Kate Winkler is the CEO of Ruby, a leading provider of live virtual receptionists and 24/7 chat services. The company's mission is to help small businesses make real, meaningful human connections with their customers. Kate took over Ruby’s leadership from its founder, Jill Nelson, in 2019. She has been in the technology sector for over 25 years and has held many C-level positions, successfully guiding both small and large businesses through various stages of growth. Throughout her career, Kate has helped over 75 companies build and capture over $4 billion in enterprise value.

In this episode:

Small businesses are the drivers of great communities. They provide employment to many talented people, nurture great leaders, and drive the nation’s economy.

However, changes in the work environment both internally and externally can have a big impact on the success of small businesses. So what can be done to help such businesses grow and achieve their objectives in an evolving business world?

In this episode of the Systems Simplified podcast, Adi Klevit is joined by Kate Winkler, the CEO of Ruby, to talk about how her company helps small businesses grow and build their brands. Kate shares her advice on managing a remote leadership team, maintaining accountability in a virtual environment, and using scorecards and KPIs to analyze the efficiency of your processes and procedures. Stay tuned.