David “Doc” Searls is a book author, consultant, and Senior Editor at The Linux Journal. Doc was inspired by a high school teacher who thought he could write well and encouraged him. Doc, who was already thinking about journalism, started his career as a reporter and photographer at a small newspaper. Early on, he also worked at a university radio station where, he earned the name “Doc.” That in turn, led to the founding of a successful ad agency. Today, Doc is an Alumnus fellow of the Berkman Center for Internet and Society at Harvard University and a Fellow at the Center for Information Technology & Society at UC Santa Barbara. He continues his work as a book author focusing on consumers and markets. Doc’s career is rich and distinguished, and he shared some great stories with me.