What is the Google 7-11-4 Rule?

Alright, folks! Today we’re diving into the wild world of the 7-11-4 rule—yep, that’s seven hours, eleven touch points, and four platforms. Sounds like a secret menu item, right? But seriously, this rule is the key to building trust with your audience before they whip out their wallets.

We’ll break down how to keep your listeners engaged and coming back for more, whether it’s through podcasts, blogs, or social media. And hey, if you’ve ever felt like you’re shouting into the void, we’ve got some tips to help you shine bright across all the right channels. So, buckle up, because we’re about to make your podcasting game way stronger!

Most tools relate it to the book Winning the Zero Moment of Truth.

Tracy Johnson Triple Threat Filter

Getting guests on your podcast? Let’s level it up with the triple threat filter! We chat with Tracy Johnson, an old radio pro, share how to choose the perfect guest.

First off, familiarity is key; the more well-known they are, the better your chances of snagging listeners. But wait, it’s not just about fame.

Your guest also needs to be relevant to your audience. If nobody cares about them, you might as well talk to your houseplant! L

astly, we dive into the importance of having an entertaining guest. Are they interesting? Can they tell a story that keeps your audience hooked?

Check out Tracy's book: Mic Drop Moments: The Playbook For Unforgettable Guest Interviews

Podpage's Guest Workflow and Benefits

We also share how PodPage can help streamline your guest workflow, making it super easy to manage your guests’ info and boost your podcast’s visibility. By the end of this episode, you’ll have all the tools you need to attract amazing guests and keep your audience coming back for more. Let’s get to it!

Takeaways:

• In the podcast world, people spend about seven hours engaging with content before they buy anything.
• The 7114 rule is essential for marketing, involving seven hours of content, eleven touch points, and four platforms.
• To build trust, your audience should meet your brand across at least four different channels over time.
• Creating diverse content helps engage listeners better and builds a loyal audience over time.

Mentioned In This Episode

Mic Drop Moments: The Playbook For Unforgettable Guest Interviews

Winning the Zero Moment of Truth.

School of Podcasting

Full Interview with Tracy Johnson on the School of Podcasting

Mentioned in this episode:

Podpage Monthly Meetup

June 5th, 2 PM EST

UTILIZING AUDIENCE SURVEYS

Want to grow your podcast by truly understanding your listeners? Join us for a live walkthrough of Podpage’s built-in Audience Survey tool. We’ll show you how easy it is to create surveys, collect valuable feedback, and use the results to shape your content, grow your community, and deepen listener engagement. Whether you're just starting out or scaling your show, this feature can help you connect with your audience like never before

Monthly Meetup

This podcast uses the following third-party services for analysis:

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Today, we're diving into some awesome ways to jazz up your website! We’re chatting about nifty tools that can help you add features, like a super handy events calendar. Plus, we’ll throw in some solid advice on picking the perfect guest for your podcast—because let’s be real, if you’re not excited about your guest, why even bother? We’ll spill the tea on redirects, too, so you don’t lose your precious SEO when changing your site around. So, grab your headphones and let’s make your podcast website shine!

Building a killer podcast website doesn’t have to require a PhD in coding. Today, we’re diving into the magical land of website tools that will make your life easier and your site way cooler. Ever thought about adding an events calendar to your page? Yeah, me too! I stumbled upon this nifty tool called Elfsight that lets you whip up an events calendar faster than you can say ‘podcast launch’. It’s perfect for keeping your audience in the loop about all the fun stuff happening in your podcasting world. And guess what? You can even customize it without touching a single line of code. Just grab some code from Elfsight, paste it into your PodPage, and boom! You’ve got an events calendar that updates automatically. Talk about a time saver! Plus, if you’re on a budget, there’s a free plan to help you kick the tires. Oh, and if you’re all about making those podcast connections, we also chat about how to pick the right guests for your show. Spoiler alert: if you’re not feeling that ‘YES!’ vibe when you see a potential guest, it’s probably a no. Remember, your podcast deserves energy and excitement!

Takeaways:

• In this episode, we discussed tools that enhance podcast websites, including an events calendar feature.
• The significance of redirecting domain names was emphasized to preserve SEO and audience accessibility.
• Effective guest selection for podcasts requires enthusiasm; any hesitation should lead to reconsideration.
• We highlighted the benefits of PodPage's affiliate program, which offers commissions for referrals.
• Listeners were encouraged to utilize audience surveys within PodPage to gain valuable insights and improve engagement.
• A reminder was given about our upcoming meetup focusing on audience listener surveys and Q&A sessions.

Links referenced in this episode:

• podpage.com
• podpage.com/affiliates
• akronpodcast.com
• Elfsight
• Redirect.pizza
• Monthly Meetup - Using Audience Surveys
• powerofpodcasting.com

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

The principal theme of our discussion revolves around the best practices in podcasting, as articulated through an extensive survey conducted with 1,600 podcasters.

Alex was looking for the reasons behind the high attrition rate among novice podcasters, particularly those quitting before seven episodes.

We talk about the critical aspects of podcasting, including design, content creation, search engine optimization, and monetization strategies. The goal is to furnish both seasoned professionals and newbies with actionable insights that can enhance their podcasting experience and foster greater audience engagement.

So we talk best practices of getting started, being booked as guests, and finding your community.

Takeaways:

• The podcasting landscape continuously evolves, and understanding best practices is paramount for success.
• Self-discipline and self-care emerged as crucial factors influencing the longevity of podcasters' careers.
• Engaging with listener feedback can significantly enhance the quality and relevance of podcast content.
• Creating a cohesive podcast network fosters community and provides recognition for podcasters' efforts.
• Effective outreach strategies are essential for podcasters seeking to expand their audience and opportunities.
• Podmatch serves as a valuable resource for podcasters to connect and collaborate, enhancing their visibility and growth.

Links referenced in this episode:

• podpage.com
• mediakit.podpage.com
• podpage.com/affiliates
• podmatch.com
• podmatch.com/network
• schoolofpodcasting.com
• Dave Interviews Jesus

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

If you want people to stick around and take action on your website, you’ve got to make it easy for them. In this episode, we break down the common friction points that stop visitors in their tracks—and how to fix them. I’ll share three powerful tools to help you keep your SEO strong, start monetizing, and customize your site without a lot of tech headaches. Plus, we’ll talk about the language you use on your site and how simple changes can lead to better engagement. If you’re looking to turn your website into a place where visitors connect, click, and come back for more, this episode is for you.

Takeaways:

• Website engagement can be significantly hindered by unnecessary friction between the visitor and the desired action.
• Ensuring that contact information is easily accessible on your website is essential for visitor engagement.
• Using tools like Redirect Pizza can help preserve SEO when transitioning between domains.
• Effective communication with your audience often requires simplifying the navigation paths on your website.

Links referenced in this episode:

• podcastwebsitetips.com
• redirectpizza.com
• akronpodcast.com
• elfsight.com
• powerofpodcasting.com

Mentioned in this episode:

See What Your Show Looks Like on Podpage

Go to podpage.com/preview and enter your name (or RSS Feed) and get a preview of how great your show would look like on Podpage. Start your 14-day Free Trial today.

Podpage Preview

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Understanding Podpage Network Websites

The primary focus of today's discussion centers around the intricacies of understanding Podpage network websites. I want you to understand the functionality of network pages, which serve as a centralized platform for showcasing various podcasts within a singular network. Joining us to help explain is the founder of Podpage Brenden Mulligan.

Each show has a dedicated subpage, although it is crucial to note that these do not possess separate domain names.

Selling Products with No Monthly Fees

You have a product. You did your research and it fits in with your audience, but you're still a little worried. Have no fear today we talk about two options that enable you to sell products with no monthly fee (and they only take a small amount of the purchase). This enables your to achieve "proof of concept" with your product. Check out Payhip.

How To Adjust to the Announcement Bar in Podpage

The Announcement bar is a great way to draw attention to a call to action. But what if you don't have one right now? How do you turn it off?

Did You Lose Your Audience When You Introduced Your Guest?

We also explore the implications of effectively introducing guests to retain audience engagement and the importance of relevance over exhaustive accolades. Don't read the full Linkedin bio, just the relevant part.

Takeaways:

• In this episode, we elucidate the functionality and advantages of the PodPage network websites, emphasizing their role in enhancing podcaster visibility.
• We provide listeners with valuable insights on effectively monetizing their content through digital products, highlighting cost-effective options.
• One critical aspect discussed is a rambling introduction of your guests
• Listeners are guided through customizing the announcement bar in PodPage to better serve their audience's needs and preferences.
• We explore the implications of network website presence and clarify that shows do not receive individual domain names under the network plan.
• The episode stresses the necessity of relevance in guest introductions, advising hosts to focus on pertinent information to retain listener interest.

Links referenced in this episode:

• podpage.com
• payhip.com
• gumroad.com
• podcastwebsitetips.com
• powerofpodcasting.com

Mentioned in this episode:

See What Your Show Looks Like on Podpage

Go to podpage.com/preview and enter your name (or RSS Feed) and get a preview of how great your show would look like on Podpage. Start your 14-day Free Trial today.

Podpage Preview

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

This is a replay of our monthly meetup, where you learn how newsletters have better reach, open rates, click-through rates, and more than social media. I am not "anti-social media" as it's a great place to be social and interact with your audience, but if you want to market (and make it easy to share), you can't go wrong with a newsletter.

See the video version.

Takeaways:

• Newsletters possess a significantly higher engagement rate when compared to social media platforms, making them an advantageous tool for audience growth.
• The number of individuals who engage with marketing material via email substantially exceeds those engaging through social media, thus emphasizing email's effectiveness.
• Utilizing newsletters allows content creators to reach their audience directly in their inbox, circumventing the ephemeral nature of social media posts.
• A well-structured newsletter can provide a more personal connection with the audience, fostering loyalty and a community around the content.

Links referenced in this episode:

• schoolofpodcasting.com
• tinkmedia.com
• powerofpodcasting.com
• podpage.com
• substack.com
• sendfox.com
• mailerlite.com
• convertkit.com (now kit)
• appsumo.com
• onvacado.com

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Is This Worth It?

Ever wonder if your podcast website is actually helping you grow your audience—or just sitting there looking pretty? In this episode, I chat with podcast branding expert Mark Des Cotes from PodcastBranding.co about what makes a great podcast website and why it's more than just a digital business card.

Welcome Mark Des Cotes

Mark explains why your site should not just aim to attract many visitors—it needs to attract the right ones. We discuss the essentials of branding, visual hierarchy, and how to ensure that your website instantly communicates what your podcast is all about. We also cover some common mistakes podcasters make, such as not clearly indicating how listeners can contact them or making it difficult to find their actual episodes on the site.

We also talk about design—things like choosing the right colors, making sure your logo fits your brand, and using SEO to get your site in front of the right people. Mark shares his insights on creating a website that looks great and works for you, helping you build deeper connections with your audience.

Key takeaways:

✅ Your podcast website should clearly communicate your message and brand.

✅ SEO isn’t just for bloggers—it helps the right audience find your show.

✅ A simple contact form makes it easier for listeners to reach out.

✅ A strong call-to-action in your hero section gets visitors engaged.

✅ Make sure all your podcast episodes are easy to find and play directly on your site.

✅ Bonus: Adding extra resource pages can make your site even more useful.

If you’re ready to take your podcast website from “meh” to must-visit, this episode is for you!

Links referenced in this episode:

• podcastbrandingco.com
• congressionaldish.com
• Podpage.com
• podcastwebsitetips.com/survey
• podcastwebsitetips.com/newsletter
• podcastwebsitetips.com/21
• podcastwebsitetips.com/voicemail

Mentioned in this episode:

Check Out TryPodpage.com and Build Your Website in 10 Minutes

If you're tried of trying to force a podcast website into Squarespace, or Wix and you've had it up to here with the endless plugin and theme updates of WordPress then you need to check out TryPodpage.com you can build a podcast website in 10 minutes or less without having to learn a bunch of coding. Worried about a learning curve, check out the free course at www.learnpodpage.com

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

We are rebranding the show from "Your Podcast Website" to "Podcast Website Tips."

We will still discuss podcast websites and use this show to communicate with the Podpage community and customers.

Today, we talk about the news Audience Survey from Podage (see video)

Follow the show and never miss an episode.

This show is based off of YOUR feedback. Leave a question/feedback at

podcastwebsitetips.com/voicemail

Mentioned in this episode:

See What Your Show Looks Like on Podpage

Go to podpage.com/preview and enter your name (or RSS Feed) and get a preview of how great your show would look like on Podpage. Start your 14-day Free Trial today.

Podpage Preview

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Navigating the digital landscape of podcasting requires more than just compelling content; it also necessitates a well-maintained website. Broken links can significantly undermine a podcast's credibility and SEO performance. Today I cover the crucial issue of broken links, using his nearly two-decade experience in podcasting as a backdrop. I discuss the frustrating experience of encountering 404 errors, which frustrate potential listeners and reflect poorly on the podcaster's commitment to maintaining their online presence. This episode emphasizes the importance of regularly auditing your website for broken links, as neglecting this can lead to increased bounce rates and decreased search engine rankings.

Got Feedback On This Episode?

I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer. 

Episode Survey

I give you actionable advice on utilizing free link checker tools to identify and rectify these errors. I share my experience with a particular tool, revealing a disheartening number of broken links on his site. However, he also highlights the positive aspect of easily fixing these issues through a user-friendly interface. Podcasters can enhance their brand reputation by prioritizing link maintenance, improving user experience, and driving more traffic to their shows. This episode serves as a wake-up call for podcasters to take charge of their web presence and ensure their digital footprint is as polished as their audio content.

As someone who has published content on the Internet, one of my biggest issues is companies I talked to twenty years ago have gone out of business. The other one is fat fingers :)

Takeaways:

• Broken links can frustrate visitors, leading to a negative perception of your website.
• Regularly checking for broken links is essential to maintain your website's SEO health.
• Broken links can increase bounce rates, as users leave after encountering 404 errors.
• Using free link checker tools can help identify and fix broken links on your site.
• Search engines may penalize websites with broken links, impacting overall search rankings.
• Maintaining internal link integrity is crucial for distributing link equity throughout your site.

Mentioned In This Episode

Join the School of Podcasting

Website Resources

Listen to Podcast Website Tips: Growing Your Podcast via the Web

Sitechecker Pro Free Link Checker (as it's part of the 14-day trial)

Full Site Edit From Semrush

School of Podcasting

Mentioned in this episode:

We Make Good Podcasts BETTER! - PodcastHotSeat.com

Ready to take your show to the next level? Check out Podcast Hot Seat.

You provide an episode, and I listen to the whole thing. I then point out what you're doing right and identify anything that needs polish. I also review your website and ensure you're not missing any low-hanging fruit.

You also get a FREE MONTH at the School of Podcasting (including unlimited coaching).

It's time to hop into the hot seat and get your podcast growing!

Podcast Hot Seat

This podcast uses the following third-party services for analysis:

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Bounce rate is a measurement used in SEO to measure engagement on your website. Depending on the type of website, it can be REALLY important, or you may decide not to sweat it.

What is Bounce Rate?

It is calculated by dividing the number of single-page sessions (bounces) by the total sessions and shown as a percentage. For example, if 500 out of 1,000 visitors leave after viewing just one page, the bounce rate would be 50%. YAY MATH!

It Depends On the Situation

Bounce rate significance depends on the page type and its goals. A high bounce rate on a customer service page may be fine if users quickly find what they need. However, a high bounce rate on a landing page meant to convert visitors could signal issues like poor content or mismatched expectations.

What is a Good Bounce Rate?

Well, as I stated above, "Good" is relative. Generally, a good bounce rate is around 40% or lower, while rates above 55% may warrant further investigation.

Mentioned In This Episode

Join the School of Podcasting

Website Resources

Listen to Podcast Website Tips: Growing Your Podcast via the Web

Link Whisperer - WordPress plugin for cross-linking

Fathom Easy-to-Understand Website Stats

Sources:

Mailchimp

Semrush

CXL

Fullstory

Rebrand Coming Your Way

If you're new to the show I recently switched job from Libsyn to Podpage. One of the things I will be doing for my role at Podpage will be to do a podcast about Podcast Websites with Podpage as the Sponsor. If this sounds very familiar to this show, then you're on the same page as I am.

So not much will change going forward, the name and artwork and maybe the website. I'll keep you informed, but if you've been wondering where new episodes have been, now you know.

Thanks so much.

Mentioned in this episode:

See What Your Show Looks Like on Podpage

Go to podpage.com/preview and enter your name (or RSS Feed) and get a preview of how great your show would look like on Podpage. Start your 14-day Free Trial today.

Podpage Preview

Check Out TryPodpage.com and Build Your Website in 10 Minutes

If you're tried of trying to force a podcast website into Squarespace, or Wix and you've had it up to here with the endless plugin and theme updates of WordPress then you need to check out TryPodpage.com you can build a podcast website in 10 minutes or less without having to learn a bunch of coding. Worried about a learning curve, check out the free course at www.learnpodpage.com

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy