Get Proven Ideas From Google For Your Podcast

Let’s kick things off with some nifty tips on how to boost your podcast website! First up, we talked about a super easy way to find content ideas that actually rank well in search engines. Spoiler alert: it involves a little visit to Google. Yep, just type in your keyword and watch the magic happen. You’ll find all sorts of related terms popping up, which can spark some killer blog post ideas. We even dove into the ‘People Also Ask’ section—trust me, it’s a goldmine for understanding what folks are curious about. Why not weave those questions into your content? It’s like having a cheat sheet for what your audience wants to know!

Free Tool For Email Lists and SO MUCH MORE

Then we switched gears to discuss a fab tool for managing your podcast emails. If you haven't met Systeme IO yet, you’re in for a treat. It’s this all-in-one platform that’s not just about emails but also about building your community and selling courses. The free plan is quite generous, and you don’t have to worry about those pesky fees eating away at your profits. I mean, who doesn’t love a good deal, right? Oh, and if you’re looking to embed cool stuff on your PodPage, we’ve got the scoop on how to do that without breaking a sweat.

Customer Spotlight: Mark King

Lastly, we showcased our first customer spotlight—Mark King from the Impact Investing Roadshow podcast. Mark shared his journey from WordPress frustrations (you know the drill, right?) to the smooth sailing he’s experiencing with PodPage. His insights on how the platform has simplified guest management are pure gold. We wrapped up with a nifty new feature on PodPage that lets you showcase categories right on your homepage. It’s all about making it easier for your listeners to find what they love. So, whether you’re a podcasting newbie or a seasoned pro, this episode is packed with juicy tidbits to help you thrive online!

Free QR Maker For Your Website and Marketing

We are all well aware of what a QR code is thanks to our old friend Covid, but how do you make one. Here are the steps:

1. Go to your website using the Chrome browser
2. Right click on the site
3. Click on "Create QR Code for this Website"
4. Downloads the image or copy and paste it into youe documents

If you want one that is more customizable (and does a whole lot more) check out Switchy (aff link)

Takeaways:

• We talked about a super cool free way to get content ideas that actually rank well.
• Google is your best buddy when you need to know what people are searching for, seriously!
• We learned that using categories on your podcast page can really boost listener engagement and website traffic.
• Mark King shared his journey from WordPress chaos to PodPage bliss and why it matters.
• Embedding forms or playlists on your site can really enhance your podcast's interaction with fans.
• The new updates to the category feature on PodPage helps keep your audience glued to your content, and that's what we want!

Links referenced in this episode:

• impactinvestingroadshow.com
• podpage.com
• powerofpodcasting.com
• Systeme.io (aff link)
• Preview your site at www.podpage.com/preview
• Adding Categories to your front page video https://youtu.be/tT_sX1PeaF0
• Switchy Link Shortener and so much more (QR Codes with Stats!)

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

This is a replay of the Podpage monthly meetup where we dig into the nitty-gritty of pitching your podcast, this episode is all about making sure you don’t just have a cool show, but you can actually tell people about it without sounding like a deer in headlights. We kick things off with some solid advice on how to craft an elevator pitch that doesn’t make you want to hide under a rock. You’ll learn that it’s all about knowing who your podcast is for, what it’s about, and how it benefits your listeners. Think of it as your podcast’s first impression, and we all know how important those are!

As we chat, we sprinkle in some real-world examples, and trust me, you’ll want to pay attention here! Whether you’re at a conference or just chatting with a friend, having that quick pitch ready to roll is crucial. We even throw in some fun anecdotes about making your podcast stand out in a sea of others. And don’t worry, we keep it light with some playful banter because who says learning has to be boring? By the end of this episode, you’ll be armed with the tools to confidently share your podcast and hook potential listeners like a pro!

So, if you’re ready to elevate your podcast game and get those listeners flocking to your show, this episode is a must-listen. We’ll help you go from mumbling about your podcast to delivering a killer pitch that leaves everyone wanting to know more!

Takeaways:

• Pitching your podcast is essential, so have your elevator pitch ready to go.
• Your podcast description should explain the benefits for listeners clearly and concisely.
• Keep your pitch simple and avoid jargon; make it easy for anyone to understand.
• Focus on the unique aspects of your show that make it different from others.
• Engage your audience by highlighting what they can gain by listening to your podcast.
• Practice your pitch until you can deliver it confidently and naturally.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

If you wanna be found in AI search, you gotta get your content game on point! We’re diving into some super simple tips that’ll help your website catch the eyes of those AI tools, not just Google and Bing.

We’ll chat about making your writing direct and conversational—no one’s got time for fluff, right? Plus, we’ll throw in the magic of using proper headings and a nifty TLDR at the start of your articles to keep things snappy. So, grab your favorite drink, kick back, and let’s make sure your podcast website shines in the world of AI search!

Takeaways:

• Getting found in AI search requires content that is direct and conversational, so keep it friendly!
• Including a TLDR section at the top of your articles can really help AI understand your content better.
• Make sure to use proper heading structures like H1, H2, and H3 for better SEO results!
• Claiming your Google Business Profile can boost your authority and help with AI search visibility.
• Using credible sources and expert quotes in your content can enhance your credibility and SEO ranking.
• To get noticed by Google, aim for at least 600 words in your episode descriptions, it’s worth it!

Links referenced in this episode:

• Matt Diggity Video on Ranking in AI Search
• Monthly Meetup on Audience Surveys
• askthepodcastcoach.com/live
• podcastwebsitetips.com
• podpage.com/preview
• powerofpodcasting.com
• School of Podcasting

Mentioned in this episode:

July Monthly Meetup

Want to grow your audience and connect with fellow creators? This month, we’re diving into elevator pitches — what they are, why they matter, and how to craft one that hooks listeners fast. Then, you'll get a chance to test your pitch in a supportive, fun group of fellow podcasters. Whether you’re launching your first show or leveling up your brand, this session is for you

Monthly Meetup

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

What is the Google 7-11-4 Rule?

Alright, folks! Today we’re diving into the wild world of the 7-11-4 rule—yep, that’s seven hours, eleven touch points, and four platforms. Sounds like a secret menu item, right? But seriously, this rule is the key to building trust with your audience before they whip out their wallets.

We’ll break down how to keep your listeners engaged and coming back for more, whether it’s through podcasts, blogs, or social media. And hey, if you’ve ever felt like you’re shouting into the void, we’ve got some tips to help you shine bright across all the right channels. So, buckle up, because we’re about to make your podcasting game way stronger!

Most tools relate it to the book Winning the Zero Moment of Truth.

Tracy Johnson Triple Threat Filter

Getting guests on your podcast? Let’s level it up with the triple threat filter! We chat with Tracy Johnson, an old radio pro, share how to choose the perfect guest.

First off, familiarity is key; the more well-known they are, the better your chances of snagging listeners. But wait, it’s not just about fame.

Your guest also needs to be relevant to your audience. If nobody cares about them, you might as well talk to your houseplant! L

astly, we dive into the importance of having an entertaining guest. Are they interesting? Can they tell a story that keeps your audience hooked?

Check out Tracy's book: Mic Drop Moments: The Playbook For Unforgettable Guest Interviews

Podpage's Guest Workflow and Benefits

We also share how PodPage can help streamline your guest workflow, making it super easy to manage your guests’ info and boost your podcast’s visibility. By the end of this episode, you’ll have all the tools you need to attract amazing guests and keep your audience coming back for more. Let’s get to it!

Takeaways:

• In the podcast world, people spend about seven hours engaging with content before they buy anything.
• The 7114 rule is essential for marketing, involving seven hours of content, eleven touch points, and four platforms.
• To build trust, your audience should meet your brand across at least four different channels over time.
• Creating diverse content helps engage listeners better and builds a loyal audience over time.

Mentioned In This Episode

Mic Drop Moments: The Playbook For Unforgettable Guest Interviews

Winning the Zero Moment of Truth.

School of Podcasting

Full Interview with Tracy Johnson on the School of Podcasting

Mentioned in this episode:

July Monthly Meetup

Want to grow your audience and connect with fellow creators? This month, we’re diving into elevator pitches — what they are, why they matter, and how to craft one that hooks listeners fast. Then, you'll get a chance to test your pitch in a supportive, fun group of fellow podcasters. Whether you’re launching your first show or leveling up your brand, this session is for you

Monthly Meetup

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Today, we're diving into some awesome ways to jazz up your website! We’re chatting about nifty tools that can help you add features, like a super handy events calendar. Plus, we’ll throw in some solid advice on picking the perfect guest for your podcast—because let’s be real, if you’re not excited about your guest, why even bother? We’ll spill the tea on redirects, too, so you don’t lose your precious SEO when changing your site around. So, grab your headphones and let’s make your podcast website shine!

Building a killer podcast website doesn’t have to require a PhD in coding. Today, we’re diving into the magical land of website tools that will make your life easier and your site way cooler. Ever thought about adding an events calendar to your page? Yeah, me too! I stumbled upon this nifty tool called Elfsight that lets you whip up an events calendar faster than you can say ‘podcast launch’. It’s perfect for keeping your audience in the loop about all the fun stuff happening in your podcasting world. And guess what? You can even customize it without touching a single line of code. Just grab some code from Elfsight, paste it into your PodPage, and boom! You’ve got an events calendar that updates automatically. Talk about a time saver! Plus, if you’re on a budget, there’s a free plan to help you kick the tires. Oh, and if you’re all about making those podcast connections, we also chat about how to pick the right guests for your show. Spoiler alert: if you’re not feeling that ‘YES!’ vibe when you see a potential guest, it’s probably a no. Remember, your podcast deserves energy and excitement!

Takeaways:

• In this episode, we discussed tools that enhance podcast websites, including an events calendar feature.
• The significance of redirecting domain names was emphasized to preserve SEO and audience accessibility.
• Effective guest selection for podcasts requires enthusiasm; any hesitation should lead to reconsideration.
• We highlighted the benefits of PodPage's affiliate program, which offers commissions for referrals.
• Listeners were encouraged to utilize audience surveys within PodPage to gain valuable insights and improve engagement.
• A reminder was given about our upcoming meetup focusing on audience listener surveys and Q&A sessions.

Links referenced in this episode:

• podpage.com
• podpage.com/affiliates
• akronpodcast.com
• Elfsight
• Redirect.pizza
• Monthly Meetup - Using Audience Surveys
• powerofpodcasting.com

Mentioned in this episode:

July Monthly Meetup

Want to grow your audience and connect with fellow creators? This month, we’re diving into elevator pitches — what they are, why they matter, and how to craft one that hooks listeners fast. Then, you'll get a chance to test your pitch in a supportive, fun group of fellow podcasters. Whether you’re launching your first show or leveling up your brand, this session is for you

Monthly Meetup

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

The principal theme of our discussion revolves around the best practices in podcasting, as articulated through an extensive survey conducted with 1,600 podcasters.

Alex was looking for the reasons behind the high attrition rate among novice podcasters, particularly those quitting before seven episodes.

We talk about the critical aspects of podcasting, including design, content creation, search engine optimization, and monetization strategies. The goal is to furnish both seasoned professionals and newbies with actionable insights that can enhance their podcasting experience and foster greater audience engagement.

So we talk best practices of getting started, being booked as guests, and finding your community.

Takeaways:

• The podcasting landscape continuously evolves, and understanding best practices is paramount for success.
• Self-discipline and self-care emerged as crucial factors influencing the longevity of podcasters' careers.
• Engaging with listener feedback can significantly enhance the quality and relevance of podcast content.
• Creating a cohesive podcast network fosters community and provides recognition for podcasters' efforts.
• Effective outreach strategies are essential for podcasters seeking to expand their audience and opportunities.
• Podmatch serves as a valuable resource for podcasters to connect and collaborate, enhancing their visibility and growth.

Links referenced in this episode:

• podpage.com
• mediakit.podpage.com
• podpage.com/affiliates
• podmatch.com
• podmatch.com/network
• schoolofpodcasting.com
• Dave Interviews Jesus

Mentioned in this episode:

July Monthly Meetup

Want to grow your audience and connect with fellow creators? This month, we’re diving into elevator pitches — what they are, why they matter, and how to craft one that hooks listeners fast. Then, you'll get a chance to test your pitch in a supportive, fun group of fellow podcasters. Whether you’re launching your first show or leveling up your brand, this session is for you

Monthly Meetup

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

If you want people to stick around and take action on your website, you’ve got to make it easy for them. In this episode, we break down the common friction points that stop visitors in their tracks—and how to fix them. I’ll share three powerful tools to help you keep your SEO strong, start monetizing, and customize your site without a lot of tech headaches. Plus, we’ll talk about the language you use on your site and how simple changes can lead to better engagement. If you’re looking to turn your website into a place where visitors connect, click, and come back for more, this episode is for you.

Takeaways:

• Website engagement can be significantly hindered by unnecessary friction between the visitor and the desired action.
• Ensuring that contact information is easily accessible on your website is essential for visitor engagement.
• Using tools like Redirect Pizza can help preserve SEO when transitioning between domains.
• Effective communication with your audience often requires simplifying the navigation paths on your website.

Links referenced in this episode:

• podcastwebsitetips.com
• redirectpizza.com
• akronpodcast.com
• elfsight.com
• powerofpodcasting.com

Mentioned in this episode:

See What Your Show Looks Like on Podpage

Go to podpage.com/preview and enter your name (or RSS Feed) and get a preview of how great your show would look like on Podpage. Start your 14-day Free Trial today.

Podpage Preview

July Monthly Meetup

Want to grow your audience and connect with fellow creators? This month, we’re diving into elevator pitches — what they are, why they matter, and how to craft one that hooks listeners fast. Then, you'll get a chance to test your pitch in a supportive, fun group of fellow podcasters. Whether you’re launching your first show or leveling up your brand, this session is for you

Monthly Meetup

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Understanding Podpage Network Websites

The primary focus of today's discussion centers around the intricacies of understanding Podpage network websites. I want you to understand the functionality of network pages, which serve as a centralized platform for showcasing various podcasts within a singular network. Joining us to help explain is the founder of Podpage Brenden Mulligan.

Each show has a dedicated subpage, although it is crucial to note that these do not possess separate domain names.

Selling Products with No Monthly Fees

You have a product. You did your research and it fits in with your audience, but you're still a little worried. Have no fear today we talk about two options that enable you to sell products with no monthly fee (and they only take a small amount of the purchase). This enables your to achieve "proof of concept" with your product. Check out Payhip.

How To Adjust to the Announcement Bar in Podpage

The Announcement bar is a great way to draw attention to a call to action. But what if you don't have one right now? How do you turn it off?

Did You Lose Your Audience When You Introduced Your Guest?

We also explore the implications of effectively introducing guests to retain audience engagement and the importance of relevance over exhaustive accolades. Don't read the full Linkedin bio, just the relevant part.

Takeaways:

• In this episode, we elucidate the functionality and advantages of the PodPage network websites, emphasizing their role in enhancing podcaster visibility.
• We provide listeners with valuable insights on effectively monetizing their content through digital products, highlighting cost-effective options.
• One critical aspect discussed is a rambling introduction of your guests
• Listeners are guided through customizing the announcement bar in PodPage to better serve their audience's needs and preferences.
• We explore the implications of network website presence and clarify that shows do not receive individual domain names under the network plan.
• The episode stresses the necessity of relevance in guest introductions, advising hosts to focus on pertinent information to retain listener interest.

Links referenced in this episode:

• podpage.com
• payhip.com
• gumroad.com
• podcastwebsitetips.com
• powerofpodcasting.com

Mentioned in this episode:

July Monthly Meetup

Want to grow your audience and connect with fellow creators? This month, we’re diving into elevator pitches — what they are, why they matter, and how to craft one that hooks listeners fast. Then, you'll get a chance to test your pitch in a supportive, fun group of fellow podcasters. Whether you’re launching your first show or leveling up your brand, this session is for you

Monthly Meetup

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

This is a replay of our monthly meetup, where you learn how newsletters have better reach, open rates, click-through rates, and more than social media. I am not "anti-social media" as it's a great place to be social and interact with your audience, but if you want to market (and make it easy to share), you can't go wrong with a newsletter.

See the video version.

Takeaways:

• Newsletters possess a significantly higher engagement rate when compared to social media platforms, making them an advantageous tool for audience growth.
• The number of individuals who engage with marketing material via email substantially exceeds those engaging through social media, thus emphasizing email's effectiveness.
• Utilizing newsletters allows content creators to reach their audience directly in their inbox, circumventing the ephemeral nature of social media posts.
• A well-structured newsletter can provide a more personal connection with the audience, fostering loyalty and a community around the content.

Links referenced in this episode:

• schoolofpodcasting.com
• tinkmedia.com
• powerofpodcasting.com
• podpage.com
• substack.com
• sendfox.com
• mailerlite.com
• convertkit.com (now kit)
• appsumo.com
• onvacado.com

Mentioned in this episode:

July Monthly Meetup

Want to grow your audience and connect with fellow creators? This month, we’re diving into elevator pitches — what they are, why they matter, and how to craft one that hooks listeners fast. Then, you'll get a chance to test your pitch in a supportive, fun group of fellow podcasters. Whether you’re launching your first show or leveling up your brand, this session is for you

Monthly Meetup

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Is This Worth It?

Ever wonder if your podcast website is actually helping you grow your audience—or just sitting there looking pretty? In this episode, I chat with podcast branding expert Mark Des Cotes from PodcastBranding.co about what makes a great podcast website and why it's more than just a digital business card.

Welcome Mark Des Cotes

Mark explains why your site should not just aim to attract many visitors—it needs to attract the right ones. We discuss the essentials of branding, visual hierarchy, and how to ensure that your website instantly communicates what your podcast is all about. We also cover some common mistakes podcasters make, such as not clearly indicating how listeners can contact them or making it difficult to find their actual episodes on the site.

We also talk about design—things like choosing the right colors, making sure your logo fits your brand, and using SEO to get your site in front of the right people. Mark shares his insights on creating a website that looks great and works for you, helping you build deeper connections with your audience.

Key takeaways:

✅ Your podcast website should clearly communicate your message and brand.

✅ SEO isn’t just for bloggers—it helps the right audience find your show.

✅ A simple contact form makes it easier for listeners to reach out.

✅ A strong call-to-action in your hero section gets visitors engaged.

✅ Make sure all your podcast episodes are easy to find and play directly on your site.

✅ Bonus: Adding extra resource pages can make your site even more useful.

If you’re ready to take your podcast website from “meh” to must-visit, this episode is for you!

Links referenced in this episode:

• podcastbrandingco.com
• congressionaldish.com
• Podpage.com
• podcastwebsitetips.com/survey
• podcastwebsitetips.com/newsletter
• podcastwebsitetips.com/21
• podcastwebsitetips.com/voicemail

Mentioned in this episode:

July Monthly Meetup

Want to grow your audience and connect with fellow creators? This month, we’re diving into elevator pitches — what they are, why they matter, and how to craft one that hooks listeners fast. Then, you'll get a chance to test your pitch in a supportive, fun group of fellow podcasters. Whether you’re launching your first show or leveling up your brand, this session is for you

Monthly Meetup

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy