How do you tell a seller their property isn’t worth what they think it is?

In this episode, Silvia Eldawi and Alba Cavallo Esclapez unpack one of real estate’s toughest challenges: pricing homes realistically. They explore the pricing mistakes that sabotage listings, (including sellers' emotional ties) and share go-to strategies for guiding both sellers and buyers through the pricing process using market data.

PLUS how to navigate pricing conversations with empathy and honesty, handling pushback, and why being the truthful agent might be the smarter play.

Chat highlights include:

00:00 Intro 🎬

03:13 How Data Drives Accurate Property Valuations 📊

06:00 Reading Market Trends & Aligning Seller Expectations📈

08:54 Communicating Pricing Strategies with Confidence 💡

12:14 Managing Expectations for Buyers and Sellers ⚖️

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