Have a passion for creating content but want to level up with video content? However, you aren’t highly skilled in video editing. Well, Pictory can solve that problem. Pictory's powerful AI enables you to create and edit professional-quality videos using text, with no technical skills required or software to download. The Head of Growth, Pete Bennett gives us valuable insight into shaping a structured and content-rich website and how Pictory can help others do just that. With the goal of simplifying the buying journey, Pete is focused on content that offers value and limits confusion. Get more from Pete.