This is a replay of our monthly meetup, where you learn how newsletters have better reach, open rates, click-through rates, and more than social media. I am not "anti-social media" as it's a great place to be social and interact with your audience, but if you want to market (and make it easy to share), you can't go wrong with a newsletter.

See the video version.

Takeaways:

• Newsletters possess a significantly higher engagement rate when compared to social media platforms, making them an advantageous tool for audience growth.
• The number of individuals who engage with marketing material via email substantially exceeds those engaging through social media, thus emphasizing email's effectiveness.
• Utilizing newsletters allows content creators to reach their audience directly in their inbox, circumventing the ephemeral nature of social media posts.
• A well-structured newsletter can provide a more personal connection with the audience, fostering loyalty and a community around the content.

Links referenced in this episode:

• schoolofpodcasting.com
• tinkmedia.com
• powerofpodcasting.com
• podpage.com
• substack.com
• sendfox.com
• mailerlite.com
• convertkit.com (now kit)
• appsumo.com
• onvacado.com

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy