TMI with Kevin Ryan

Digital marketing strategist, entrepreneur, writer, and speaker Anders Hjorth joins the show today to talk about what he has learned in his experience working at and founding several Digital Marketing agencies in Paris. Anders is also the founder of Innovell, provider of Digital Marketing insights, and sees, inside and out, the formula to success in agency life and what new trends we need to adopt and adapt to. Anders also chats about his judging on various industry Awards in the areas of Search Marketing, Social Media Marketing, and Biddable Media.

Takeaways:

[2:02] Anders is an independent digital marketing consultant in France and has also founded and co-founded several agencies, including Relevant Traffic, BDBL Media, AZNOS, and Accenture Interactive. He is now the founder of Innovell, which provides Digital Marketing Insights.

[8:30] The old business saying of "concentrate on what you are good at and then monetize it," definitely has some weight to it but in the new world order of marketing we must also see what's up ahead and not be afraid of testing them out.

[16:36] Having a plan is good, but over-structuring and controlling won't get you anywhere. Great leaders are aware of the need to be open to change and to stay adaptable.

[26:01] The more people you can push up to be visible inside the company, the better for everyone.

[32:39] We are seeing more cultures sharing knowledge, whether from the senior leaders or just between co-workers. Instead of more competition, certain projects and strategies call for collaboration.

[35:41] While jumping into failure isn't advised, the acceptance of failure seems to loosen the grip and people are steered more towards innovation.

[38:41] Anders looks at trends from reviewing hundreds of case studies and mapping out what is changing and what is more hype than reality.

[44:10] In a functional culture, we need people that gather important information and also those that help us know exactly what the next move would be with that information.

Quotes:

• ● "You need creativity and to react very quickly."
• ● "It's all about learning and it's all about knowledge sharing."
• ● "Innovation is something that can only come out of hands-on experience."
• Mentioned in This Episode:
• Accenture Interactive
• Your Network Is Your Net worth: Unlock the Hidden Power of Connections for Wealth, Success, and Happiness in the Digital Age, by Porter Gale
• Data Studio
• @soanders
• Innovell

Farhad Divecha built an agency from the ground up, has experience in every area of digital, and is making a lot of news lately with his tremendous client base. Farhad came from India, came to do his graduate work in the U.S., and now lives in the UK, running AccuraCast. In this episode, Farhad talks about the things people are doing wrong (and right) in the influencer marketing world, the massive influx of data in the digital world and how it can help us, and real-world examples of AI pulling data together in a way we otherwise wouldn't have been able to.

Takeaways:

[4:42] Influence marketing is in the limelight now, but if you sit around and wait, you will miss the boat. The whole ecosystem is in flux, and as marketers, we get an inside view from all three angles: the influencers, brands, and what the platforms think of the whole ecosystem.

[10:16] Gymshark is an example of a brand that does influencer marketing right and who lends itself to the influencer marketing ecosystem.

[11:22] When you force influencer marketing on a brand or concept that doesn't work, that is when the failure starts happening.

[12:03] Influencer marketing isn't new. Brands have been used to paying athletes and celebrities for what to do, say, and wear for quite some time now. However, the medium has changed and now it is possible for many different people to become influencers and make money from brands.

[16:55] Brands need to do their research when looking at what influencers they want to work with and invest money in. They need to gather the data and really study the influence they have according to their following. For example, some influencers have smaller numbers but more dedicated followers than those with huge followings.

[17:02] Farhad and his team looked at the influence per one thousand followers of many online influencers and found as their actual volume of influence grew, the influence per thousand started declining. Often times there is a mass gathering in followers, but they aren't actually looking to them for advice on specific purchases.

[29:59] Many times, the people that would be the best influencers are too busy doing their jobs to seek the online attention.

[35:30] Brands are realizing the same principles as previous years need to be applied in this new media, and they use their compiled data to find out which influencer fits with their audience.

[37:58] Farhad and Kevin discuss examples where artificial intelligence stitches data together to form solutions that create a buying funnel with powerful results. Using attribution models, they can target user behavior in a way that creates a specific campaign that makes sense to the whole discovery and purchase process.

