Taking time to build long-term relationships with customers can create a domino effect of growth and establishment. The more time spent connecting closely to customers allows you to craft optimized solutions truly and encourages advocacy and word of mouth. This is at the top of my mind for our guest today, The Product Manager at RamSoft, Mahdi Keyhani. RamSoft is a leading healthcare IT software and services company that is dedicated to creating and delivering award-winning medical imaging and radiology solutions. In this niche industry, an empathetic customer buying journey is critical and Mahdi dives into the role the website plays when supporting that buying journey and niche audience.