We’ve heard it before; developers are hard to market to. They don’t buy into traditional marketing strategies and love to get straight to the point; to really experience a solution or service. The Head of Digital Marketing at AG Grid, Alan Richardson, has a software background and he understands what successfully marketing to developers means. AG Grid is a JavaScript data grid designed for enterprise applications. Perhaps out of my area of expertise Alan helps us to understand their solution and the industry they serve. Listen in as he offers tips on successfully marketing to developers.