Catch up on the latest technology and data news with frequent guests Kyle Keller and Andrew Millers from Pure's Principal Technology Specialist team. In this edition of a new recurring format, we look into the future feasibility of using DNA for data storage and how that relates to past storage advances. Next, we discuss the new double extortion and multi-vector approaches as ransomware attacks become more sophisticated. Finally, we muse about how eCommerce and retail companies have had to pivot hard to hybrid cloud data strategies in the wake of changing conditions in the past 18 months. The Pure Report team hopes you enjoy this new episode format that we'll be running on a monthly basis to keep you informed and entertained.