Quotes:

• ● "Real world influencers are out there, but they are too busy doing the work."
• ● "More interesting information happens when you start simply dissecting data."
• ● "Influencer marketing isn't new."
• Mentioned in This Episode:
• Gymshark
• Logan Paul
• PewDiePie
• "Privacy, Past and Present with Alan Chapell"
• AccuraCast
• Farhad Divecha

Chris Moloney, Chief Marketing Officer and Head of Partnerships for TaxSlayer, joins the show today. Chris shares his wisdom from his prior roles including CMO of CAN Capital, CEO of GREMLN Social Media, and Chief Marketing Officer for Wells Fargo Advisors, Experian, and Scottrade. Chris discusses exactly what he does inside his role, how companies can better face customer issues and challenges, and his experience using influencer marketing. Chris also shares what not to do when interviewing for a role, and why the Chief Digital Officer title might be dwindling down even further in the future.

Takeaways:

[2:50] Chris talks about an interview with Neiman Marcus where it may have just been a ploy to get him head-to-toe in their clothing. He didn't get the job, but at least he looked great.

[11:08] The Chief Digital Officer is a nebulous title, but they do have the decision making power on how to structure the tech stack and optimize campaigns. Chris does see the title declining in popularity and if you have a Digital CMO who works with a CIO, that may be a better model.

[16:03] Just a few of the responsibilities of a Chief Digital Officer can include getting analytics in place, testing multiple websites and building out CMS.

[17:01] Even if the management is looking to change the structure and grow, there may be senior leadership that is averse to doing things differently.

[19:31] Chris spent the first three to six months of his job understanding the emotional play of his customers and how he may better get to know how his company is truly perceived by active users.

[24:56] Just picking up the phone and talking with a customer may seem like it's gone out of style, but it's an easy way to get to the bottom of a situation and determine whether or not it's really an issue.

[42:06] Chris is a fan of using affiliates, but you have to make sure you can control the message and that they are representing your brand correctly.

[51:42] If you put "guru" or "rockstar" on your resume or LinkedIn, be ready for some extreme rapid-fire questioning on your interview.

Quotes:

• ● "You can't be a good CMO now without being a good Chief Digital Officer."
• ● "I've always tried to keep the business world and political world as far apart as possible."
• ● "If you say you are an analytics guru, watch out."
• ● "Please, no more pictures of you onstage speaking using a Britney Spears mic."
• Mentioned in This Episode:
• Chris Moloney LinkedIn
• TaxSlayer
• John Oliver on Public Shaming
• @jordanbpeterson
• Biz Rate
• Chris Moloney

This week, Jason Burnham joins us to dive deep in the past, present, and future of creating a healthy brand culture and surviving acquisition. Jason is widely recognized as one of the founding fathers of digital marketing and founded Culture Design to help businesses transform and thrive. He discusses the importance of maintaining good personal and professional relationships despite challenges, how culture and honesty affect every aspect of success in a business from the top down, and what is necessary to create a healthy approach to growing organizations.

Takeaways:

[3:07] Jason founded Culture Design in 2019. He also co-founded Ad Age Top 25, and Mass Transit Interactive Inc., which was acquired in 2005 by Horizon Media, Inc.

[4:19] One of Jason's biggest successes was hiring employees who then branched out and created 15 companies themselves. What started as 70 to 75 people grew to thousands of employees, with a larger impact than what was originally intended.

[10:26] Jason and his partners at Mass Transit brought their business to the point where it was able to get acquired, and they parted ways very amicably to pursue their own adventures. He also had a very stressful couple of personal hurdles including divorce and a family emergency.

[15:05] Cultivating healthy relationships starts with yourself and being sure you are acting in your own integrity and honesty. It is then that we can build trust with others, have empathy for them, and develop great communication skills to connect.

[21:48] When it comes to culture, there are no boundaries and no sectors that are left unaffected by others. Individual decisions at every level affect the entire team.

[26:11] The brand experience for big brands extend far beyond the walls of an organization. You must think about how you are engaging your entire ecosystem including partners and clients.

[35:04] Every role at an organization is critical to overall success. We must respect the different skill sets of others, and be clear on how they all fit into bettering the organization based on the goal and vision.

[44:47] Business models can change and they aren't set in stone once created. The market changes, and you have to be adaptable to changing market dynamics.

[50:15] Trust is the foundation of any type of relationship, and there must be a psychological safety where employees feel safe to be their authentic selves and able to make mistakes without negative consequences.

[58:24] When you take a look at culture and act strongly upon it, don't be surprised if you attract new people and shed a few that aren't in line.

