Allowing your players to do important actions to support each other and their goals. Then monetization of those by making it simpler and easier for them to do .Every player is a person and they want to give back to their friends and guild members

Making it easy to add additional features and value into a purchase.

Letting players build their own bundle increases their sense of ownership and follow through and the likelihood they have the right offer at the right moment.

We'll talk about the piggy bank concept - after you play a level, you can store up content or coins that are yours.

How can you effectively monetize your non-paying players? You might be thinking "I don't want to force a bunch of ads on them if they're going to be a paying player". Let's dive into some options.

Players will always use reference points to gauge the value and effectiveness of offers. Why you should always keep prospect theory in mind while designing monetization flows

Today we're taking a look at how battle passes can boost engagement and form a relationship with players, which is something I love. 

Players will always use reference points to gauge the value and effectiveness of offers. Why you should always keep prospect theory in mind while designing monetization flows

How to capitalize on the two systems in our minds and why the laziness of system two can lead to higher purchase rates of offers when accompanied by a flag like 400% value!

Why you should focus not on making a one time big increase in revenue but instead focus on incremental increases by letting users do more of what they are already doing and spending on.