. We can help you avoid mistakes, give you constructive feedback and ensure you sound professional and make content that resonates with your audience. Join the School of Podcasting and in addition to the tutorials and community you get five hours of one-on-one coaching with me each month.

School of Podcasting

Check Out Dave's Newsletter With Behind the Scenes Content

In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community

Podcasting Observations

Live Appearances

I loved connecting with my audience. Here are the next events I will be at:

Where Will I Be?

In this episode, I look into the many ways you can measure the success of your podcast beyond just download numbers. Too often, new podcasters get fixated on stats that might not actually reflect their true goals, whether that’s growing their business, building a community, or simply having fun. I share 12 alternative metrics—including email list growth, audience engagement, speaking opportunities, and more—so you can assess your progress and celebrate wins that go way beyond downloads. I also mention some valuable tools, companies, and podcasts to help you along the way. This episode (as all of my recent episodes) uses chapters.

When you go into the dashboards of Apple and Spotify, you can see how far people listened to your show. I'm an old teach so for me 70% is a C. 80% is a B, and anything above 90% is an A. The beauty of both these platforms is you can click and listen at any point that shows a drop of so you can see if it was something you said that cause the dropoff.

Listeners: The number of unique devices that have played more than 0 seconds of an episode.

Engaged Listeners: The number of unique devices that played at least 20 minutes or 40% of an episode within a single session. Pausing or stopping an episode does not count as starting a new session.

Spotify shows People You reached (people who have seen your show), People who Showed Interest (they interacted with your show, which may be an indicator of episode titles o artwork), People who consumed (so they listened to your show).

This is my favorite. You put out an episode, and 24 ours later you've got emails in your inbox, DMs on social giving you feedback. For me, this is a great indication that your episode resonated with your audience.

If the goal of your show is to monetize, this metric is KEY. I know for me, I focused on lead magnets and growing my list, and those efforts resulted in me growing my list by 39%

You can look at your community growth, this could be Facebook, Discord, Heartbeat (my favorite), Circle, etc. School of Podcasting member Mark Lawley who does the Practical Prepping show with his wife Krista. They have 155 thousands people in their community. I do not recommend using Facebook (or any free service) for your community. Paul G shared in his interview how he lost a five figure community. I've been kicked out of my own Facebook group, and moved to Heartbeat (which now has a great AI tool that makes setting up a community a breeze).

If the goal of your show is to grow your business, then looking at the number of customers, the revenue generated should be something to look at. I hear people all the time mentioned how they will measure the goals in downloads and later say they want to make some income. Then I believe you may want to measure your success in income.

If you ask people who interact with you and the answer to the question, "How did you find me?" If the answer is, "I heard your podcast" that is something you can measure and let's you know your SEO and word mouth is working.

We had unprovoked audience feedback, this is unprovoked opportunities to appear on other podcasts, speaking gigs, or other media appearances.

Have you heard yourself being quoted? You can see what websites are linking to yours (which may be someone you collaborate with). This article from SemRush explains how to see who is linking to your website?.

Consistency in schedule enables your audience to add you to their routine (which is huge). So are you better at coming up with remarkable content on a consistent basis.

So you're attracting people, but are you attracting the right people? Are they doing what you want them to do?

Every time you do an interview, you have an opportunity to make a new friend. As the saying goes, "It's not who you know, but who knows you." Do you have more friends than you did a year ago?

Are you a better communicator/interviewer than when you started?

Do you feel more confident explaining your topic?

Do you enjoy the conversations you’re having?

For a lot of podcasters, that is the real win.

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Apple Podcasts has added automated chapters to your show. In most cases you don't have to do anything to adjust your settings.

School of Podcasting

Family Tree Food Stories

Practical Prepping

Content Creators Accountant

Podcast Best Practices Handout

Heartbeat Community Platfrom

Circle Community Platform

Skool Community Platform

Around the Layout Podcast

Ray Arnott Interview on Partnerships

Podmatch find Guests, Be a Guest

Dave's Email List

Kit Email List

Buzzsprout Media Hosting

Captivate Media Hosting

Percent Change Calculator

who is linking to your website? article

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Apple Dashboard

Spotify Dashboard

Mentioned in this episode:

Check Out Dave's Newsletter With Behind the Scenes Content

In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community

Podcasting Observations

Live Appearances

I loved connecting with my audience. Here are the next events I will be at:

Where Will I Be?

To Shy To Podcast? You're Perfect

Introverts often notice things that others don't see (giving you a unique point of view). They also are good listeners (great for interviews), and you probably have an attention for detail. All of these skills are great for podcasters. Plus, you can meet lots of people without meeting lots of people. Join now with a 30 day money-back guarantee at schoolofpodcasting.com/join

School of Podcasting

Question of the Month: The Smallest Amount of Downloads

We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?

School of Podcasting

Hey, it's Dave Jackson from the School of Podcasting! In this episode, I dive into what truly delivers value to your podcast audience—drawing inspiration from an episode of the Novel Marketing podcast hosted by my buddy, Thomas Umstattd Jr..

As I was driving to PodIndy, I caught myself sharing Thomas Umstattd Jr.'s episode with friends, and it hit me: why was this episode good enough for me to recommend? Today, I'm breaking down the answer to that question and sharing snippets of what I like to call "value bombs," even if that phrase is a bit cringey.

Here's what I cover:

• Why knowing your audience inside and out is key to delivering value.
• How answering your audience's burning questions (like Thomas does) keeps them tuning in.
• The importance of overdelivering—smothering your audience in value so they want to share your show.
• Why direct recommendations from listeners are more powerful than any algorithm.
• Examples of how Thomas Umstattd Jr. teases upcoming content to keep listeners coming back.
• How sharing personal stories alongside expertise can connect with your audience.
• The role of hands-on “boots on the ground” experience versus just listing facts, and how this builds authority.
• Why saving your audience time or money equals big value.
• Teasing future episodes and weaving in stories to keep people engaged.
• The impact of authenticity and showing both sides of a topic.
• My own experiment comparing human podcasting value to AI research, and why the human touch still wins.
• A quick review/demonstration of the new Zoom PodTrack P4 Next and my honest thoughts on whether it’s worth upgrading from the original P4.
• Lessons from a membership site migration disaster—and the importance of always having a backup plan for your content.

Websites Mentioned:

• AuthorMedia.com — Home of the Novel Marketing podcast.
• SchoolofPodcasting.com — My home base for podcasting education.
• Perplexity AI — An AI research tool I tested for podcasting advice.
• Sweetwater — For buying podcast and audio gear.
• Backblaze — Backup service I use for safeguarding files.
• Voomly — New video host for my membership site.
• Loom and Tella — Video tools for creating support and course content.
• Gumroad - Tool to sell digital goods.

My big takeaway? To truly deliver value: know your audience, answer their questions, overdeliver, and don't be afraid to share your own stories and expertise. When you save them time, money, or frustration, you make your podcast not only worth listening to—but worth sharing.

Takeaways:

• Delivering value means understanding what your audience actually wants and needs.
• When you smother your audience in value, they'll be much more likely to share your content.
• The absurdity of using Shopify for authors often outweighs its perceived benefits and can lead to losses.
• Kickstarter is surprisingly the best alternative for authors wanting to sell books without the hassle of Shopify.

Mentioned in this episode:

Back Friday Deal on Podcast Reviews

Host: Hey, podcast creators! Are you ready to take your podcast to the next level? We have an unbeatable deal just for you!

Podcast Hotseat

Question of the Month: The Smallest Amount of Downloads

We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?

School of Podcasting

Live Appearances

I loved connecting with my audience. Here are the next events I will be at:

Where Will I Be?

Hey everyone, it’s Dave Jackson from the School of Podcasting! In today’s episode, I sit down with Heidi Kay Begay from Red House Productions (website: redhouseproductions.net) to discuss how you don’t need a massive audience to start monetizing your podcast. She reveals practical and inspiring strategies to pitch your value and land meaningful brand relationships, even when your show is still growing.

Key Points & Takeaways

• You Don’t Need Huge Download Numbers:
• Heidi Kay Begay
• shares how she started pitching to sponsors around episode 30 of her niche show, Flute360, and landed deals despite having a small audience.
• Mindset Shift: Treating your podcast like a business is crucial. I loved Heidi’s “corn and wheat” metaphor—don’t expect business results if you’re just planting hobby seeds!
• Pitching Sponsors: Heidi describes reaching out directly to music-branded companies—flute makers, apparel, gadgets—and focusing on how to create a win/win relationship from day one. She didn’t let her lack of experience or nerves stop her!
• Focus on Value Over Numbers: Rather than falling for CPM (cost per mille) models, Heidi looked at what brands spend for visibility in her industry—conference booths, event program ads, etc.—and built sponsorship packages (bronze, silver, gold) that reflected that value.
• Partnership, Not Just Ad Reads: Heidi emphasizes listening to a sponsor’s specific goals and showing genuine interest in their needs, often including interview opportunities and co-promotions to make the partnership more meaningful.
• Negotiation is Key: Most deals aren’t signed after one email. Expect lots of back and forth, and be ready to listen and adjust your offer. Don’t feel you need everything perfect before you start the conversation.
• Pricing Sponsorships: Heidi recommends considering not only downloads but also your total digital presence—social media, mailing list, engagement rates, speaking appearances, etc. Sponsors look at much more than just podcast stats.
• Campaign Tracking & Follow-Up: Not all sponsors require detailed post-campaign stats. Some are satisfied knowing their brand was featured; others want custom URLs to track results. Being organized and professional goes a long way.
• Dealing with Rejection: Both Heidi and I agree—a “no” today could be a “yes” later. Don’t burn bridges, rejection is often just “not now.”
• AI Music Tools: I shared my experience using Suno (suno.ai), an AI music creation platform, to generate podcast outro music. If you use paid tiers, you own the commercial rights (worth checking out, especially if you need affordable, legal music for your show).
• Check out Heidi's Course on Monetization.

Websites Mentioned

• redhouseproductions.net – Heidi’s podcast production/consulting hub.
• schoolofpodcasting.com – My site for podcast coaching, resources, and community.
• suno.ai – AI music creation platform.
• horseradionetwork.com – Referenced for creative sponsorship strategies.
• aroundthelayout.com – Model train podcast, discussed influencer marketing measurement.
• Heidi Kay Begay - Heidi's site including her Flute 360 show.
• Dave Jackson’s Guide to Confident Podcast Launching & Marketing - Dave on Heidi's show

Episodes About Getting Sponsors

• From Model Trains to Money: Monetizing Your Passion Podcast
• Making a Living Talking about Horses - Glen the Geek is Never Boring
• Why Your Media Kit is Probably Trash: Lessons from Justin Moore

A No Might Be a Not Now

If you think your audience is too small to monetize, don’t let that stop you from reaching out to potential sponsors. You never know until you ask! A “no” is just a “no for now”—sometimes those decline emails turn into bigger opportunities down the road.

Want help launching, growing, or monetizing your podcast? Head to schoolofpodcasting.com and use promo code listener for a special deal. Thanks for tuning in, and if you liked the show, please share it with a friend!

Mentioned in this episode:

Check Out Dave's Newsletter With Behind the Scenes Content

In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community

Podcasting Observations

Live Appearances

I loved connecting with my audience. Here are the next events I will be at:

Where Will I Be?

Question of the Month: The Smallest Amount of Downloads

We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?

School of Podcasting

Back Friday Deal on Podcast Reviews

Host: Hey, podcast creators! Are you ready to take your podcast to the next level? We have an unbeatable deal just for you!

Podcast Hotseat

Hey, it’s Dave Jackson from School of Podcasting, and in this episode, I look into what podcasters can learn from Ace Frehley of Kiss—even though Ace wasn't the most technically brilliant guitarist, his unique approach made him a massive inspiration for millions. I share how Ace’s story relates to how we think about our own podcasting journey.

• Be Yourself: Just like Ace was always Ace, when you’re podcasting, lean into what makes you unique. Your “superpower” may be simply being authentic and relatable.
• You Don’t Have to Be the Best: Ace wasn’t the most technically gifted, but millions saw themselves in him because his style was accessible and inspiring. You don’t have to be the smartest or most polished podcaster to make an impact.
• Find What Sets You Apart: Ace created the iconic smoking guitar—a visual nobody else had. What can you do to stand out in the podcasting space? (it's a hard question)
• Continuous Improvement: Ace’s smoking guitar started as a basic smoke bomb and was improved again and again. Tweak, pivot, and keep making your show better.
• Know Your Role and Play for the Team: Ace knew his part in Kiss and played what was right for the song, not just what made him look good. As a podcaster, sometimes the best thing is to let your guest or co-host shine.
• Connect with Your Audience: Ace was famous for taking time with fans, speaking their language, and connecting through his style. Make sure you’re speaking your listeners’ language and not talking “above” or “below” them.
• Protect Your Rights: When it comes to business decisions, maintain ownership of your content whenever possible—like Ace leasing his makeup design to Kiss rather than selling it outright.
• Have Fun and Know When to Walk Away: Ace left Kiss and walked away from millions because it wasn’t fun anymore. If your podcast isn’t bringing you joy, consider your options.
• Overcome Setbacks: Ace faced business, creative, and personal struggles but kept moving forward. Don’t let challenges stop your podcast journey.
• Be Innovative and Audience-Focused: Innovation drew attention to Ace, and keeping your audience in mind helps you deliver a show people remember.

Today I use the analogy comparing AI-generated content to instant mashed potatoes out of a box. While it’s impressive how quickly and easily you can whip something up with AI—just like it’s convenient to make mashed potatoes from a box—the outcome usually isn’t that memorable. Most of the time, I find myself more amazed by the technology itself than by what it produces.

Growing up, my mom tried to make instant mashed potatoes edible by mixing in milk and lots of butter, but honestly, they still couldn’t compare to homemade mashed potatoes made from real potatoes, mashed by hand. When you taste those homemade mashed potatoes, it’s something you remember—they’re just better.

The point I wanted to make is that shortcuts like AI (or boxed potatoes) may save time, but when I put in the time to create something myself—from scratch—it always turns out more remarkable and worth sharing with my audience. That’s what I strive for in my podcasting: to create something people remember, not just something that’s quick and easy.

Josh Liston from Sake This had me thinking how I've never shared something created by AI because of the content (maybe because it was cool).

Recently, I made a change at the School of Podcasting—I’ve retired the “unlimited consulting” offer and now give members up to five hours of consulting each month. Honestly, most folks never came close to hitting that limit, but this shift helps clarify expectations, so it’s easier for you to understand what you’re getting.

Don’t worry, nothing is really lost; you’ll still get individualized help, awesome resources, and the same dedicated support I’ve always offered. If you ever need more help, just ask—I’m here to help podcasters succeed!

Mentioned in this episode:

Live Appearances

I loved connecting with my audience. Here are the next events I will be at:

Where Will I Be?

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Dreaming of starting your own podcast but not sure where to begin? Podcasting in Six Weeks gives you a clear, step-by-step path to go from idea to launch with confidence.

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Question of the Month: The Smallest Amount of Downloads

We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?

School of Podcasting

We're diving into the oh-so-fun world of podcast listening habits today, folks. Some people think most listeners are "Full." So how many podcasts are we actually cramming into our ears each week? And let me tell you, the answers are as varied as the podcasts themselves. From folks who binge a couple of episodes while commuting to some who claim they listen to 30-plus shows, it’s a wild ride. So grab your headphones and settle in as we break down the absurdity of our listening obsessions and peek behind the curtain of our podcasting lives.

Takeaways:

• Podcasting might feel saturated, but there's always room for new shows and ideas.
• Listeners subscribe to many shows, but they often only tune into a select few episodes weekly.
• The average podcast listener seems to juggle multiple shows, depending on their daily activities.
• Even seasoned podcasters have varied listening habits that shift over time and circumstances.
• Finding a good podcast is like finding a needle in a haystack, but hey, it's worth the search!
• People are still engaging with podcasts, despite claims of saturation in the market.

Contributors:

• thepharmacistsvoice.com
• perrysburgpodcast.com
• backlookcinema.com
• askralph.com
• schoolofpodcasting.com
• stevestewart.me
• practicalprepping.info
• theruckersedge.com
• welcometoearthstories.com
• schoolofpodcasting.com/pocketcasts
• podcasteditorsacademy.com

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In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community

Podcasting Observations

Get Your Podcast Up and Going in Six Weeks

Dreaming of starting your own podcast but not sure where to begin? Podcasting in Six Weeks gives you a clear, step-by-step path to go from idea to launch with confidence.

Podcasting in Six Weeks

Question of the Month: The Smallest Amount of Downloads

We all want a bigger audience. We all put a lot of work into our shows. With this in mind, what is the smallest amount of downloads you would do the show for? If it drops below a number would you stop, or put effort into finding out why?

School of Podcasting

Live Appearances

I loved connecting with my audience. Here are the next events I will be at:

Where Will I Be?