In this short episode, Red and Anthony discuss the importance of online reviews for schools, including where prospective families are finding these reviews, the power of a testimonial from your current families, and why these reviews should be monitored and managed by schools.

You can also learn more about online reviews for school in this webinar on demand. Watch it here.

You can also read more on the subject in this blog: 2 Big Search Engine Trends to Watch in 2018 (And Why They Matter to Schools).

With over 20 years experience in education marketing, Tracy heads up 'Finalsite Advantage' – our great new service aimed at giving schools the edge with their marketing and communications strategies. From branding to website development; social media strategy to video storytelling; advertising campaigns to print production – she's pretty much seen and done it all. Through Finalsite Advantage, she uses her experience to help and supports schools to achieve more.

Learn more about the benefits of this partnership in this podcast and let us know if your school is interested in talking more.

1. Who’s coming to your site and where are they from?
2. How are these visitors getting to your site?
3. What are they doing once they are on your site?

Red and Anthony discuss a new program Finalsite is launching in the new year called Finalsite Advantage that will help Finalsite clients be more effective with the time they do have to strategize and reach their goals throughout the school year. Some benefits of the program include virtual support, one-on-one training with a consultant, and more.

Red and Anthony discuss why schools should consider investing in digital ads on search engines and social media to target the right prospects as they begin their search. Red also shares some upcoming events you do not want to miss out on this fall.

Red and Anthony discuss website content and navigation paths of prospective parents and students that could help improve your school's admission strategies for next year, as well as a new puzzler!

Red and Anthony share new search strategies and ideas for getting found online, as well as a new puzzler! 

Red and Anthony discuss targeted remarketing for schools and share a new puzzler in Episode 2. 

Anthony Tata and Red Abbott share tips on Portals and search and give you a puzzle to solve in their first episode.