Chapter 5 of Ron Chernow's biography of John D. Rockefeller

Pioneering a whole new approach to business in the midst of the oil boom.
"Not merely self-made, but self-invented"

• Was Rockefeller truly moral? 
• Is there such a thing as unconscious sin? (start 18min in)
• Is "ethical business" merely a cultural convention? (cf. "market fraud")