[59:31] Mid-level managers will be either the biggest conduits to creating a culture or resisting it. Their role is extremely important.

Quotes:

• ● "It's really about leading with love, respect, compassion, and open communication."
• ● "I don't think we spend enough time appreciating the individual attributes that contribute to the larger outcome."
• ● "A lot of companies are living inside a spreadsheet, not focused on the human aspect."
• ● "Trust is the foundation."
• ● "People will behave based on how they are rewarded and how they are recognized."
• Mentioned in This Episode:
• Culture Design
• IdeoU
• Jason Burnham LinkedIn
• @jasonmburnham

Michael Estrin has some of the most engageable writing out there now and has learned a lot of lessons in storytelling and connecting online throughout the years. He talks with us today about writing for iMedia Connection, his take on the new Facebook, the modern role of social shaming, what most of us are doing wrong with our social media posts, and advice for those looking to tell a story without a flame war.

Takeaways:

[11:58] Michael is a magnet for weirdos and weird experiences because he says YES to life! It makes the days fun and you never quite know what's going to happen when you say "yes, and" throughout your day.

[17:14] Michael's engagement is quite high on his writing pieces, but he finds his audience doesn't typically partake in flame wars or trolling. He suspects it has something to do with the culture he curates on his pages of acceptance and openness.

[20:25] Michael's storytelling voice is one that is conversational and inclusive.

[21:03] Most Facebook posts are half baked opinions, and you get out what you put in. When you take the time to gather the facts and put out a well-thought-out story, the responses seem to be more thought out as well.

[23:32] The stories that seem to resonate the most on Michael's social media page are ones where he makes himself the brunt of the joke.

[27:46] On the scale of doing and saying stupid things online, just make sure the stupid thing you are doing isn't going to destroy your brand.

[31:09] Michael doesn't shame in his storytelling posts, mainly for the reason that it seems to be the low-hanging fruit that everyone goes for.

[41:57] Our online conversations go a lot better when we have kindness for one another and realize it is still another person on the other end of the screen.

[52:40] It's important for writers to balance keeping up with the times and trends and also to stay true to what they believe in.

[66:48] We miss the good old days of our timeline being in chronological order, as compared to the relevance algorithm that is mixed up and out of sorts.

Quotes:

• ● "When someone says something weird, most people tend to walk away, but I move toward it."
• ● "I've never had a flame war on my Facebook page."
• ● "Whenever you make yourself the joke, it makes everyone else more comfortable."
• ● "Public shaming is angry and boring, which is a terrible combination to me."
• ● "If alien anthropologists showed up, they would be firmly convinced we scream hashtags at each other."
• Mentioned in This Episode:
• iMedia Connection
• So You've Been Publicly Shamed, by Jon Ronson
• Jordan Peterson
• Michael Estrin
• Michael Estrin Wattpad

Doug Schumacher joins the show today to talk with us about the present and future of speech and voice recognition, Facebook as the new MySpace, and exactly what Facebook is apologizing for today as opposed to yesterday. He also discusses where the voice space is being used correctly and where the strategy falls short. Doug is in a unique position not only from the perspective of a marketer but someone accumulating marketing information from working social media channels.

Takeaways:

[3:30] Friendship doesn't count unless it's on Facebook, right? Doug and Kevin are celebrating their 10th Friendaversary, through being pals on Facebook only before linking up in the human realm.

[5:54] As of December 14, today's Facebook apology was a bug that may have exposed photos of 6.8 million people. Doug explains that people have had a good tolerance for privacy violations in the past, but he feels it would be the one he would miss the least of The Big Four (Google, Apple, Facebook, and Amazon).

[13:46] It's one thing for a user to understand that in using a site or network, they are giving some access to their information to marketers. It's another for the site completely to breach privacy wishes when users intentionally decide to not share photos or data that ends up getting shared.

[16:02] It's very rare that it's one thing that happens in a network's "slow death." It happens over time, with one of the standing concerns is the Groups feature being tarnished, as many name Groups as one of the last standing features they still find useful and worthwhile on Facebook.

[22:01] It varies from network to network, but community size, fan growth rate, activity levels, posting volumes, engagement volumes are the major KPIs people are looking at. Beyond that, content analysis can tell us why specific things are happening and what types of content people are engaging with.

[26:07] To Doug, social media is just one simple easy place to follow what a brand is doing, and to also stay on top of the latest in your competitor's world.

