What is the Google 7-11-4 Rule?

Alright, folks! Today we’re diving into the wild world of the 7-11-4 rule—yep, that’s seven hours, eleven touch points, and four platforms. Sounds like a secret menu item, right? But seriously, this rule is the key to building trust with your audience before they whip out their wallets.

We’ll break down how to keep your listeners engaged and coming back for more, whether it’s through podcasts, blogs, or social media. And hey, if you’ve ever felt like you’re shouting into the void, we’ve got some tips to help you shine bright across all the right channels. So, buckle up, because we’re about to make your podcasting game way stronger!

Most tools relate it to the book Winning the Zero Moment of Truth.

Tracy Johnson Triple Threat Filter

Getting guests on your podcast? Let’s level it up with the triple threat filter! We chat with Tracy Johnson, an old radio pro, share how to choose the perfect guest.

First off, familiarity is key; the more well-known they are, the better your chances of snagging listeners. But wait, it’s not just about fame.

Your guest also needs to be relevant to your audience. If nobody cares about them, you might as well talk to your houseplant! L

astly, we dive into the importance of having an entertaining guest. Are they interesting? Can they tell a story that keeps your audience hooked?

Check out Tracy's book: Mic Drop Moments: The Playbook For Unforgettable Guest Interviews

Podpage's Guest Workflow and Benefits

We also share how PodPage can help streamline your guest workflow, making it super easy to manage your guests’ info and boost your podcast’s visibility. By the end of this episode, you’ll have all the tools you need to attract amazing guests and keep your audience coming back for more. Let’s get to it!

Takeaways:

• In the podcast world, people spend about seven hours engaging with content before they buy anything.
• The 7114 rule is essential for marketing, involving seven hours of content, eleven touch points, and four platforms.
• To build trust, your audience should meet your brand across at least four different channels over time.
• Creating diverse content helps engage listeners better and builds a loyal audience over time.

Mentioned In This Episode

Mic Drop Moments: The Playbook For Unforgettable Guest Interviews

Winning the Zero Moment of Truth.

School of Podcasting

Full Interview with Tracy Johnson on the School of Podcasting

Mentioned in this episode:

Join our SEO 101 Meetup

​Want more people to find your podcast, not just hear about it? Join podcast expert Dave Jackson and SEO guru Matt Diamonte (from heytony.ca) for a live webinar where you’ll learn how to use SEO to grow your podcast audience—without needing to be a tech wizard. You’ll discover practical ways to get your show ranking higher in Google, attract more listeners, and make your podcast easier to find than ever.

Monthly Meetup

Join our SEO 101 Meetup

​Want more people to find your podcast, not just hear about it? Join podcast expert Dave Jackson and SEO guru Matt Diamonte (from heytony.ca) for a live webinar where you’ll learn how to use SEO to grow your podcast audience—without needing to be a tech wizard. You’ll discover practical ways to get your show ranking higher in Google, attract more listeners, and make your podcast easier to find than ever.

Monthly Meetup

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