Today I look at using subdomains (this.website.com) for your podcast.

A subdomain is something like tv.apple.com where TV is the subdomain.

When to Use a Subdomain

You have a topic that doesn't mesh with your brand on your main website.

Your workflow prohibits you from adding it to your main website.

If you've had your main website and don't want to have to redirect the old site to look at the subdomain.

Does Google Hate Subdomains?

Quit answer is no. They do treat them like a separate website.

With this in mind backlinks to the subdomain don't necessarily boost the SEO of the main website. (Neil Patel said that 90% of the SEO will flow into the main website).

A Hypothetical Use

You want to lessen the number of distractions on your site, so you put your podcast in a subdomain. This way the main website is all about converting your sails.

Best Practices

Make your subdomain and main site look very similar so the visitor doesn't get confused.

Mentioned In This Episode

Join the School of Podcasting

Website Resources

Listen to Podcast Website Tips: Growing Your Podcast via the Web

Google saying subdomains are OK

Neil Patel on Subdomains.

Mentioned in this episode:

See What Your Show Looks Like on Podpage

Go to podpage.com/preview and enter your name (or RSS Feed) and get a preview of how great your show would look like on Podpage. Start your 14-day Free Trial today.

Podpage Preview

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Organic search is powerful. Why? Because it is FREE. This is why we all search for it. The days of keyword stuffing are behind us. Now we need to look at search intent.

Who is your audience and what are they trying to do?

First, integrate keywords effectively in your URL, page titles, headings, and the first paragraph of your content.

Second, ensure the quality and consistency of your content, aiming for high-quality material that readers are likely to share and that meets Google's standards.

Third, maintain an excellent user experience with a secure website, free of broken pages, and easy-to-read text.

Fourth, focus on the technical SEO aspects, like having a secure HTTPS site and avoiding 404 errors.

Finally, ensure your site is mobile-friendly, with readable text and easily tappable buttons to accommodate users on different devices.

Mentioned in this episode:

See What Your Show Looks Like on Podpage

Go to podpage.com/preview and enter your name (or RSS Feed) and get a preview of how great your show would look like on Podpage. Start your 14-day Free Trial today.

Podpage Preview

Podpage Makes Everything About Your Website Easier

I recently switched media hosts. One show used WordPress and the Other Used Podpage. When you redirect the show, the podpage website updates automatically. The other show on WordPress has all the previous episodes updated manually. Podpage is made for podcasters, and it makes EVERYTHING easier. Check it out at www.trypodpage.com

Podpage

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

What are your personal experiences with Google search results, and have you noticed any unusual or inconsistent AI-generated responses lately?

With search engines constantly evolving, you might find yourself straying from Google and exploring alternatives like Bing and DuckDuckGo. In this episode, we'll dive into the pros and cons of these search engines and guide you through how to get your website listed on them. Whether you're frustrated with Google's overflowing ads or curious about Bing's potential earnings, we've got you covered. Plus, we'll discuss the importance of sitemaps and how to ensure your site stays indexed, so your audience can easily find you no matter where they search. Stay tuned as we navigate the world beyond Google!

Mentioned In This Episode

Join the School of Podcasting

Website Resources

Listen to Your Podcast Website

Bing Webmaster Tools

https://www.bing.com/webmaster/about

Google Search Console

https://search.google.com/search-console

Namecheap

https://supportthisshow.com/namecheap

Coolerwebsites.com

Got Feedback On This Episode?

I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer. 

Episode Survey

Got a Comment? Leave it at www.yourpodcastwebsite.com/voicemail

Video on Adding Your Website to Bing

Video on Adding Your Website to Google

Mentioned in this episode:

See What Your Show Looks Like on Podpage

Go to podpage.com/preview and enter your name (or RSS Feed) and get a preview of how great your show would look like on Podpage. Start your 14-day Free Trial today.

Podpage Preview

Podpage Takes the Hassle Out of Websites

Podpage makes websites for PODCASTERS. It has so many features, including:

Built-in SEO features

Built-in voicemail page

Built-in Follow page (keep traffic on your site).

Give podpage a try to test it out.

Podpage

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Today, we're diving deep into a crucial yet frequently overlooked aspect of your online presence—the About page.

It's surprising how many people forget to include essential details like their full names or make their business and podcast information clear. In this episode, we will flip the "Your audience is the hero" script on its head, the power of storytelling in connecting with your listeners, and practical tips for crafting a compelling about page whether you're a business with a podcast or a podcast-centric website.

Plus, we'll touch on invaluable resources like Don Miller's "StoryBrand" and Matthew Dicks' "Storyworthy" to help refine your storytelling skills. Stay tuned for insights that could significantly impact how you present yourself and engage with your audience online!

The Sections of A Business About Page

The sections mentioned for an effective About Us page include:

• Characters (people behind the brand)
• Conflict (the problem the business solves)
• Resolution (the outcome and impact)
• Vision for the future (where the business is going)
• Dialog (quotations and voice of the brand)
• Setting (context and location of the business)

The About Page of a Podcast First Website

A basic, but very useful framework is:

We help (who is your audience) do (what they need to do) so they can (benefit)

Tips From Apple

Your description should tell listeners what kind of content you talk about and explain how people can benefit from listening. If you need a little help, think about how you can convey the problem you’re trying to solve in a way that convinces listeners they should care. -Apple

Mentioned In This Episode

Join the School of Podcasting

Website Resources

Listen to Podcast Website Tips: Growing Your Podcast via the Web

Storybrand by Donal Miller

Storyworthy by Matthew Dicks

Wes McDowell on About Page Formulas

Mentioned in this episode:

See What Your Show Looks Like on Podpage

Go to podpage.com/preview and enter your name (or RSS Feed) and get a preview of how great your show would look like on Podpage. Start your 14-day Free Trial today.

Podpage Preview

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Brad from Cancer and Comedy asked for my opinion on "All in One Sites" vs using multiple specialized tools. It's a hard question to answer and as always "If depends" on your budget, tech level, and desire to tackle a learning curve.

Choosing One

If you decide to want to sell courses, digital products, a membership/community here are some things to keep in mind. Look at all the features:

• Courses
• Email Lists
• Community/Membership sites
• Processing fees
• Mobile App
• Affiliate Programs
• Digital Products
• 1 to 1 Coaching
• Group Coaching
• Lead Magnets
• Page Builder
• Check out page
• CRM (customer relationship manager)
• Reporting
• Zapier Integration

There is no "Right Answer" it depends on what your priorities are going to be.

How Much For A Course, a PDF and a Membership/Community?

One of the reasons I think Kajabi is overpriced is they treat everything like a "Product" (per this demo video). If I want to have a course, a PDF for sale, and a Community/Membership that is seen as three products. That puts you are $150/month.

Mentioned In This Episode

Join the School of Podcasting

Website Resources

Listen to Podcast Website Tips: Growing Your Podcast via the Web

Kajabi

Podia

Zenler

Pensite

Heartbeat Community

Circle Community

Sendfox Email List (lifetime deal)

Tidycal Calendar (lifetime deal)

Full description on website

Mentioned in this episode:

Check Out TryPodpage.com and Build Your Website in 10 Minutes

If you're tried of trying to force a podcast website into Squarespace, or Wix and you've had it up to here with the endless plugin and theme updates of WordPress then you need to check out TryPodpage.com you can build a podcast website in 10 minutes or less without having to learn a bunch of coding. Worried about a learning curve, check out the free course at www.learnpodpage.com

See What Your Show Looks Like on Podpage

Go to podpage.com/preview and enter your name (or RSS Feed) and get a preview of how great your show would look like on Podpage. Start your 14-day Free Trial today.

Podpage Preview

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

For years I had a podcast with a website. Then, I decided to make my business a bit more serious and switched the focus to a business with a podcast. Today we are talking about having a laser-focused website for whatever that ONE THING you want your audience to do.

This is from the book Coach Builder from Donald Miller (author of Storybrand)

The Six Sections of Your Website's Front Page

1. The Header ( clearly state who you help and what you do)
2. Stakes (the consequences of not working/listening with you)
3. The Menu (your solution, your podcast, services)
4. Proof of Value (toot your own horn)
5. The Plan (a super easy on-ramp to working with you)
6. The Explanatory Paragraph (a story framework to invite visitors into your world)

Got Feedback On This Episode?

I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer. 

Episode Survey

Mentioned In This Episode

Join the School of Podcasting

Website Resources

Listen to Podcast Website Tips: Growing Your Podcast via the Web

Video of Customizing a Podpage Page

Mentioned in this episode:

We Make Good Podcasts BETTER! - PodcastHotSeat.com

Ready to take your show to the next level? Check out Podcast Hot Seat.

You provide an episode, and I listen to the whole thing. I then point out what you're doing right and identify anything that needs polish. I also review your website and ensure you're not missing any low-hanging fruit.

You also get a FREE MONTH at the School of Podcasting (including unlimited coaching).

It's time to hop into the hot seat and get your podcast growing!

Podcast Hot Seat

Check Out TryPodpage.com and Build Your Website in 10 Minutes

If you're tried of trying to force a podcast website into Squarespace, or Wix and you've had it up to here with the endless plugin and theme updates of WordPress then you need to check out TryPodpage.com you can build a podcast website in 10 minutes or less without having to learn a bunch of coding. Worried about a learning curve, check out the free course at www.learnpodpage.com

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Today, we're diving into a common mistake that many podcasters make without even realizing it: sending our audience off our websites. By doing so, we're missing out on boosting our SEO and reinforcing our brand. In this episode, I'll guide you through easy strategies to keep your listeners engaged on your site, from creating dedicated follow pages to using plugins that streamline the process. Whether you're new to podcasting or looking to optimize your current approach, these tips will help you strengthen your online presence and bring long-term benefits to your show.

Not sure what I'm talking about. Check out my follow page (generated by PodPage)

Mentioned In This Episode

Join the School of Podcasting

Website Resources

Listen to Podcast Website Tips: Growing Your Podcast via the Web

Video: How to find your show's link in apps

Mentioned in this episode:

We Make Good Podcasts BETTER! - PodcastHotSeat.com

Ready to take your show to the next level? Check out Podcast Hot Seat.

You provide an episode, and I listen to the whole thing. I then point out what you're doing right and identify anything that needs polish. I also review your website and ensure you're not missing any low-hanging fruit.

You also get a FREE MONTH at the School of Podcasting (including unlimited coaching).

It's time to hop into the hot seat and get your podcast growing!

Podcast Hot Seat

Have Podpage Create a Newsletter, Blog or Summary For You

Podpage is an amazing tool that enables you to make a website for your podcast with no coding skills. Now you can have Podpage pull the information from your podcast, and create a newsletter, blog post or summary. It shows a few version and then shows you the outline of what it is about to write. You click a few buttons, and it is DONE!

Check it out at www.trypodpage.com (or click the link below).

Podpage

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Today, we're diving into AppSumo, a fantastic platform for discovering amazing software deals at unbeatable prices. We'll be exploring how this site helped launch major tools like Zapier and sharing tips on how to make the most out of your AppSumo experience. From how to avoid common pitfalls to leveraging reviews and support resources, we've got all the information you need to make informed purchases and find those game-changing tools for your podcasting needs. Let's get started!

Got Feedback On This Episode?

I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer. 

Episode Survey

Timeline

00:00 Navigating App Sumo

01:20 What is App Sumo

02:31 Everyone Leaves Happy

03:18 Avoiding Mistakes

04:36 Check Reviews

05:54 History Check

07:08 Checklist

08:05 Disclaimer It Is Addicting

Mentioned In This Episode

Join the School of Podcasting

Website Resources

Listen to Podcast Website Tips: Growing Your Podcast via the Web

Mentioned in this episode:

See What Your Show Looks Like on Podpage

Go to podpage.com/preview and enter your name (or RSS Feed) and get a preview of how great your show would look like on Podpage. Start your 14-day Free Trial today.

Podpage Preview

We Make Podcasts Better

Podcast Hot Seat is the shot in the arm your podcast needs. For less than $100 you get:

Your podcast content reviewed

Your podcast website reviewed

A FREE MONTH of the School of Podcasting (including courses, community and coaching).

Extra exposure on the Podcast Hot Seat Podcast.

Podcast Hot Seat

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

In today's episode, we're diving into a common yet critical mistake many podcasters make with their websites—using a multi-episode audio player that offers zero SEO benefit. I'll break down why it's essential to treat each podcast episode like a dedicated blog post, how to effectively use single-episode players and the importance of including detailed show notes with useful links. By optimizing your website this way, you can significantly boost your SEO, increase engagement, and make it easier for your audience to find and share your content. Stay tuned as we explore the steps to elevate your podcast's online presence!

Got Feedback On This Episode?

I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer. 

Episode Survey

Mentioned In This Episode

Join the School of Podcasting

Website Resources

Listen to Podcast Website Tips: Growing Your Podcast via the Web

Mentioned in this episode:

See What Your Show Looks Like on Podpage

Go to podpage.com/preview and enter your name (or RSS Feed) and get a preview of how great your show would look like on Podpage. Start your 14-day Free Trial today.

Podpage Preview

Profit From Your Podcast: Turn Your Listeners Into a Livelihood

Check out my book Profit From Your Podcast: Proven Strategies to Turn Listeners Into a Livelihood. NOW AVAILABLE AS AN AUDIO BOOK.

Profit From Your Podcast

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

Today I dive into the often-overlooked aspect of SEO: optimizing images.

You'll learn simple tweaks—low-hanging fruit that can significantly boost your search engine visibility. From using descriptive file names and alt text to resizing and compressing images, we'll cover practical tips you can implement right away. Plus, we'll discuss tools and plugins, like Swoosh and Rank Math, that simplify the process, for Podpage users and for WordPress users. Whether you're a seasoned podcaster or just starting, these strategies will help you enhance your online presence and make your images work harder for you. Tune in and let's optimize those images together!

Quick Fixes

Use keywords in your file names.

Use hyphens to separate words in your file names.

Make descriptive alternate descriptions.

Resize Your Image (before uploading).

Social Preview Images (1200X630).

WordPress Users

Use a CDN Content Delivery Network like Bunny.

Create an Image Site Map.

Alt Text Plugin for WordPress Users (see image on website)

Mentioned In This Episode

Join the School of Podcasting

Website Resources

Listen to Podcast Website Tips: Growing Your Podcast via the Web

RankMath Plugin

Bunny CDN

Alt Text Plugin

Mark at PodcastBranding.co

Squoosh Free Image resizer and compression tool

TinyPng

Tiny JPG

Podcast Hot Seat

Much of this episode was based on an article, "How to Optimize Images for Search Engines & Users" from Semrush

Mentioned in this episode:

Podpage Built on Podcaster Feedback

Brenden Mulligan, the founder of Podpage, built Podpage on user feedback. He stays in his lane and focuses on building the ultimate podcast website (including Podcasting 2.0 features incorporated into your site) for podcasters. You can build your website in 10 minutes with no coding.

Podpage

See What Your Show Looks Like on Podpage

Go to podpage.com/preview and enter your name (or RSS Feed) and get a preview of how great your show would look like on Podpage. Start your 14-day Free Trial today.

Podpage Preview

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy