There is more to getting the most out of your Facebook Ads than just publishing according to the setup requirement and seeing what happens. Facebook uses specific scoring methods that will help some ads cost less (and reach more) than others. We talk about it in detail

Influencers are both effective and ineffective, depending on the criteria you use to source them with. If you are unsure of how to start, these few tips can help get your started in the right direction. 

Using social media is difficult if you're in a B2B environment, primarily because it's not built for business. But here are a few good ideas that you can implement into your campaign calendar.

The biggest and most controversial topic in the Social Media sphere since last year has been collection of private information without consent. Although the legalities surrounding this is still very grey, users are getting tired of it. 

How will brands need to change their Marketing efforts moving forward so they don't appear predatory and unethical? Listen as we talk about possible methods. 

This up and coming generation has a high potential spending power, but are more conscious than their parents. They buy into value more than brand, and they have almost no patience. These 6 Tipsy Tips will help your brand position better for them

This week, we find out how to use Instagram's Close Friends List feature that was just enabled to Brands.