Today on Monetization Minute we discuss a blog post from Tilting Point where they give some tips on how to maximize for ARPDAU by really embracing what your players are already doing and what they're already spending money on.

From their research, they found that 80% of the game's revenue comes from end game purchases. They also saw that 15% of the purchases were made for only $1, this often happened when players were at risk for failing a level. Knowing this, they introduced streaks that give more rewards for not failing a level. They also put out surveys to their players, where they found that players love collaborating with the community.