Players will always use reference points to gauge the value and effectiveness of offers. Why you should always keep prospect theory in mind while designing monetization flows

Players will always use reference points to gauge the value and effectiveness of offers. Why you should always keep prospect theory in mind while designing monetization flows

Use reference points to gauge the value and effectiveness of offers

Every weekday Tom Hammond, Co-founder and CEO of TheoremReach, the company that brought rewarded surveys to mobile shares different insights and tips on how to effectively boost the monetization of your mobile game.

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Use reference points to gauge the value and effectiveness of offers

Use reference points to gauge the value and effectiveness of offers