In this episode, BuzzStream's Vince Nero chats with Amelia Selby, Head of PR at SEO Travel, about creative ways to get PR results on a limited budget.

Whether you're a startup or a small business, this episode is packed with actionable tips.

Timestamps: 

00:00 - Intro
00:27 - Welcome Amelia Selby, Head of PR at SEO Travel
02:08 - What makes SEO Travel unique?
03:32 - The 100% profit-giving business model at SEO Travel
05:00 - How to do PR for smaller, less-known brands
06:43 - The importance of being quick and offering unique insights
08:15 - Providing anecdotal stories and sparking emotion in your pitches
10:00 - Finding free PR opportunities and platforms
12:00 - Building media relationships and targeting freelancers
14:16 - Creating content hubs for SEO-driven PR
17:00 - Tactics for low-budget PR clients: evergreen content and newsjacking
19:12 - Leveraging free data to build a narrative
22:00 - Creating data-driven PR campaigns on a budget
24:05 - Scraping data with free tools
28:30 - Media databases vs. building your own media lists
32:40 - Differences between pitching UK, US, and international media
38:00 - Free tools and resources for PR and data
41:00 - How to turn data into a PR narrative

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