There are millions of products available on Amazon’s ecommerce marketplace. Getting your item ranked to the front so prospective buyers can see it, can be a bit of a challenge. To find out just how hard it is and what newbie side hustle sellers can do to improve their positions, Lori Vajda and Nola Boeá sat down with Amazon expert Keith O’Brien for an insider’s guide to optimizing your product listing.

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Sticky Brand Lab

Amazon private label seller strategies are in the works. Come have a listen!

In This Episode You’ll Learn

• The basics of how private labeling and selling on Amazon works
• How potential customers tend to search for the products you sell
• The ways Amazon’s search engine (A9) works differently than Google search engines
• How to use search engine optimization (SEO) to improve a product’s positioning on Amazon
• The advantages of high quality pictures to sell your products

Amazon Private Labeling has been listed as a good business opportunity, precisely because it allows side hustlers to set up a passive income stream on Amazon. But don’t let the term ‘passive income’ fool you into thinking there isn’t hard work involved, as Lori and Nola quickly discovered. In this episode Keith shares a few of the helpful tips and tricks his company, Page.One, uses to drive real traffic and ultimately real sales for their Amazon clients.

(6:15.06) Understand the difference between a first party and third party seller on Amazon. It might just save you a lot of headache down the road. 

(7:00.45) Learn the 3 main types of Amazon sellers there are and which one might be the right choice for your side hustle. 

(8:16.16) This rare type of Amazon seller made $550,000 of profit last year and has only been selling for two years!  

(9:21:03) How to tell who the seller is for a particular product on Amazon and why it’s important to know.

(10:39.39) As an Amazon seller, knowing the difference between Fulfilled by Amazon and Fulfilled by merchant could save you money in shipping, leaving you more in profits. 

(14:57:09) This free and super easy way to see how competitive a product is on Amazon, before you invest money to acquire inventory.

(21:31:68) The 3 best DIY tips for newbie sellers starting out selling on Amazon.

Resources

This episode was supported by: Be-YOU-nique

Podcast Transcript – https://www.stickybrandlab.com/podcast