As a sales rep, you can often find your data scattered around different applications and solutions which doesn’t simplify an already challenging process. Prolifiq aims to change that as a leading sales enablement company, pioneering native Salesforce account planning, and content delivery software that empowers sales teams to boost performance and become trusted customer advisers. Director of Demand Generation, Andrew Keehn discusses his journey and strategies for both inbound and outbound marketing. Andrew gives the listeners some practical tips on how to optimize a website for a streamlined user experience to ultimately stand out from the competition.