Max Pedró is an eCommerce and financial services entrepreneur. Today, Max is the Co-Founder and President of Takeoff Technologies Inc.

Takeoff Technologies aims at transforming on-line grocery retailing by developing a marketplace of efficient automated robotic fulfillment centers to solve the cost and immediacy issues of grocery shopping.

I asked Max all the tough questions about having a robot pick groceries off the shelves and prepare for pickup or delivery. What about customer preferences for just the right piece of fruit or cut of meat? What about perishables? What about the security of the iOS app? Will they sell customer data? Can we use Apple Pay? And finally, how does the grocery chain obtain an ROI? Max has the answers in this fascinating interview.