[30:02] The voice space is growing quickly, with a user base of 50 to 60 million users so far in the U.S. alone.

[32:35] In Google search, while people tend to use short, succinct phrases, they tend to ramble in Voice search. This shows not only the difference in the way people interface but the need for Voice to work in different parameters.

[33:41] The big complaint in Voice now is not being understood or heard correctly.

[45:09] The common tasks that people find helpful and effective for Voice are to play music, set timers, and go to hands-free in the kitchen. In some ways, it's introducing people to consuming new content and communication in a convenient way.

Quotes:

• ● "Are people becoming numb to these data breaches?"
• ● "Every time I log onto Facebook lately it feels more and more like MySpace circa 2006."
• ● "I don't share nearly as much as I used to on Facebook. There are a whole bunch of other ways to get hopped up on dopamine."
• ● "There's a certain type of industry literacy that goes along with knowing what your competitors are doing."
• ● "Every major brand is going to want to have some presence in the Voice web."
• Mentioned in This Episode:
• "John Oliver Flushes Facebook Down the Toilet with a New Fake Ad"
• "Facebook's Cambridge Analytica Controversy Could Be Big Trouble for the Social Network Network. Here's What to Know"
• Brainchild
• VoiceMarketing Podcast
• Homie & Lexy Podcast
• Doug on LinkedIn
• Zuum

Tom Deierlein, a 1989 graduate of West Point, gets his energy from helping others less fortunate both locally and globally. Today, he joins the show to talk about his background in leadership, business, service, and why he founded the many touching ways that the TD Foundation is helping American Veteran heroes and their families. Tom shares an amazing story about getting shot by a sniper while in combat, and why he views it now as one of the best things to happen to him. Finally, he discusses the upcoming TD Foundation Holiday Cocktail event and ways you can get involved, whether you are near or far.

Takeaways:

[3:51] Tom and Kevin reminisce about the 'good ole days' of the industry when it was less commercialized than it is today.

[4:14] Tom discusses the role that Dynamic Logic had in opening the eyes of advertisers to use real data to apply traditional brand metrics.

[8:02] Tom is a West Point Graduate from 1989, served in the Berlin Brigade and got out in 1993. In 2005 he was recalled back to active IRR (Individual Ready Reserve) where he lent his skills and expertise in civil affairs and economic development.

[11:51] Tom recalls the unbelievable story of getting shot by a sniper, and what a body trauma looks and feels like.

[19:58] Yes, even when the war hero comes home, his friends still play hard against him in poker.

[21:43] There have been 50 life-saving surgeries through the TD Foundation. The foundation's mission statement is "TD Foundation is a 100% volunteer organization that provides aid to children of wounded warriors and fallen heroes. We help American Veterans' families in crisis."

[25:45] Whatever your passion is, dedicate yourself to lending your skills to just one organization or charity. Whether it's seniors, veterans, animals, or if it's local or international, many good causes need your help year-round.

[27:04] The charity was born of the "old timers" list from advertising, and Tom was touched by how much of the collective came together (and still continues to do so) for this cause.

[30:47] From school supplies to food, Tom's foundation works to help pretty much anything that a family could need.

[34:00] The TD Foundation just got the honor of the U.S. Special Operations Command Patriot Award, the highest award for a civilian nonprofit in supporting special armed forces.

[48:05] We reveal some special unique sports memorabilia donations for the upcoming TD Foundation Holiday Cocktail event. If you are also a Bloody Mary lover, this event also has some great auction options for you.

Quotes:

• ● "I think a lot of people don't realize how small digital really is, still to this day." — K
• ● "The last thing I saw was me flying backward, but my boots on the ground. I thought I had literally been cut in half." — T
• ● "People look at me strange when I say that getting shot was one of the best things that ever happened to me." — T
• ● "I'm in a much better place than if I had just served and gone home."
• ● "A guy that almost gives his life for his country, his kid shouldn't not have things that other kids have at school."
• Mentioned in This Episode:
• West Point
• Walter Reed National Military Center
• TD Foundation
• TD Foundation Success Stories
• Special Spectators
• The Hesselbein Leadership Institute
• Operation Second Chance
• Boulder Crest
• @tomdeierlein
• @USSOCOM
• Amazon Smile

Tameka Kee has spent the last decade connecting the dots of technology, media, and marketing. Currently the Vice President of Content & Strategy at Wise Public Relations, she joins us today to talk about some common misconceptions of virtual reality, where we are now with the technology, what she sees emerging in the coming years, and how it is changing in both consumer and enterprise markets. She also talks about successful moments in integrating sponsors into events, and lessons she is learning now as she begins to produce events in the VR/AR universe.

