Advertising Week Europe 2024 in Audio

Titan Brands Delivering Transformation in Marketing Today


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Brand legacy but with short-term ROI! This is a tall ask for any CMO in today’s turbulent world. Meabh Quoirin, Evelyn Tarkota, and Nicola Rusk discuss how CMOs have figured out how to win with foresight and tap into fast-paced culture and future bets. Learn about the strategies and insights from leading brands that are successfully navigating the challenges of modern marketing.

Speakers:

  • Meabh Quoirin, CEO and Co-owner, Foresight Factory
  • Evelyn Tarkota, Chief Consumer and Market Intelligence Officer, L'Oréal
  • Nicola Rusk, Senior Vice President of Marketing & Chief Marketing Officer, BP & Castrol

Take Aways:

  1. Strategies for short-term ROI and brand legacy.
  2. Navigating modern marketing challenges.
  3. Insights from leading brands.


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Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.


Copyright 2024 Advertising Week Europe

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Advertising Week Europe 2024 in AudioBy Advertising Week Europe