In this episode, Lydia shares how to reach out to a journalist for press coverage — this is a (part 2) where we cover the exact steps to determine which publications are a fit for your brand

If you’re a product brand, founder, or CPG company trying to land media coverage, this video walks you through exactly where to start.

You’ll learn how to:
- Reverse engineer your competitors PR campaigns to see where your brand is also a fit
- determine what keywords to Google -- to discover which publications consistently write about brands and products in your industry

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