The Monetization Minute

In today's episode, we talk about how Roblox has embraced the power of user-generated content

In today's episode, we talk about the idea of utilizing the idea of loss aversion within games. 

In today's Monetization Minute, Tom discusses what do top-grossing games have in common that is separating them from other apps. What are top-grossing teams are offering when you first download the game that makes the user stick around?

Try Merge Dragons:
iOS
Google Play 

On today Monetization Minute, Tom talks about the idea of testing and adding new monetization strategies to a game. You'll also learn how to take advantage of what you know about your users and apply it to your monetization strategy. 

In this episode of Monetization Minute, Tom discusses the way Andriod has taken a new vision with multi reward PPE system and how it has positively impacted the user experience and user acquisition. 

In this episode of Momentization Minute, we talk about the value of playable ads, as they give users the opportunity to experience your games' core loop before they have to download the game. This allows the user to know if the game is worth their time and whether or not the game is better than other games they could be playing. 

Implementing Amazon’s idea of being able to add to your purchase those things that people are frequently buying in games, could be very powerful and user friendly. 

Analytics will give you an understanding of what are people doing before and after they are engaging with a monetization action. This is going to allow you to hit your players with rewards at the moment that they are most likely to do it, therefore increasing your overall revenues from surveys, videos, etc. 

Practice analytics and tools: 

GoPractice.IO 

Amplitude 

Tableau

Game analytics.com 

In today’s episode of Monetization Minute, we discuss what makes the game Coin Master monetize so well. Tom came to the conclusion that it comes down to the spin! 

In this episode of Monetization Minute, we discuss the importance of localized content and porting your game to different countries. A huge opportunity here is region specific live ops and content. It is not only about translating the English version of your game, it is about connecting with the culture and the players.