Ben Rudolph is a Microsoft Chief Creative Architect. That means he’s responsible for consumer, retail marketing. In Ben’s words, “his team … builds the experience that turns shoppers … into fans of Microsoft. That involves everything about how the Microsoft brand shows up to consumers in the retail environment.” That may not have been of interest to Apple fans just a few years ago, but the arrival of CEO Satya Nadella has changed all that. Ben and I chatted about his early career interest in being a physician and the path that led him, instead to Microsoft. Then we got into the Microsoft’s Surface Studio that sent shock waves through the Apple community last year. We also discussed the refreshing new corporate mission of Microsoft under Mr. Nadella. This interview will take Apple fans where they’ve never gone before.