Gift cards are expected to make up a larger part of holiday shopping budgets, according to new research from Blackhawk Network. In this episode, Jay Jaffin, chief marketing officer at Blackhawk, discusses the expected growth in gift card purchases, why cards benefit merchants and shoppers, and how banks and other companies can make use of the trend.

This podcast was recorded on November 6, 2023. Things may have changed by the time you hear it.