People buy the products they can understand the fastest. The hosts discuss simplifying concepts and campaigns using principles from “Make it Stick” and “Building a Story Brand.”
Make it Stick: https://amzn.to/2xm6xPn
Building a Story Brand: https://amzn.to/2IV9U5h

News
-Pew Research Center report about social media usage: http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/

-PDF on Top Email Subject Lines from Ask Formula: https://s3.amazonaws.com/ask-warming/Email-Subject-Line-Samples-FINAL.pdf?inf_contact_key=28ca53e19865bdb14bbbf48866e1d73cee94d3f3ef24fd570c0716b71686a8a4

-The Eureka Springs City Advertising and Promotion Commission gave Halloween City $4,000 for marketing efforts: http://www.lovelycitizen.com/story/2513061.html

-“Decorating Disney: Halloween” will be part of “31 Days of Halloween.” https://www.disneyabcpress.com/freeform/pressrelease/breaking-news-from-freeforms-2018-upfront-presentation/

-Excellent article on influencers: https://www.fairobserver.com/culture/social-media-influencers-marketing-twitter-facebook-instagram-news-51421/

-Tour companies experimenting with Halloween packages: https://www.gadventures.com.au/trips/draculashalloweenpartyintransylvania/EQHH/

-Wired’s How Social Media Became a Pink Collar Job: “The assumption was that these jobs were extensions of what people would be doing for fun anyway.” https://www.wired.com/story/how-social-media-became-a-pink-collar-job/

-Twitter introduces new US election candidate labels & launches its Political Campaigning Policy: https://marketingland.com/twitter-introduces-new-us-election-candidate-labels-launches-its-political-campaigning-policy-241017

-FTC Guide -> https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking

Leadership Symposium: https://www.eventbrite.com/e/seasonal-attraction-leadership-symposium-2018-registration-45141589710?aff=0a3e2d60b4
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