Brydge Technologies makes outstanding aluminum, color matched keyboards for most iPads. Co-founder Nicholas Smith took over the original, failing company founded on Kickstarter and breathed new life into it. That was in the form of an outstanding customer relationship and order fulfillment systems. In this episode I chat with Nick about how he turned the product around, moved his company, with 15 people, from SIngapore to Park City, Utah (more consumer focus), decided not to use Apple’s Smart Connector and flourished in a market that now embraces iPads with keyboards. Nick also talks about what prepared him for this kind of venture, his turn-around artistry, and his vision for keyboards on our beloved iPads. He also provides a glimpse of his next new keyboard project. Bonus: we talk about skiing.