Takeaways:

[3:25] Tameka is also the head of the LA Chapter for the VR/AR association, an industry trade group dedicated to advance and connect digital technology experts and enthusiasts.

[6:19] VR is on a continuum of how immersive an experience it is, and Tameka sees the Oculus Quest as a game changer on the consumer front.

[10:11] In the enterprise, VR is changing how companies do HR training that requires empathy and compassion, as the sensory-motor activity makes participants really feel like they are there in real time.

[12:05] In medicine, there are a lot of VR and AR companies creating ways to make surgery better, and help doctors perform at super in-depth performance standards.

[17:40] Tameka comes from a journalistic background and remained a champion for integrity and information even when she shifted to working in an event and sponsorship space. She hasn't won every battle, but most times finds that audiences and events align with high-value content.

[29:30] Part of the challenge with events in digital marketing is sponsors want to be thought leadership sponsors, when other opportunities may make for a more authentic and trustworthy integration.

[37:37] Digital marketers can benefit in looking at events from other industries to get inspiration.

[40:41] As much as the advertising and digital industry changes, relationships and networking still are at the forefront of long-lasting and consistently attended events.

[42:11] As both an event producer and programmer, Tameka sees there are many aspects to consider such as name recognition, content, and financial contribution.

[47:28] Tameka loves events due to her natural curiosity, love of seeing what's coming up, and interacting with the leaders of the present day and the future.

[56:14] It takes effort to find good speakers and organize an agenda and book a venue; oftentimes, people underestimate the responsibility of an events planner.

[62:36] Tameka explains The Influx Lab, and the upcoming event on December 1 to discuss the conversation about all aspects of mixed reality.

[70:11] TMI Podcast PSA: If you gave a TEDx Talk, please don't weave it into every conversation that you have for the rest of your life. Please leave it on the stage (or at least just your Facebook profile).

Quotes:

• ● "Your job is to be the thought leader in your conversation." — T
• ● "Good sponsors will actually stand back and do what you do at events." — T
• ● "You can't have people involved in a digital event who aren't doing digital, it doesn't work that way." — K
• ● "There are people now that make their living just speaking at events!" — K
• ● "You should have something to build your expertise on, as your way to being an expert." — T
• ● "I'm a nerd, and I get to play with cool VR things before anyone else does." — T
• ● "Let's have the conversation now about VR and AR." — T
• Mentioned in This Episode:
• LA-VR/AR Association
• Tree
• Oculus Quest
• Mindcotine
• Facebook: Last Week Tonight with John Oliver
• Digiday
• eMarketer
• Adtec
• Search Engine Land
• P Diddy
• C2 Montreal
• @Tameka Kee
• The Influx Lab
• Nancy Baker Cahill
• Wise PR

Rich LeFurgy has been bridging Silicon Valley and Madison Avenue for years, as a board member, advisor, or investor in over 60 online advertising companies. He joins us today for a talk on the key issues he has seen over his 17-year ad agency career, what's happening with data and consumer protection, virtuosity and quality in data, and the importance of transparency and trustworthy relationships in all facets of an agency.

Takeaways:

[5:29] Consumers are now creating more and more economic value for a whole bunch of players in our ecosystem.

[6:30] It has created an open door for tech companies now that brands are responsible for the data that they use. This creates an imperative for brands to use that data, and Rich discusses a whole new category called 21st Century Direct-to-Consumer Brands.

[8:48] Data has somewhat been a dirty word for the publishing community because they see it as undermining the value of their audiences.

[11:02] Rich sees a need for online marketing to do a better job at creating new customers for companies. Direct-to-consumer has done a great job using branded content and social media, but now it's up to the publishing community to figure out how to stay relevant.

[14:17] Rich sees it more incumbent upon publishers to embrace data as another way to make money. One key way to do this is to start tracking where they are within a consumer's purchase journey.

[15:53] Much of what is driving the consumer world is deals, not just content.

[20:41] Rich discusses the future of single-sign-on entities and the way they differ from SpyWare and Gator. The single-sign-on is a thread to get us to up our standard for the quality of our data.

