Joe Moreno is a graduate of the U.S. Naval Academy, a former U.S. Marine officer, a former Apple software engineer for nine years, and is now the Chief Technical Officer of ItsBorrowed.com. In high school, influenced by his father, Joe decided to join the Marines. He was also very much into computers and became a Marine programmer, working on production systems. Later, after the academy, he became a supply & logistics officer, and his skills caught the attention of Apple in 1998. He was virtually hired on the spot at a career fair for military officers. We spent some time chatting about Apple’s recent history and his work with databases, WebObjects, Unix and Apple’s online store. Listen in to hear us chat about iPhone ordering tricks from the Apple store during the annual September chaos.