How do you actually reach out to a journalist for press coverage — without sounding awkward, desperate, or spammy?

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If you’re a product brand, founder, or CPG company trying to land media coverage, this video walks you through exactly where to start.

In this episode, we break down:
✨ How to find the right outlets for your brand (trade publications, industry magazines, business media, food & wellness publications, and more)
✨ The difference between staff writers and freelance journalists
✨ Why you should pitch a story angle — not just your product
✨ What to include in your email to increase your chances of a reply
✨ Why thought leadership (blog + LinkedIn) helps your credibility
✨ The most overlooked step: how and when to follow up

If you’ve ever wondered:
– “Do I just DM a journalist?”
– “How do I find the right writer?”
– “What do I even say in the pitch?”
– “Why am I not getting responses?”

This video will help it click.

👋 New here? I’m Bridget, co-founder of Visibility on Purpose — a PR strategy and consulting studio helping founders and product-based brands get seen, featured, and remembered without expensive agency retainers.

Want help identifying your story angles and crafting the actual pitch?

👉 Our Personalized PR Plan includes:
• A publicist-written pitch
• 5–10 outlets that make sense for your niche
• Custom story angles
• A step-by-step visibility roadmap

Get yours here:
https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

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Support the show

Want a Personalized PR Plan? (includes: a custom PR pitch, 6 part "how to research media contacts" module, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!!  https://www.visibilityonpurpose.com/pitchparty

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Website: ⁠www.visibilityonpurpose.com⁠

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