[23:17] The disclosure of a post that has been sponsored is very important to maintaining a sense of honesty in influencer platforms.

[25:56] The fact that we are now consuming more media and consuming it on our mobile devices, is a huge change from recent years.

[37:18] It's important to provide transparency in data, so marketers know what information they are working with.

[39:39] Companies and marketers that are smart are going to get ahead of data quality and tackle transparency head on.

[47:10] There is a battle in every company with a technology arm and a media arm. The browser folks want to put in default adblocking, where the media folks feel that will lose the sign on, content, and personalization.

[58:48] Today, agencies are investing in technology, and Rich sees them very much still alive on the creative end.

[1:00:13] There is a tremendous about AI that is being applied to consumer and brand data to start to come up with campaigns.

[1:13:02] Rich discusses his role at Lotlinx and their ground-breaking technology that works to provide digital advertising technology to automotive dealers in the U.S.

Quotes:

• ● "Publishers have got to continue to have a great relationship with consumers and provide value to brands."
• ● "It's not just about content. It's a lot about deals."
• ● "Part of getting data fixed is giving consumers control over their own data."
• ● "Technology is evolving faster than policy."
• ● "We've got to go to that next level so we figure out data quality."
• ● "The business that is transacted is still based on relationships."
• Mentioned in This Episode:
• John Oliver — Facebook is a Toilet
• @Rich_LeFurgy
• California Consumer Privacy Act of 2018
• SpyWare / Gator
• Consumer Group Accuses Internet Search Engines of Deception
• Survata
• Justice Department Sues to Stop California Net Neutrality Law
• AdAge
• How Spotify Harnesses Data to Connect With Its 75 Million Users
• IAB
• Lotlinx
• Direct Brand Summit

Dave Smith is an industry living legend, icon and one of the few precious voices independent left in the business. Today, he shares what it really means to be an agency, what he personally has seen within the switch of print to digital, and the exciting announcement on what the future holds for his company, Mediasmith.

Takeaways:

[7:03] There will be announcements of more smaller and independent agencies joining the ANA in the future.

[9:32] Dave shares how the IAB Terms and Conditions came about. Dave got involved to cut out friction in how they did business and to make it affordable.

[13:40] Google's option to now add unsold inventory gave advertisers the ability to pick a target audience, keywords and the sites they wanted to run on at heavily discounted prices.

[16:28] Dave predicts that over the next five years there will be a big push of technology companies hiring liberal arts majors because they need people with problem-solving skills who think logically.

[19:07] When you don't disclose the proper information to the client, you lose the position of a true agent — looking out for the client.

[23:20] Dave discusses the latest news of the FBI investigating the ad industry's media-buying practices, possible fraud, and kickbacks.

[26:08] In a period of 12 years, digital and print switched positions on which one was free as a bonus.

[31:32] Bringing jobs in-house often comes with the challenge of finding the right people for the job, and then retaining them. Anheuser-Busch is an example of a large company that brought advertising in-house, and then decided to go in an agency direction again when they saw it didn't save them that much money, and they were missing the creativity that came with variety.

[36:11] Dave will be helping at Mediasmith now from a Chairman position and the management buyout was just a formalization of the process over the last several years. He looks forward to upcoming endeavors with his wife Karen, including travel.

[44:43] Dave shares a story from the early 1980's where an unpaid media bill and a hot tip led him to not get on a certain plane ride. This was his "Godfather moment" in the ad industry, and highlighted the importance of knowing who his friends (and more importantly, his enemies) are.

[47:40] Out of his own bankruptcy, Dave developed a term he coined "Sequential Liability." He stayed optimistic, forward-thinking, and he learned to appreciate fear as a great motivator.

Quotes:

• ● "The key word is 'agency.' We are agents of the client, not vendors or suppliers."
• ● "If you do things that you want to do and help others along the way, everybody wins."
• ● "So many people win at the expense of others and it doesn't have to be that way."
• ● "That's the great thing about our industry — there is no typical day."
• Mentioned in This Episode:
• Mediasmith Client Bill of Rights
• Mediasmith
• Mediasmith LinkedIn
• @MediasmithInc
• Media Transparency Initiative: K2 Report
• ANA.net
• IAB
• 4A's
• Idealab
• Federal Prosecutors Probe Ad Industry's Media-Buying Practices
• The Indie Marketer