You just don’t know until you try. And that is simply the case with conversion rate optimization. We don’t know what our audience will react to or engage with until we experiment and understand our buyers more. As the co-founder and Conversion Director at Journey Further, Jonny Longden offers us expert insights with his 13+ years of experience. Having dived into conversion rate optimization at its inception he is on a mission to support clients in their journey to growth.

Journey Further is a performance marketing agency delivering clarity at speed. They specialize in paid media, organic search, and conversion rate optimization. Jonny opens up about how they have grown as a business through content marketing, personal branding, and building impactful relationships. As both Pathmonk and Journey Further are in the business of redefining conversion rate optimization perhaps you should be too?